Great Jones Distilling Co.

What Great Jones Distilling Co. does

Great Jones Distilling Co. is a craft whiskey distillery and hospitality company headquartered at 686 Broadway in Manhattan's NoHo neighborhood, operating as Manhattan's first legal whiskey distillery since the end of Prohibition. Founded in 2021 and owned by Proximo Spirits, the company produces a portfolio of whiskeys including Great Jones Straight Bourbon, Wheated Straight Bourbon, Empire Rye, and limited-edition releases such as the 10 Year Distillery Reserve Bourbon, Peated Scotch Cask Bourbon, and Wölffer Estate Cask Finished Bourbon. All whiskeys are crafted from 100% New York-sourced ingredients — grain from the Black Dirt region of Warwick Valley cut to proof with Catskill Mountain water — using traditional copper pot stills at the Manhattan location and aged in charred New American Oak barrels at Upstate New York facilities operated in partnership with Black Dirt Distillery.

The business operates a hybrid direct-to-consumer and experiential model. Revenue streams include bottle sales (on-site retail and e-commerce shipping to the continental US with state-level exclusions), a full-service restaurant with Saturday Jazz Brunch and Prohibition Hour happy hour, three private event venues (The Lounge, The Distillery floor, and The Speakeasy), and ticketed experiences including distillery tours, Bourbon & Bites pairings, VIP tastings, and cocktail classes. Pricing ranges from $35 for the core tour to $199 for the 10 Year Reserve bottle, with event-driven programming (Summer Fridays, Distiller's Drop tastings, World Cup specials) designed to drive visitation and repeat engagement.

The company serves four primary customer segments: whiskey enthusiasts and connoisseurs, dining and hospitality seekers, event hosts and planners, and gift buyers. Distribution is concentrated at the single Manhattan flagship with selective NY State wholesale and a nationwide e-commerce storefront; geographic expansion beyond New York is currently constrained by shipping restrictions to roughly 38 states. Strategic emphasis in 2023-2025 has been on building a higher-priced limited-release product ladder (Distiller's Drop program, 10 Year Reserve, cask-finished collaborations) and deepening experiential programming to convert on-premise visitors into recurring customers and DTC purchasers.

Name

Great Jones Distilling Co.

Legal name

The Great Jones Distillery

Website

https://greatjonesdistillingco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Jones Distilling Co. is Manhattan's first legal whiskey distillery since Prohibition, producing 100% New York-sourced bourbons and rye at 686 Broadway while operating an integrated restaurant, bar, ticketed tours, and private event venue serving whiskey enthusiasts, diners, and event hosts.

Ownership category

akta.pro rank

Product category

Craft Whiskey

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilled Spirits Production & Distilling (AFAFAAAC), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Craft whiskey distillery
• Bourbon whiskey
• Rye whiskey
• Distillery experiences
• Craft spirits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bottle Sales: Direct-to-consumer whiskey bottle sales through on-site shop at 686 Broadway and e-commerce with nationwide shipping. Core expressions include Straight Bourbon ($43% ABV), Wheated Bourbon, Empire Rye, and distillery-exclusive limited editions.
2. Restaurant & Bar: Full-service restaurant (Jazz Brunch Saturdays, all-day dining) and bar operation offering craft cocktails, whiskey flights, and Prohibition Hour specials. Walk-in and reservation seating.
3. Ticketed Experiences: Paid admission for distillery tours (Distilling New York from $35), Bourbon & Bites ($55), VIP Whiskey Tour & Tasting ($45), and cocktail classes (The Shake Up $110). Group bookings and private experiences available.
4. Private Events: Venue rental for corporate events, celebrations, and gatherings in The Lounge, The Distillery floor, and The Speakeasy spaces. Custom food and beverage packages, minimum 10 guests.
5. Gift Cards & Gift Certificates: Gift cards for restaurant and experiences. Gift certificates for distillery tours and tastings, redeemable online for experience dates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Great Jones Distilling Co. produces craft whiskeys from 100% New York-sourced grains (corn, rye, barley, wheat from the Black Dirt region, cut with Catskill Mountain water) at Manhattan's first legal whiskey distillery since Prohibition, located at 686 Broadway in NoHo. The core lineup includes Straight Bourbon, Wheated Straight Bourbon, and Empire Rye, alongside limited releases such as the 10 Year Distillery Reserve Bourbon, Peated Scotch Cask Bourbon, and the Wölffer Estate Cask Finished Bourbon collaboration. The company also operates The Restaurant, The Bar, three private event venues (The Lounge, The Distillery, The Speakeasy), and ticketed distillery tours, tastings, and cocktail classes.

Product overview

Great Jones Distilling Co. is a craft whiskey distillery and hospitality company located at 686 Broadway in Manhattan's NoHo neighborhood, operating as Manhattan's first legal whiskey distillery since Prohibition (opened 2021). The company produces a portfolio of whiskeys including Great Jones Straight Bourbon, Wheated Straight Bourbon, and Empire Rye as core products, alongside limited editions like the 10 Year Distillery Reserve Bourbon, Peated Scotch Cask Bourbon, and Wölffer Estate Cask Finished Bourbon. All whiskeys are crafted from 100% New York-sourced ingredients from the Black Dirt region and cut to proof with Catskill Mountain water. The hospitality offerings include The Restaurant (featuring Saturday Jazz Brunch and Prohibition Hour happy hour), The Bar, three Private Event Spaces (The Lounge, The Distillery, and The Speakeasy), and Distillery Experiences including tours, tastings, Bourbon & Bites pairings, VIP Whiskey Tours, and cocktail classes. The annual Distiller's Drop program offers access to rare barrel releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Jones Straight Bourbon

Quantifiable outcome

• 100% New York-sourced ingredients distinguish from Kentucky-based competitors
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Wölffer Estate VineyardflagshipStrategic or Co-development Partner · 1 February 2024Collaboration on the Great Jones × Wölffer Estate Cask Finished Bourbon. Great Jones Straight Bourbon (4-7 years old) is finished for over a year in Wölffer Estate's Cabernet Franc Barrique wine barrels sourced from their Sagaponack, NY vineyard. Joint product development between Head Distiller Celina Perez and Winemaker Roman Roth. Limited edition release celebrating local New York craftsmanship bridging viticulture and distillation.
• Black Dirt DistillerycoreStrategic or Co-development PartnerPartnership for aging Great Jones whiskeys at Black Dirt Distillery facilities in Upstate New York. Collaboration between Head Distiller Celina Perez and Black Dirt founder Jason Grizzanti for sampling select single barrels and creating proprietary blends. Upstate aging leverages cooler climate and seasonal temperature shifts for accelerated barrel interaction, contributing to the distinctive character of Great Jones expressions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Woodford Reserve: Kentucky premium bourbon brand with a working distillery, tastings, and tours - established incumbent that defines the craft-distillery-as-hospitality benchmark Great Jones is competing against.
• Proximo Spirits: Parent company and a large multi-brand spirits portfolio (Jose Cuervo, Gran Centenario, Bushmills, etc.) - broader incumbent in spirits manufacturing and distribution that owns and amplifies Great Jones' reach.

Direct peers

• Kings County Distillery: Brooklyn-based craft whiskey distillery that produces bourbon and rye, runs a working distillery with tastings, tours, and a tasting room - the closest analogue to Great Jones' urban craft-distillery-with-hospitality model.
• Black Dirt Distillery: New York craft distillery in the Black Dirt region that Great Jones actually partners with for aging; provides a same-state, same-grain-region craft whiskey benchmark with overlapping hospitality.
• Tuthilltown Spirits: Pioneering New York craft distillery (Hudson Whiskey brand) producing bourbon and rye with on-site tastings and tours in the Hudson Valley - comparable craft-NY whiskey maker with hospitality revenues.
• Catoctin Creek Distillery: Virginia craft rye and whiskey distillery with on-site tastings and tours - comparable craft spirit producer running an integrated visitor/hospitality experience.
• Hillrock Estate Distillery: New York craft whiskey distillery producing estate-grown bourbon and rye with a tasting room, tours, and barrel programs - directly comparable on NY provenance and craft-distillery hospitality positioning.
• FEW Spirits: Evanston, Illinois craft distillery producing bourbon, rye, and gin with a tasting room and tours - directly comparable urban-edged craft distillery with bundled hospitality.
• WhistlePig Whiskey: Vermont-based craft rye and bourbon producer with premium bottle programs, an estate visitor experience, and broad distribution - highly comparable premium craft whiskey / experiential model.
• Widow Jane Distillery: Brooklyn craft whiskey producer focused on aged bourbon and rye with a tasting room and tour experience - same urban-distillery, craft-whiskey, hospitality hybrid as Great Jones.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GJDistillingCo
• Facebookfacebook.com/GreatJonesDistillingCo
• Instagraminstagram.com/greatjonesdistillingco
• LinkedInlinkedin.com/company/great-jones-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Jones Distilling Co.