Bycard
Bycard (bycard.by) is a Belarusian online ticketing platform operated by OOO Erkom grupp, enabling consumers across six cities to discover and purchase tickets for theater, cinema, concerts, festivals, and other entertainment events via web and mobile.
- Company typePrivate
- Founded2012
- HeadquartersMinsk, Belarus
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bycard does
Bycard is a Belarusian direct-to-consumer online event ticketing platform operated by OOO Erkom grupp (Erkom Groups LLC). Since founding in 2012-2013, the platform has aggregated tickets for a broad range of cultural and entertainment categories — theater, cinema, concerts, festivals, circus, museums, sports, children's events, and quests — across six Belarusian cities (Minsk, Gomel, Brest, Vitebsk, Grodno, and Mogilev). The user-facing surface consists of a website (bycard.by), a mobile application, and an editorial Journal that drives top-of-funnel discovery through event news and previews.
Bycard firmographics
Firmographics- Name
- Bycard
- Legal name
- OOO Erkom grupp (ООО «Эрком групп»)
- Website
- https://bycard.by
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bycard (bycard.by) is a Belarusian online ticketing platform operated by OOO Erkom grupp, enabling consumers across six cities to discover and purchase tickets for theater, cinema, concerts, festivals, and other entertainment events via web and mobile.
- Ownership category
- akta.pro rank
Bycard industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)
Keywords
Where Bycard is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Offices1 record
Markets served
Bycard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Ticket Sales Commission: Bycard earns revenue by charging commission fees on ticket sales processed through its platform. The platform facilitates transactions between event organizers and customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cinema tickets |
| Transaction based/ take rate | Pay-as-you-go | Theater performances |
| Transaction based/ take rate | Pay-as-you-go | Concerts and shows |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates |
| Transaction based/ take rate | Monthly | Loyalty Points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bycard product offering
Product offeringCore offering
Bycard (bycard.by) is an online event ticketing platform operating in Belarus that enables users to discover, browse, and purchase tickets for cultural and entertainment events including theater, cinema, concerts, festivals, circus performances, museums, and children's events. The platform also offers gift certificates, a partner loyalty program with cashback rewards, and a B2B business cabinet for corporate clients and event organizers.
Product overview
ByCard.by is a unified online ticketing platform for Belarus, offering event tickets across multiple categories (theater, cinema, concerts, festivals, circus, museums, sports, quests, children's events, education) through its main platform. The portfolio includes the core ticketing service, gift certificates in four denominations (30-100 rubles), a partner loyalty program with cinema network integration offering 2-6% cashback, and a B2B business cabinet for corporate clients. The company is operated by ООО «Эрком групп» (Erkom Groups LLC).
Differentiator
Problem solved
Functional benefit
Products and services
- ByCard.by Online Event Ticketing Platform
Companies that use Bycard
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bycard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bycard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- УП «Киновидеопрокат» МингорисполкомаcorePartnership with state-owned cinema network covering 14 cinema venues across Minsk (Аврора, Беларусь, Берестье, Дом кино, Киев, Комсомолец, Мир, Москва, Октябрь, Пионер, Победа, Ракета, Салют, Центральный). The loyalty program offers 2-6% cashback on ticket purchases depending on purchase frequency.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bycard competitors and assessment
Company assessmentBroad incumbents
- Eventim: Europe's largest ticketing company operating across multiple European countries. Comparable as a primary ticketing and live entertainment platform with integrated event technology, representing the European standard Bycard competes against for premium acts.
- Live Nation Entertainment: The world's largest live entertainment company, combining venue ownership, artist management and ticketing (via Ticketmaster). Comparable as a broad incumbent that controls upstream concert supply and could pressure Bycard's premium concert inventory.
- Ticketmaster: The global leader in primary ticketing for live entertainment. Comparable as a primary ticketing platform and box office operator; while not focused on Belarus, it represents the same product category and competitive pressure on premium event inventory.
Others
- Bandsintown: A global live music discovery and concert ticketing platform. Comparable as an adjacent event-discovery and ticketing player in the same live entertainment vertical, although primarily concert-focused and not directly serving the Belarusian market.
Regional players
- Parter.ru: One of Russia's largest official ticket sellers for theater, concerts and sporting events. Comparable as a regional primary ticketing platform with similar AOV mix in theater and concert verticals, serving a neighbouring Russian-speaking market.
- Yandex Afisha: Russia's dominant entertainment listing and ticketing platform under Yandex. Comparable as a regional online event discovery and ticketing destination serving a neighbouring Russian-language market with similar content verticals.
- Kassa.yandex.ru: Yandex's online ticketing marketplace for concerts, theater and events across Russia. Comparable as a regional aggregator with similar commission-based monetisation and breadth of event categories.
Direct peers
- Kvitki.by: A leading Belarusian online ticketing platform covering concerts, theater and events across the country. Directly comparable to Bycard as a same-market, same-category primary ticketing competitor.
- Tikets.by: A Belarusian online ticketing service for entertainment and cultural events. Comparable as a same-market, same-category direct competitor to Bycard for both B2C and B2B ticketing in Belarus.
- Ticketpro: An international ticketing operator with a Belarusian presence offering online ticket sales for concerts, sports and cultural events. Directly comparable as a primary ticketing competitor operating in Bycard's home market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bycard social profiles
Digital presenceBycard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bycard leadership team
Management profileNumber of profiles
Bycard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bycard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bycard
What does Bycard do?
Bycard (bycard.by) is an online event ticketing platform operating in Belarus that enables users to discover, browse, and purchase tickets for cultural and entertainment events including theater, cinema, concerts, festivals, circus performances, museums, and children's events. The platform also offers gift certificates, a partner loyalty program with cashback rewards, and a B2B business cabinet for corporate clients and event organizers.
Is Bycard a public or private company?
Bycard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bycard founded?
Bycard was founded in 2012. It employs 11 to 50 people.
Where is Bycard based?
Bycard is headquartered in Minsk, Belarus, in the Europe region.
How does Bycard make money?
One revenue line is on record: ticket Sales Commission.
Who are Bycard's main competitors?
Broad incumbents on record are Eventim, Live Nation Entertainment and Ticketmaster. Bandsintown is listed as an others. Regional players are Parter.ru, Yandex Afisha and Kassa.yandex.ru. Direct peers are Kvitki.by, Tikets.by and Ticketpro.
Does Bycard have an API?
No public API is recorded for Bycard.
What industry is Bycard in?
Bycard's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 561599 and its SIC code is 7900.