Fastrak Retail
Fastrak Retail (operating as Schafer Retail Solutions+, a brand of Schafer Systems (UK) Limited) designs, engineers, and manufactures custom retail Point of Sale display solutions for lottery organizations and consumer brands, with owned manufacturing in Europe and the US across three continents.
- Company typePrivate
- Founded2000
- HeadquartersMacclesfield, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fastrak Retail does
Fastrak Retail, operating commercially as Schafer Retail Solutions+ (SRS+), is a UK-headquartered custom retail Point of Sale (POS) display specialist operating as a brand of Schafer Systems (UK) Limited, a privately held UK limited company founded in 2000 and based in Macclesfield. The company designs, engineers, and manufactures fully engineered retail POS displays — from creative concept through prototyping, multi-disciplinary production, assembly, and global distribution — for two primary customer verticals: lottery organizations and consumer brands. Proprietary, trademarked product lines include Select 4™, Lighted Ticket Menu Boards, Digital Menu Boards, easyVEND™, and IllumiBoard™, complemented by a portfolio of POPAI award-winning solutions (TNL Counter Lottery Terminal, PLI Counter Lottery Terminal, Illinois Lottery PPOS, Camelot UK Illuminated Lottery Counter Unit, and Iceland UK Lottery Rollout).
Manufacturing capability is multi-disciplinary and in-house across plastic injection moulding, plastic and MDF fabrication, metalwork, line bending, UV/flatbed/PAD printing, CNC and laser cutting, vacuum forming, assembly, and pick & pack/warehousing. The company owns production facilities in Europe and the US and supports customers across three continents (Europe, Asia, North America) via a global sourcing network. Named enterprise customers span cosmetics (Amelia Knight, Alexander McQueen, Badgequo), beverages (Jack Daniels, Rekorderlig), electronics (Pioneer DJ, Beats by Dr Dre), lighting (Soraa), pet food (Fold Hill Foods), chemicals (Akzo Nobel), and lottery operators (TNL/National Lottery, Camelot UK, Illinois Lottery, Iceland UK).
The revenue model is custom project-based one-time manufacturing: each engagement is a bespoke engineering and production engagement with individually quoted pricing (not publicly disclosed). Commercial operation is essentially direct B2B enterprise sales — account and project management through the full lifecycle, supported by POPAI UK & Ireland membership for industry visibility and a portfolio of PDF product catalogues. The company is ISO 9001:2015 accredited, holds an Ecovadis Silver sustainability rating, and is an accredited Living Wage Employer, with US operations evidenced by a separate schaferrs.com domain alongside the UK schaferrs.co.uk site.
Fastrak Retail firmographics
Firmographics- Name
- Fastrak Retail
- Legal name
- Schafer Systems (UK) Limited
- Website
- https://fastrakretail.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fastrak Retail (operating as Schafer Retail Solutions+, a brand of Schafer Systems (UK) Limited) designs, engineers, and manufactures custom retail Point of Sale display solutions for lottery organizations and consumer brands, with owned manufacturing in Europe and the US across three continents.
- Ownership category
- akta.pro rank
Fastrak Retail industry classification
Industry- Product category
- Retail Display Manufacturing
- akta.pro primary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where Fastrak Retail is headquartered
LocationHeadquarters
- HQ city
- Macclesfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fastrak Retail business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom POS Display Manufacturing: Design, engineering, and manufacturing of custom retail POS display solutions for brands, from concept through to assembly and distribution
Distribution channels1 record
Marketing channels3 records
Fastrak Retail product offering
Product offeringCore offering
Fastrak Retail (operating as Schafer Retail Solutions+) designs, engineers, and manufactures custom retail point-of-sale (POS) display solutions for consumer brands and lottery organizations. The company delivers fully engineered POS displays—from creative concept and CAD design through to plastic injection moulding, metalwork, fabrication, assembly, and global distribution—with proprietary product lines such as Select 4™, easyVEND™, and IllumiBoard™.
