The Inside Story

What The Inside Story does

The Inside Story is a UK-based, full-service B2B marketing agency founded in 2016 by veteran business journalist Barney Jameson. Operating from Tunbridge Wells with a satellite presence in the Americas led by President Daniel Keller, the firm employs approximately 11–12 people across editorial, creative, paid media, and web development functions. Its client base is concentrated in the professional audio industry — including Genelec, DiGiCo, Martin Audio, HK Audio, Fourier Audio, Symetrix, and the NAMM Show — with a secondary footprint in B2B security anchored by Secure Logiq.

The agency's offering is structured around five integrated service pillars: Social & Digital (social media management, paid social, Google Ads/PPC), PR & Copywriting (copywriting, media relations), Branding & Advertising (advertising, brand development, design, competitor reports), Video & Animation (marketing videos, custom animation, motion graphics), and Websites & Development. Production is delivered in-house using Adobe After Effects, Cinema 4D, Red Giant, LiveU Solo, and Roland video hardware for live streaming. Custom-built dashboards are created with Google Looker Studio and Supermetrics connectors to provide real-time campaign reporting, and Cision Comms Cloud supports competitor and PR analysis. Differentiated work includes a multi-year NAMM Show 'Domino Strategy' that expanded the trade show into professional touring sound, a Genelec 40th anniversary campaign, and the DiGiCo Quantum 338 launch at NAMM 2020.

The business operates on a professional-services revenue model with custom, quote-based pricing and multi-year contracts at the enterprise tier. Customer acquisition is sales-led and relationship-driven, leveraging the founder's decades-long B2B editorial network, industry referrals, and presence at trade events such as NAMM and Make Music Day UK. No external funding, acquisitions, or parent-company relationships are disclosed; the firm is founder-owned and organically grown.

Name

The Inside Story

Legal name

The Inside Story Ltd.

Website

https://gettheinsidestory.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Inside Story is a UK-based, full-service B2B marketing agency of approximately 11–12 people serving the professional audio and security industries with in-house PR, copywriting, social media, paid digital, video, animation, motion graphics, and web development services. It operates with a US satellite led by a dedicated Americas President.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Marketing agency services
• Public relations
• Social media management
• Video production
• Brand development

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing custom services across PR, social media, video production, animation, branding, and web development. Revenue is generated through project-based work and ongoing client retainers for integrated marketing services. Services are tailored to each client's specific needs and goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Inside Story is a full-service B2B marketing agency that delivers integrated marketing services across five pillars: social and digital (social media management, paid social, Google/PPC), PR and copywriting (press releases, case studies, media relations), branding and advertising (advertising, brand development, design, competitor reports), video and animation (marketing videos, custom animation, motion graphics), and websites and development. All services are produced in-house by a small team of former B2B journalists, editors, and publishers, with custom-built dashboards for transparent performance reporting.

Product overview

The Inside Story is a full-service marketing agency that operates as a unified platform of integrated marketing services rather than a software product. The core offering encompasses five service pillars: Social & Digital (social media management, paid social ads, Google Ads/PPC), PR & Copywriting (copywriting, media relations), Branding & Advertising (advertising, brand development, design, competitor reports), Video & Animation (marketing videos, custom animation, motion graphics), and Websites & Development. All services are delivered in-house with data-driven strategies and custom-built dashboards for reporting. The agency was founded by former B2B editors and publishers in 2016 and specializes in storytelling-driven marketing for B2B brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management

Quantifiable outcome

• DiGiCo Quantum 338 launch: Organic reach exceeded 170,000, with paid campaign delivering 5.31% unique CTR and £0.004 CPC. Almost 1 million impressions over 23-day campaign.
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• W Communications: Specialist UK technology PR agency. Direct comparable on the PR-led, technology-vertical positioning that anchors The Inside Story's value proposition, with a smaller, more specialist footprint.
• Diffusion PR: International B2B technology PR and content agency. Comparable as a specialist PR-led shop for technology brands with integrated content and digital marketing; relevant peer given The Inside Story's tech-sector specialization and global-facing ambition.
• Velocity: UK-based B2B marketing agency focused on technology and AV/IT sectors. Closely matches The Inside Story on geography, B2B tech specialization, and integrated marketing services (PR, content, digital, social).
• Walker Sands: US-based B2B technology marketing and PR agency with international reach. Comparable integrated offering (PR, content, demand gen, web) for B2B technology clients; a relevant cross-Atlantic peer given The Inside Story's Americas expansion.
• CCgroup: UK technology PR and content marketing agency serving B2B tech clients. Comparable in PR-led, technology-vertical focus with integrated content marketing, similar in scale and maturity.
• Hotwire Global: Globally integrated tech PR and marketing agency with strong B2B technology focus. Highly comparable to The Inside Story in the combination of PR, content, social, and creative services for technology clients, but at significantly larger scale and geographic reach.
• TopLine Communications: UK B2B technology PR agency serving software, hardware and AV/IT vendors. Direct peer on tech-vertical, PR-led B2B positioning; comparable in size and client profile.
• Fox Agency: UK B2B creative and communications agency working with technology clients. Comparable integrated offering across PR, content, brand, and digital for B2B tech buyers, similar mid-market positioning.

Broad incumbents

• WE Communications: Large global PR and communications firm with a strong technology practice. Overlaps substantially with The Inside Story on tech-sector PR and integrated comms, but operates as a much broader portfolio across multiple sectors.
• The Marketing Practice: Larger UK-headquartered B2B marketing agency with strong technology vertical. Overlaps on integrated B2B marketing services for tech clients, but with greater scale, broader service mix, and deeper enterprise client base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theinsidestoryagency
• Facebookfacebook.com/InsideStoryAgency
• LinkedInlinkedin.com/company/the-inside-story
• Instagraminstagram.com/theinsidestoryagency
• Xx.com/TheInsideStory_

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Inside Story