Travel To Go

What Travel To Go does

Travel To Go is a membership-based travel club operated by Reservation Services Group, LLC (d/b/a RSI Vacations), headquartered in Peachtree City, Georgia. The company sells annual travel memberships to U.S. individual consumers and families, granting access to specially negotiated rates on hotels, resorts, cruises, airlines, and tour-operator packages that are not publicly disclosed. The core product is a membership subscription bundled with a best-price guarantee and a dedicated member travel team for booking support; revenue is generated through recurring membership fees plus transaction-based booking commissions on travel reservations made by members.

The go-to-market is sales-led and combines direct marketing channels (email, SMS/text, telephone outreach with automated dialing) with approximately 90-minute virtual travel presentations as the primary acquisition mechanism. Travel To Go is part of a multi-brand portfolio under RSI Vacations that also includes ZoomVacs and TravNow, all targeting the same consumer travel-membership value proposition with shared back-office infrastructure. The technology footprint is limited to a member portal with login and renewal functionality, with no proprietary AI, mobile app, API, or SDK infrastructure disclosed in available data.

The company has operated for approximately 20 years (the firmographic record lists 1990, while the company's own website and privacy notice indicate a founding around 2005-2006). It is a privately held LLC with no disclosed external funding, no M&A activity, no public listing, and no identified parent company. The customer base is entirely U.S.-based, geographic expansion is not indicated, and the leadership team is led by President Jeanette Bunn. The business model is operationally mature and recurring in nature, with renewal continuity being the principal revenue retention mechanism.

Name

Travel To Go

Legal name

Reservation Services Group, LLC

Website

https://traveltogo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Travel To Go is a U.S. travel membership club selling annual subscriptions that grant consumers access to exclusive negotiated rates on hotels, resorts, cruises, and airlines. Operated by RSI Vacations, it acquires members through virtual presentations and direct marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Travel Membership Programs: RSI Vacations operates travel membership programs where consumers pay for exclusive access to negotiated 'member only' travel rates. These membership fees provide recurring revenue while also enabling transaction-based revenue from travel bookings made by members.
2. Travel Booking Services: Revenue generated from travel reservations made through the platform including hotels, resorts, cruises, airlines, and tour operators. The company collects booking details and processes travel purchases for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Travel To Go operates a membership-based travel club offering members exclusive negotiated rates on hotels, resorts, cruises, airlines, and tour packages. Members pay a recurring membership fee to access 'member only' rates unavailable to the general public, backed by a best-price guarantee and supported by a dedicated travel team. The service is sold primarily through virtual travel presentations and processed through the company's online member portal.

Product overview

Travel To Go operates as a white-label travel membership platform provided by Reservation Services Group, LLC (d/b/a RSI Vacations). The company runs a multi-brand portfolio consisting of RSI Vacations, ZoomVacs, and TravNow, offering travel membership programs with exclusive negotiated rates on hotels, resorts, cruises, airlines, and vacation packages. The core product is the Travel To Go Membership Program, which provides members with specially negotiated rates unavailable to the general public, along with a price guarantee and dedicated member travel support.

Differentiator

Problem solved

Functional benefit

Brands

• ZoomVacs: Travel booking platform and travel membership service operated by RSI Vacations.
• TravNow

Products and services

• Travel To Go Membership Program Core travel membership offering that provides individual consumers and families with access to specially negotiated 'member only' rates on hotels, resorts, cruises, airlines, and tour packages, along with a best-price guarantee and dedicated travel team support.
• RSI Vacations Travel Platform Primary travel membership and booking brand of Reservation Services Group, LLC, providing exclusive negotiated rates on hotels, resorts, cruises, airlines, and tour packages through the same travel membership programs.
• ZoomVacs Travel Booking Sub-brand travel booking platform owned by RSI Vacations that provides vacation package deals and travel reservation services with member-only rates.
• TravNow Travel Platform Sub-brand travel membership platform under RSI Vacations enabling members to book travel services at negotiated rates.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hotels and ResortscoreOthersTravel suppliers providing accommodation services. RSI Vacations shares personal information with hotels and resorts as part of travel booking services for members.
• Cruise LinescoreOthersTravel suppliers for cruise booking services. RSI Vacations shares reservation information with cruise lines to fulfill member bookings.
• AirlinescoreOthersAirline partners used for flight booking services. Information sharing occurs as needed for travel reservations made by members.
• Tour OperatorscoreOthersTour operator partners providing packaged travel experiences. Member booking details are shared to facilitate tour reservations.
• Marketing and Analytics PartnersminorGTM or Marketing PartnerThird-party marketing and analytics companies that assist with campaigns, outreach, and data analytics. These partners may use cookies and tracking technologies to deliver targeted advertising.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Expedia Group: Mega-OTA operating consumer-facing travel marketplaces. While Travel To Go is membership-led and Expedia is transactional, both compete for the same US consumer leisure travel wallet and supplier allocation pool.
• Wyndham Destinations (Travel + Leisure legacy brands): Large vacation ownership and membership travel operator serving US consumers with timeshare and exchange-style inventory. Comparable to Travel To Go on consumer travel club mechanics at scale.
• Travel + Leisure Co. Major timeshare/vacation ownership operator with associated travel clubs and exchange networks. Overlaps with Travel To Go on resort-style membership travel inventory and consumer positioning.
• Hilton Honors: Hospitality group's flagship loyalty program offering member-only discounts on hotel bookings. Represents direct-booking competition to Travel To Go's negotiated-rate model from a major supplier.
• Marriott Bonvoy (Marriott International): Largest US hotel loyalty program offering direct member rates, exclusive rates, and cruise/tour bundling. Competes for the same 'member gets the best rate' mindshare, though as a vertically integrated supplier rather than an agency.

Direct peers

• AAA Travel: Travel agency arm of a paid-membership auto club that delivers member-only rates on hotels, cruises, and tours to individual consumers — closely matches Travel To Go's US consumer membership travel club model.
• Inspirato: Subscription-based luxury travel club that sells annual memberships granting access to curated vacation inventory at negotiated rates — directly analogous to Travel To Go's membership-rate model, with overlap on hotel, resort, and cruise inventory.
• Travelzoo: Travel deals curator that surfaces negotiated, time-limited offers to a subscriber base. Operates a subscription/deal-club model with member-only pricing analogous to Travel To Go's positioning on exclusive negotiated rates.
• Exclusive Resorts: Private membership club offering members exclusive access to a portfolio of luxury residences and travel experiences. Comparable on subscription access to aspirational inventory and curated member-only pricing.
• Costco Travel: Travel concierge inside a paid warehouse club that books member-exclusive deals on hotels, cruises, and vacation packages — parallels Travel To Go's subscription-gated access to negotiated travel rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/travel_to_go
• Facebookfacebook.com/TravelToGoVacations
• LinkedInlinkedin.com/company/travel-to-go

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel To Go