Highland Community Hospital

What Highland Community Hospital does

Highland Community Hospital is a 49-bed acute care hospital located at 130 Highland Parkway in Picayune, Mississippi, serving residents of Picayune and surrounding Pearl River County communities in South Mississippi. The hospital operates as a wholly-owned subsidiary within the Forrest Health system, a nonprofit multi-hospital network of seven hospitals spanning a 19-county service area and anchored by the 547-bed Forrest General Hospital in Hattiesburg. Highland provides a comprehensive range of clinical services including a 24/7 emergency department, intensive care, cardiopulmonary diagnostics and therapy, advanced imaging (MRI, CT, ultrasound, mammography, nuclear medicine, and digital X-ray), inpatient and outpatient surgery, rehabilitation therapy, wound healing care, and a swing bed program for extended skilled nursing care. The hospital also operates specialized clinics including the Highland Center for Women's Health, Highland Surgery and Urology Clinic, Highland Family Medicine Clinic, and a Pediatric and Primary Care Rural Health Clinic, and its Family Birth Center holds the international Baby-Friendly designation (since 2019). Patients with needs exceeding community hospital capabilities are referred to Forrest General Hospital for advanced trauma, oncology, cardiac, neuroscience, and other specialty services.

The hospital generates revenue primarily through fee-for-service payments from Medicare, Medicaid, commercial insurance, and self-pay patients for the full range of inpatient, outpatient, emergency, diagnostic, surgical, and rehabilitation services. Pricing follows standard hospital chargemaster methodology with publicly available charge description master files, while actual reimbursement is negotiated with payers and subject to financial assistance programs; price estimates are accessible through the Forrest Health Iris patient portal. The go-to-market model is sales-led and location-based: patients access the hospital through direct ER arrival, physician referrals, the rural health clinic network, specialty clinic appointments, and the broader Forrest Health referral infrastructure. Forrest Health markets the system through its corporate website, social media channels (Facebook, X, YouTube, Instagram, LinkedIn), the Spirit of Women health education program, community events such as the Fuel to Fight Cancer 5K, and the We CARE employee recognition initiative. The organization is governed by a Board of Trustees, is self-supporting without local tax funding, and is approved for Medicare and Medicaid participation.

Name

Highland Community Hospital

Legal name

Forrest Health

Website

https://forresthealth.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Highland Community Hospital is a 49-bed acute care hospital in Picayune, Mississippi, serving Picayune and South Mississippi residents with emergency, surgical, imaging, rehabilitation, and women's/children's services as part of the seven-hospital Forrest Health system.

Ownership category

akta.pro rank

Product category

Community Acute Care Hospital

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Acute care hospital
• Emergency medical services
• Diagnostic imaging services
• Women and children's health
• Rehabilitation therapy

Headquarters

HQ city

Picayune

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Highland Community Hospital generates revenue through fee-for-service payments for emergency care, inpatient hospital stays, outpatient procedures, diagnostic imaging, laboratory services, rehabilitation therapy, and surgical services. Revenue is collected from Medicare, Medicaid, commercial insurance, and self-pay patients. The hospital also receives reimbursement for swing bed services providing extended skilled care for patients requiring additional recovery time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Highland Community Hospital is a 49-bed acute care hospital that provides emergency medical care, inpatient and outpatient surgical services, intensive care, advanced diagnostic imaging (MRI, CT, ultrasound, mammography, nuclear medicine, digital X-ray), cardiopulmonary diagnostics and therapy, rehabilitation therapy, wound healing care, and swing bed services for extended skilled care. The hospital operates a Baby-Friendly designated Family Birth Center and women's and children's services, and coordinates with the Forrest Health system's flagship Forrest General Hospital for advanced specialty care including trauma, oncology, cardiac, and neurosciences.

Product overview

Highland Community Hospital is a 49-bed acute care hospital located in Picayune, Mississippi, operating as part of the Forrest Health multi-hospital healthcare system. The hospital provides a comprehensive range of medical services including emergency care, intensive care, cardiopulmonary services, surgical procedures, advanced imaging (MRI, CT, ultrasound, mammography, nuclear medicine, digital X-ray), rehabilitation therapy, wound healing care, and swing bed services for extended skilled care. The facility holds Baby-Friendly designation for its women and children's services, including The Family Birth Center and pediatric care. Highland Community Hospital is supported by the broader Forrest Health network, providing access to specialized services at the flagship Forrest General Hospital when needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Highland Community Hospital Acute Care A 49-bed acute care hospital in Picayune, Mississippi, providing high-quality, accessible healthcare for residents across South Mississippi. The hospital offers emergency care, intensive care, cardiopulmonary services, surgical procedures, imaging (MRI, CT, ultrasound, mammography, nuclear medicine, digital X-ray), rehabilitation therapy, wound healing care, and swing bed services for extended skilled care.
• Highland Community Hospital Women and Children's Services Comprehensive women's and children's healthcare services including The Family Birth Center and pediatric services, with the hospital designated as a Baby-Friendly facility since 2019.
• Highland Center for Women's Health A women's health center providing obstetric and gynecological care located at 128 Highland Parkway, Suite 202, Picayune, MS.
• Highland Surgery and Urology Clinic Specialty surgical clinic providing urology services and a wide range of scheduled inpatient and outpatient procedures at Highland Community Hospital.
• Imaging and Radiology Services at Highland Comprehensive imaging services including MRI, CT, ultrasound, mammography, nuclear medicine, and digital X-ray for diagnosis and treatment guidance.
• Rehabilitation Therapy at Highland Inpatient and outpatient rehabilitation therapy services available at Highland Community Hospital as part of the Forrest Health rehabilitation network.
• Surgical Services at Highland Surgical staff providing a wide range of scheduled inpatient and outpatient procedures as well as emergency surgical care at Highland Community Hospital.

Quantifiable outcome

• Baby-Friendly designation achieved since 2019

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Forrest HealthcoreStrategic or Co-development Partner · 1 January 2012In 2012, Forrest General strengthened the foundation for the future of healthcare in the region by forming the Forrest Health system to increase access to quality healthcare and improve the services and stability of area community hospitals. Highland Community Hospital is one of seven hospitals in the Forrest Health system, which also includes Forrest General Hospital (flagship, 547-bed Level II Trauma Center in Hattiesburg), Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital, and Walthall General Hospital. The system provides all-levels of care for critical access hospitals across a 19-county service area.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ochsner Health: A large regional health system headquartered in Louisiana with significant Mississippi presence, offering broad acute and specialty care. Comparable as a larger incumbent that competes for tertiary referrals originating from rural Mississippi facilities including Highland.
• HCA Healthcare: The largest for-profit hospital operator in the U.S., with significant presence across the Southeast. Comparable as a broad incumbent operating community and tertiary hospitals in similar regional markets, including through system-level referrals.
• Community Health Systems: A national hospital operator heavily weighted toward rural and non-urban community hospitals across the U.S. Comparable as a broad incumbent whose portfolio mirrors the small-footprint rural acute-care profile of Highland Community Hospital.
• Baptist Memorial Health Care: One of the largest nonprofit health systems in Mississippi and the Mid-South, operating multiple hospitals across a broad regional footprint. Comparable as a larger, multi-site Mississippi health system that competes for regional acute-care volume.

Direct peers

• Merit Health Wesley: A community acute-care hospital in Hattiesburg, Mississippi, part of the Merit Health network. Directly comparable as a regional Mississippi acute-care hospital competing in overlapping service areas.
• Singing River Health System: A Mississippi-based community health system operating acute-care hospitals along the Gulf Coast. Comparable in scale and service mix to Forrest Health/HIGHLAND as a regional nonprofit hospital network.
• Memorial Hospital at Gulfport: A multi-site community health system serving the Mississippi Gulf Coast with acute-care beds, emergency, surgical, and outpatient services. Comparable as a Mississippi-based nonprofit community hospital system serving a regional catchment.
• Anderson Regional Health System: An East Mississippi community health system providing acute care, surgical, and outpatient services. Comparable as a community hospital system serving a defined rural Mississippi catchment.
• Magnolia Regional Health Center: A community acute-care hospital in Corinth, Mississippi providing emergency, surgical, and outpatient services. Comparable as a small-footprint rural Mississippi acute-care hospital.

Others

• Forrest General Hospital: The 547-bed flagship Level II Trauma Center of the Forrest Health system. Although it is the parent/sibling of Highland within the same system, it is included here because it anchors the integrated delivery network that defines Highland's referral and specialty-care dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ForrestHealthMS
• YouTubeyoutube.com/@Forrest.Health
• Facebookfacebook.com/highlandcommunityhospital
• LinkedInlinkedin.com/company/highland-community-hospital
• Instagraminstagram.com/forresthealthms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Community Hospital