Victory Housing
Victory Housing is a 501(c)(3) nonprofit founded in 1980 that develops and operates 35+ affordable housing communities (~2,800 units) and six assisted living facilities serving low- and moderate-income seniors and families across Washington, D.C. and Maryland, funded primarily through government programs, tax credits, and foundation grants.
- Company typePrivate
- Founded1980
- HeadquartersRockville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Victory Housing does
Victory Housing, Inc. is a 501(c)(3) nonprofit organization founded in 1980 and headquartered in Rockville, Maryland, that develops and operates affordable housing and assisted living communities for low- and moderate-income seniors and families across the Washington, D.C. metropolitan area. The company's operating footprint comprises 35+ communities providing approximately 2,800 units of rental housing, plus six assisted living facilities (Bartholomew House, Byron House, Grace House, Malta House, Marian Assisted Living, and Raphael House) that offer personal care, medication management, 24-hour emergency response, meals, housekeeping, and access to specialty healthcare services including rehabilitation, wound care, and hospice. Victory Housing is deeply integrated with the local Catholic parish network, with several assisted living communities sited on or affiliated with church campuses, and has received 100% U.S. News & World Report Best Assisted Living recognition across all six communities for four consecutive years (2023-2026).
The business model combines recurring monthly rental income (both LIHTC-restricted affordable units and market-rate units in mixed-income buildings) with assisted living service fees, supplemented by federal and local government contracts, Low Income Housing Tax Credit allocations, and foundation grants. Recent major development activity includes the ~$78 million Spring Flats redevelopment in Petworth, D.C. (The Appleton, The Robeson, and The Rows, delivering 185 total units including 14 supportive housing units and one LEED Gold certified building), the 105-unit Victory Crossing in Silver Spring (2018), and the 72-unit Victory Haven in Damascus (2020). The company is currently expanding with a 134-unit project at 1234 Good Hope Road SE in D.C. and a $1.8M Montgomery County-funded electrification of Victory Tower in Takoma Park.
Technology infrastructure is standard for the sector: RENTCafé (Yardi) for resident portals, lease management, and rent payment across each property, and GiveDirect for donation processing. There is no public API, mobile application, or AI/ML capability disclosed. Growth is funded through government allocations, tax credits, project-level debt (Walker & Dunlop, Freddie Mac, Bank of America CDC, United Bank), and philanthropic grants rather than equity investment, consistent with the nonprofit operating model. Leadership is led by President and CEO Leila A. Finucane, who was appointed in February 2017.
Victory Housing firmographics
Firmographics- Name
- Victory Housing
- Legal name
- Victory Housing, Inc.
- Website
- https://victoryhousing.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Victory Housing is a 501(c)(3) nonprofit founded in 1980 that develops and operates 35+ affordable housing communities (~2,800 units) and six assisted living facilities serving low- and moderate-income seniors and families across Washington, D.C. and Maryland, funded primarily through government programs, tax credits, and foundation grants.
- Ownership category
- akta.pro rank
Victory Housing industry classification
Industry- Product category
- Senior Living & Affordable Housing
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)
- akta.pro secondary industries
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
Keywords
Where Victory Housing is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Victory Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Assisted Living Services: Revenue from providing residential assisted living services including housing, meals, housekeeping, personal care assistance, and access to healthcare services for seniors.
- Multi-family Housing Rentals: Revenue from rental apartments for mixed-income seniors and families across 35+ communities with approximately 2,800 units of rental housing.
- Federal and Local Government Contracts: Government funding, grants, and tax credit programs supporting affordable housing development and operations, including HUD programs and Montgomery County initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living Services - Contact for pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Victory Housing product offering
Product offeringCore offering
Victory Housing operates residential assisted living communities providing housing, meals, housekeeping, personal care, medication management, 24-hour emergency response, and access to specialty healthcare for low- to moderate-income seniors. The organization also develops and operates multi-family affordable rental housing for mixed-income seniors and families across Washington, D.C. and Maryland, delivering more than 2,800 units of rental housing through 35+ communities.
Differentiator
Problem solved
Functional benefit
Brands
- Victory Housing CARES: Organizational core values framework: Compassion, Accountability, Respect, Excellence, and Sustainability.
Products and services
- Assisted Living Services Residential assisted living providing housing, meals, housekeeping, laundry, personal care, medication management, 24-hour emergency response, social/spiritual programming, and access to specialty healthcare (rehabilitation, wound care, lab/imaging, geriatric psychiatry, hospice, podiatry) for low- to moderate-income seniors.
- Multi-Family Affordable Housing Rentals
- The Appleton at Spring Flats
- The Robeson at Spring Flats
- The Rows at Spring Flats
- Victory Crossing
- Victory Haven Apartments
Quantifiable outcome
- 100% of assisted living communities received U.S. News & World Report Best Assisted Living designation
- +2 more outcomes
Companies that use Victory Housing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Victory Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Victory Housing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CVS PharmacyminorPartnership to host bivalent COVID-19 booster vaccine clinics at Victory Housing assisted living communities through CVS pharmacy services.
- Holy Cross Health NetworkcorePartnership to offer COVID-19 booster clinics to all Victory Housing assisted living communities. Holy Cross Health Network provided on-site vaccination services to protect residents and employees during the pandemic.
- Brinshore Development LLCcoreDevelopment partner for Spring Flats redevelopment project, selected with Victory Housing and Bank of America CDC in August 2017 by DC government.
- Hamel BuildersminorGeneral contractor for The Appleton at Spring Flats rehabilitation project, successfully preserving historic building character.
- Wiencek + Associates Architects + PlannersminorDesign team for Spring Flats redevelopment responsible for historic preservation design approach and sustainable architecture.
Scale indicators6 records
Recent moves9 records
Expansion highlights4 records
Victory Housing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Victory Housing social profiles
Digital presenceVictory Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Housing leadership team
Management profileNumber of profiles
Profiles2 records
Victory Housing subsidiaries and ownership
Company hierarchySubsidiaries9 records
Victory Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Housing
What does Victory Housing do?
Victory Housing operates residential assisted living communities providing housing, meals, housekeeping, personal care, medication management, 24-hour emergency response, and access to specialty healthcare for low- to moderate-income seniors. The organization also develops and operates multi-family affordable rental housing for mixed-income seniors and families across Washington, D.C. and Maryland, delivering more than 2,800 units of rental housing through 35+ communities.
Is Victory Housing a public or private company?
Victory Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Victory Housing founded?
Victory Housing was founded in 1980. It employs 101 to 250 people.
Where is Victory Housing based?
Victory Housing is headquartered in Rockville, United States, in the North America region.
How does Victory Housing make money?
Three revenue lines are on record. Assisted Living Services are the primary driver. The others are multi-family Housing Rentals and federal and Local Government Contracts.
Does Victory Housing have an API?
No public API is recorded for Victory Housing.
What industry is Victory Housing in?
Victory Housing's product category is Senior Living & Affordable Housing. Its primary akta.pro industry code is HLADABAE, Affordable / Low-Income Assisted Living (Medicaid Waiver Focused), with a secondary code of HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities. Its NAICS code is 623312 and its SIC code is 8050.