What Iconic Electric and Controls does

Iconic Electric and Controls is a privately held, Calgary-headquartered electrical and instrumentation (E&I) services contractor founded in 2008, serving oil & gas and industrial clients across Western Canada. The company operates from its Calgary headquarters and five regional offices across Alberta (Coronation, Grande Prairie, Sherwood Park, Cold Lake, and Rimbey) with a workforce of 251–500, providing fully integrated electrical and instrumentation services from concept through commissioning either independently or in conjunction with other service providers.

The company's service portfolio spans four integrated categories: Electrical Services (construction of AC/DC power systems, cable tray, conduit, motor controls, heat tracing, HV installs and terminations, and complete distribution systems); Instrumentation Services (field construction, modular skids, and testing & commissioning certified to ABSA standards for tubing and non-welded pressure piping); Communication Services (fiber optic installation and testing using Fusion Splicers, Corning UNICAM Kits, and Fluke DSX-8000 for up to Cat-8 Copper); and Calibration Services & Rentals (NIST Traceable calibration with 15+ years of experience, 2–4 business day turnaround, plus equipment rentals). E-House electrical installation — covering large, split, and compact units with 5 KV and 13.8 KV switchgear, 600V MCC sections, and PLC/DCS control panels — is a differentiated offering. The business is project-based, quote-driven, and supported by 24-hour on-call service.

The company generates revenue through multi-year professional services contracts with enterprise oil & gas, pipeline, refining, and industrial clients. Named anchor customers include Enbridge (Clipper Expansion Phase 2 booster stations, Sunday Creek Terminal), Keyera Corp. (Cochin Pipeline Reversal, multiple E&I projects), and Brion Energy (E-House pre-wiring). Distribution is exclusively direct field services delivered by crews at client project sites across Western Canada, with marketing conducted primarily through community sponsorships, industry reputation, and direct enterprise relationships. Ownership appears founder/management-led with no disclosed venture, private equity, or institutional investor involvement.

Name

Iconic Electric and Controls

Legal name

ICONIC Electric and Controls

Website

https://iconicec.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Electrical and Instrumentation Services

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD)

akta.pro secondary industries

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Substation Systems & Integration (EPC, Engineering, Protection, Commissioning) (IMAGAAAC)

Keywords

• Electrical construction services
• Instrumentation services
• Calibration services
• E-House installation
• Fiber optic installation

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Electrical Construction Services: Providing electrical construction services including installation of AC/DC power systems, building plant and lighting, cable tray installations, conduit & raceways, power distribution, motor controls, heat tracing, HV installs & terminations, complete electrical distribution systems, and customized maintenance programs for oil & gas and industrial markets.
2. Instrumentation Services: Instrumentation services including field construction, modular skids, and testing & commissioning for oil & gas production, petroleum refining, pipelines, and petrochemicals. Certified to ABSA standards for construction, installation, repair and alteration of mechanically assembled instrumentation tubing and non-welded pressure piping.
3. Communication Services: Fiber optic installation and commissioning services including installation and testing & commissioning. Growing services in the communication services space serving Western Canada markets.
4. Calibration Services & Rentals: Calibration services with over 15 years of experience, 2-4 business day turnaround with rush service available. Services include calibration of analog gauges, chart recorders, PRV's, chemical injection pumps, limit switches, high pressure pneumatic testing, hydro tests, torque wrenches. Also offers rental equipment including digital & standard gauges, chart recorders, process calibrators, turbine meters, dew point meters, baker pumps, and 10,000psi rated hydraulic hoses.
5. E-House Services: Specialized in electrical installation of all sizes of E-Houses from large/split E-Houses to smaller installations. Services include 5 KV and 13.8 KV switchgear installation, 600V MCC sections, automatic transfer switches, custom panel fabrication, PLC/DCS/control panel installation, cabling, generator packages, and commissioning and testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Iconic Electric and Controls provides fully integrated electrical and instrumentation services for oil & gas and industrial markets across Western Canada. Core offerings span electrical construction (AC/DC power systems, switchgear, motor controls, heat tracing, HV installs), instrumentation (field construction, modular skids, testing & commissioning), E-House installation, fiber optic communication services, and NIST Traceable calibration services with equipment rentals. Projects are executed from start to finish either independently or in conjunction with other service providers.

Product overview

Iconic Electric and Controls is a full-service electrical and instrumentation company serving Western Canada's oil & gas and industrial markets. The company offers a portfolio of integrated service categories that work together: Electrical Services (including E-Houses, Electrical Construction, and Electrical Modular Skids) and Instrumentation Services (including Field Construction, Instrumentation Modular Skids, and Testing & Commissioning) form the core offerings. These are complemented by Communication Services (Installation and Testing & Commissioning) and Calibration Services with equipment rentals. The company provides construction, maintenance, and commissioning for oil & gas facilities, industrial plants, pumping & compression stations, E-Houses, and modular packages, executing projects from start to finish either independently or with other service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services Electrical construction and installation services for oil & gas facilities, industrial plants, and pumping & compression stations, including AC/DC power systems, cable tray installations, motor controls, heat tracing, HV installs, and complete electrical distribution systems.
• Instrumentation Services Full instrumentation services for oil & gas, petroleum refining, pipelines, and petrochemical industries, certified to ABSA standards for construction, installation, repair and alteration of instrumentation tubing and non-welded pressure piping.
• Communication Services Fiber optic installation and commissioning services including installation, testing and commissioning for industrial communications throughout Western Canada.
• Calibration Services & Equipment Rentals Instrumentation calibration services with NIST Traceable calibration certifications for analog gauges, chart recorders, PRVs, chemical injection pumps, limit switches, high pressure pneumatic testing, and hydro tests. Includes torque wrench calibration/repair (72-hour or less turnaround) and rental equipment (digital/standard gauges, process calibrators, turbine meters up to 8 inches, dew point meters, Baker pumps, 10,000psi rated hydraulic hoses).

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KidSport CalgarycoreGTM or Marketing PartnerIconic has partnered with KidSport Calgary for multiple years, hosting annual Turkey Bowl events and other fundraising activities. The company has raised over $15,000 in the first year and continues to support this charity focused on enabling kids to participate in sports.
• Flames FoundationminorGTM or Marketing PartnerPartnership for marketing space and community events including Score-O contests during Calgary Flames games and bobblehead night events.
• Straight Talk Aboriginal Awareness TrainingcoreStrategic or Co-development PartnerIconic has engaged Straight Talk for Aboriginal Awareness Training to guide the company through complexities of building relationships with Canada's Aboriginal peoples. Senior management has received certification through this training.
• Straight TalkminorStrategic or Co-development PartnerIconic has a unique model to grow the fiber business through strong and resilient partnerships with Straight Talk to serve many areas with a mutually beneficial approach for First Nations communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quanta Services: Quanta is a large North American infrastructure services company with electric power, oil & gas pipeline, and communications construction capabilities — a broad incumbent that increasingly competes in Western Canadian E&I.
• Graham Construction (Industrial): Graham's industrial group executes large Western Canadian oil & gas, petrochemical, and energy projects, often self-performing or subcontracting the same E&I scope Iconic targets.
• ATCO Structures & Logistics / ATCO Energy Solutions: ATCO is a diversified Western Canadian energy and infrastructure conglomerate with overlapping E&I, modular, and field-services capabilities — a broader incumbent that competes for similar oil & gas and industrial work.
• Worley (Western Canada operations): Worley is a global EPCM firm with substantial Western Canadian oil & gas, pipeline, and energy transition projects — overlaps with Iconic on the E&I execution portion of larger integrated scopes.
• PCL Industrial Management: PCL's industrial division executes large-scale oil & gas, petrochemical, and power construction projects across Western Canada, including the E&I scope Iconic competes for.

Direct peers

• PTW Energy Services: PTW is one of Western Canada's largest E&I contractors serving oil & gas, power, and industrial customers — directly comparable in service mix, customer base, and geographic footprint to Iconic Electric and Controls.
• Surepoint Group: Surepoint provides electrical, instrumentation, and communication services to Western Canadian oil & gas and industrial markets, overlapping closely with Iconic's core service portfolio and regional focus.
• Brock Canada: Brock is a multi-trade services contractor (electrical, instrumentation, insulation, scaffolding) serving oil & gas, power, and industrial clients in Western Canada — a direct peer in service line and end markets.
• Tron Construction & Mining: Tron is a Western Canadian multi-discipline contractor with electrical, instrumentation, and industrial services supporting oil & gas and resource customers — closely comparable to Iconic's service mix and regional base.

Regional players

• Enerflex: Enerflex provides engineered products and service solutions (including E&I and modular systems) primarily to Western Canadian and international oil & gas customers — comparable in end markets and modular/E-House scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iconicec
• Facebookfacebook.com/iconicelectric
• LinkedInlinkedin.com/company/iconic-electric-and-controls

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconic Electric and Controls