Product overview
Fastrak Retail (operating as Schafer Retail Solutions+, a brand of Schafer Systems UK Limited) is an award-winning retail Point of Sale (POS) display specialist offering a comprehensive portfolio of products and services. The company provides innovative merchandising solutions and retail optimization tools designed for lotteries and the good causes they support. The product portfolio includes named offerings such as Select 4™, easyVEND™, IllumiBoard™, Lighted Ticket Menu Boards, Digital Menu Boards, and various award-winning counter lottery terminal solutions (TNL Counter Lottery Terminal, PLI Counter Lottery Terminal, Camelot UK Illuminated Lottery Counter Unit). The company operates a full-service model combining creative concept development through design, engineering, prototyping, to manufacturing, assembly, and distribution. Manufacturing capabilities span plastic injection moulding, metalwork, fabrication, printing (UV, flatbed, PAD), CNC/lasering, and vacuum forming. The company also offers life cycle management services using POPAI Sustain Tool.
Differentiator
Problem solved
Functional benefit
Brands
- SRS+: Schafer Retail Solutions+ branded retail POS display solutions including lottery terminals, illuminated counter units, digital menu boards, and merchandising display units.
- Select 4™
- easyVEND™
- IllumiBoard™
Products and services
- Select 4™
Companies that use Fastrak Retail
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Fastrak Retail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fastrak Retail partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Fastrak Retail competitors and assessment
Company assessmentDirect peers
- IGT: IGT provides lottery terminals, POS systems and retail technology to national lotteries worldwide - directly comparable as a provider of lottery countertop terminals and lottery retail hardware, the same vertical the subject company serves.
- Scientific Games: Scientific Games offers lottery systems, retail terminals, and instant ticket products, including POS display hardware for lottery retailers - directly comparable to the subject company's lottery POS display offering.
- Pollard Banknote: Pollard Banknote supplies instant lottery tickets and complementary retail merchandising including lottery display and point-of-purchase products - directly comparable to the subject company's lottery POS display work.
- GLORY Global Solutions: GLORY Global Solutions provides cash handling, lottery terminals and retail technology hardware including POS-adjacent devices - directly comparable in lottery and retail POS hardware categories.
Emerging players
- Displaydata: Displaydata specialises in electronic shelf labels (ESL) and digital signage for retail - a digital-native peer whose product lines overlap with the subject's illuminated and digital menu board offerings at the in-store checkout interface.
- VusionGroup: VusionGroup (formerly SES-imagotag) is a global leader in electronic shelf labels and digital retail solutions - a digital-first peer addressing the same customer need (in-store product visibility) with a competing technology.
Others
- Schäfer Werke: Schäfer Werke is a German industrial group producing plastic and metal retail/storage fixtures, shop fittings and reusable container systems - an adjacent manufacturer whose capabilities and customer base overlap with the subject company, suggesting a sibling or parent relationship within the broader Schäfer group.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fastrak Retail social profiles
Digital presenceFastrak Retail compliance and trust
Trust signalCompliance3 records
Fastrak Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fastrak Retail leadership team
Management profileNumber of profiles
Profiles1 record
Fastrak Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fastrak Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fastrak Retail
What does Fastrak Retail do?
Fastrak Retail (operating as Schafer Retail Solutions+) designs, engineers, and manufactures custom retail point-of-sale (POS) display solutions for consumer brands and lottery organizations. The company delivers fully engineered POS displays—from creative concept and CAD design through to plastic injection moulding, metalwork, fabrication, assembly, and global distribution—with proprietary product lines such as Select 4™, easyVEND™, and IllumiBoard™.
Is Fastrak Retail a public or private company?
Fastrak Retail is a private company. It is classified as unknown and is currently operating.
When was Fastrak Retail founded?
Fastrak Retail was founded in 2000. It employs 101 to 250 people.
Where is Fastrak Retail based?
Fastrak Retail is headquartered in Macclesfield, United Kingdom, in the Europe region.
How does Fastrak Retail make money?
One revenue line is on record: custom POS Display Manufacturing.
Who are Fastrak Retail's main competitors?
Direct peers on record are IGT, Scientific Games, Pollard Banknote and GLORY Global Solutions. Emerging players are Displaydata and VusionGroup. Schäfer Werke is listed as an others.
Does Fastrak Retail have an API?
No public API is recorded for Fastrak Retail.
What industry is Fastrak Retail in?
Fastrak Retail's product category is Retail Display Manufacturing. Its primary akta.pro industry code is HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout, with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers.