Invitro Diagnostics

Name

Invitro Diagnostics

Legal name

Laborator medical «Invitro Diagnostics»

Website

https://invitro.md

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices46 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Laboratory Medical Tests: Core revenue stream from clinical laboratory analyses including blood chemistry, hematology, immunology, hormones, infection markers, molecular biology, genetic tests, and specialized diagnostics. Tests are sold individually or as diagnostic packages.
2. Medical Consultations: Revenue from specialist doctor consultations across 35+ medical specialties including cardiology, gynecology, neurology, endocrinology, gastroenterology, and more.
3. Instrumental Investigations: Revenue from diagnostic imaging and procedures including ultrasound, X-ray, CT scans, mammography, echocardiography, endoscopy, and monitoring services (Holter ECG, blood pressure monitoring).
4. Diagnostic Packages: Pre-configured bundled services such as ProSport monitoring programs, Full Medical Check-Up packages, HepaRank liver assessment, ALEX allergy testing, and school/kindergarten health check packages.
5. Aesthetic and Rehabilitation Services: Revenue from cosmetic and rehabilitation treatments including INDIBA RF therapy, Endosphere Therapy, and laser hair removal services.
6. Corporate Client Services: Dedicated services for corporate clients including employee health screenings and workplace wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Invitro Diagnostics operates a private medical laboratory and diagnostic healthcare network across Moldova, delivering in vitro clinical analyses (blood biochemistry, hematology, hormones, immunology, microbiology, molecular biology, genetic testing), instrumental investigations (ultrasound, radiography, CT, 3D tomosynthesis mammography, endoscopy, ECG, EEG, spirography), and specialist consultations across 30+ medical specialties. Customers can access services in-person at 45+ branch locations, via the InvitroZen mobile app, or through a home visit option.

Product overview

Invitro Diagnostics operates as a comprehensive medical laboratory and healthcare network in Moldova offering integrated diagnostic services through three core pillars: medical laboratory analyses (blood biochemistry, hematology, hormones, immunology, microbiology, molecular biology, genetic testing, histology), instrumental investigations (ultrasound, radiography, CT, mammography, endoscopy, ECG, EEG, spirography), and medical consultations across 30+ specialties. The company distributes its services through physical branches and the InvitroZen mobile application, while offering specialized diagnostic packages including ProSport athletic monitoring, Check-Up programs, HepaRank liver assessment, ALEX 3 allergy testing (300+ allergens), FOX food intolerance testing (286 foods), and Femoflor complex testing. Aesthetic services include Endosphere Therapy, INDIBA technology, and laser hair removal. Digital offerings comprise online appointment booking, BMI calculator, and a loyalty program with 15% online payment discounts.

Differentiator

Problem solved

Functional benefit

Brands

• InvitroZen: Mobile application for patients providing easy access to services, appointments, loyalty points, and online test results delivery.

Products and services

• Medical Laboratory Tests Comprehensive laboratory testing services covering blood biochemistry, hematology, hormones, infection markers, immunology, microbiology, molecular biology, genetic tests, coprology, and histological examinations, sold individually or as pre-configured diagnostic packages for individual patients and corporate clients across Moldova.
• Instrumental Investigations Diagnostic imaging and functional assessment services including ultrasound, radiography, echocardiography, endoscopy, CT scanning, 3D tomosynthesis mammography, EEG, and spirography offered at branch locations.
• Medical Consultations Specialist doctor consultations across 30+ medical specialties including cardiology, endocrinology, gastroenterology, neurology, pediatrics, gynecology, urology, dermatology, allergology, oncology, and others, delivered by 250+ specialists across the network.
• InvitroZen Mobile Application Mobile application for iOS and Android that lets patients book appointments, manage loyalty points, access test results online, and navigate the diagnostic service catalog.
• ProSport Athletic Monitoring Program Three-step athletic monitoring package (ProSport Start, ProSport Control, ProSport Progres) that uses laboratory analyses to track athletes' metabolic, hormonal, and fitness parameters across training cycles.
• HepaRank Liver Evaluation Test Specialized liver assessment test using advanced diagnostic methods to evaluate liver function and damage.
• ALEX 3 Allergy Test Most comprehensive allergy screening analyzing over 300 allergens including respiratory, food, seasonal allergens, and molecular components from a single blood sample.
• FOX Food Intolerance Test Food intolerance panel testing 286 food allergens to identify dietary sensitivities and inform nutritional choices.
• Femoflor Complex Test Real-Time PCR-based quantitative analysis of female urogenital microbiota, providing precise lactobacillus quantification, opportunistic flora identification, and pathogen/virus detection.
• Check-Up: Școală și Grădiniță (School and Kindergarten Health Check-Up) Pediatric health check-up package for children starting school or kindergarten, bundling laboratory analyses, diagnostic investigations, specialist consultations, and the official F027 medical certificate.
• Full Medical Check-Up Comprehensive multi-organ health assessment packages offered in gender- and age-specific variants (e.g., Full Medical Check-Up for Men at 4,700 MDL) bundling laboratory analyses and consultations.
• Endosphere Therapy Innovative facial and body aesthetic and rehabilitation treatments using Endosphere Therapy technology.
• INDIBA Elite NS Treatments Revolutionary INDIBA Elite NS technology used in aesthetic medicine and rehabilitation treatments.
• Laser Hair Removal Premium laser hair removal service featuring high comfort, constant cooling technology, and efficient results on fine hair in quick sessions.
• Home Visit Sample Collection Medical professionals visit patients at home to collect samples for testing, supporting patients with mobility constraints or time limitations.
• Corporate Health Screening Services Dedicated employee health screening and workplace wellness program offering for corporate clients, including volume testing and workplace health management services.

Quantifiable outcome

• 15% discount on laboratory tests with online payment and priority service
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Farmacia FeliciaminorGTM or Marketing PartnerPromotional partnership offering 20% discount on the 'Hormonal Assessment for Women' test package for customers of Farmacia Felicia pharmacy chain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• KDL: Russian medical laboratory network with multi-city branch presence offering clinical diagnostics, infectious disease testing, and preventive health check-ups. Similar DTC lab chain model with comparable test menu breadth and online booking infrastructure, but operating in the Russian market.
• Helix: Major Russian medical laboratory chain offering comprehensive diagnostic testing, genetic screening, and home visit services. Highly comparable business model with multi-branch network and DTC focus, comparable technology stack including PCR and genetic testing, but operates in Russia rather than Moldova.
• Invitro: Russian medical laboratory chain sharing the same brand name and operating with a virtually identical direct-to-consumer lab network model across multiple cities. Closest comparable in business model, service breadth (lab tests plus consultations plus packages), and digital engagement strategy, though operating in the much larger Russian market rather than Moldova.
• MedLife: Largest private healthcare network in Romania offering outpatient services, laboratory diagnostics, imaging, and specialist consultations. Comparable in integrated service model and scale ambition, but operates primarily in Romania with broader hospital and clinic offerings, and serves a different national market.
• Gemotest: Russian medical laboratory chain with extensive branch network and home visit sample collection service. Comparable business model with broad test menu and DTC positioning, operating across Russia. The home visit service offering is particularly aligned with Invitro's in-home sample collection capability.
• CMD: Russian medical laboratory network (Center for Molecular Diagnostics) focused on infectious disease, PCR testing, and clinical diagnostics. Operates with similar multi-branch DTC lab model in Russia, with particular strength in molecular diagnostics that mirrors Invitro's Real-Time PCR capabilities.

Broad incumbents

• Medicover: Swedish-founded European healthcare platform and parent company of Synevo. Operates across multiple Eastern European countries with diagnostic labs, clinics, and hospitals. A broader incumbent whose Synevo subsidiary competes directly with Invitro in Moldova and whose multi-country footprint provides scale advantages in procurement and test menu breadth.
• Synlab: European medical diagnostics services leader with operations across multiple countries including Germany, France, Italy, and Eastern Europe. Provides comparable laboratory testing and diagnostic services at significantly larger scale as a broad incumbent, with strong procurement and technology investment capabilities.
• Eurofins: Global leader in bioanalytical testing with medical diagnostics as one segment. Operates clinical diagnostics labs across Europe with significantly larger scale, broader testing portfolio, and deeper R&D investment than regional lab chains, representing a broad incumbent reference point.

Direct peers

• Synevo Moldova: Synevo operates medical laboratory and diagnostic services directly in Moldova as part of the Medicover group. It is the most direct head-to-head competitor to Invitro Diagnostics, offering overlapping laboratory test menus and serving the same Moldovan consumer market with similar diagnostic packages and physician referral channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@InvitroDiagnostics/videos
• Facebookfacebook.com/invitro.md
• LinkedInlinkedin.com/company/invitro-diagnostics
• Instagraminstagram.com/invitro.diagnostics
• TikToktiktok.com/@invitro.diagnostics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invitro Diagnostics