Recall InfoLink

What Recall InfoLink does

Recall InfoLink is a privately held, US-based SaaS provider of product recall management software, founded around 2008 by Roger Hancock—formerly of Albertsons, where he managed approximately 250 recalls per year. The company builds a cloud-based workflow platform that automates the end-to-end execution of product recall events, from incident and event creation through notification, response verification, real-time tracking, and regulatory-grade documentation. The platform implements GS1 Product Recall Standards and supports notifications across email, text, phone, and fax, with API connectivity for integration into enterprise ERP and supply-chain systems. Two US patents (US #8145574 and US #9697523) cover core recall management methods and technology. The product serves manufacturers, distributors, retailers, and points-of-sale in regulated verticals including food, pharmaceuticals, medical devices, pet and animal products, and consumer goods, with multi-language and GDPR-compliant capability intended for international recall coordination. As of available data, the platform has supported more than 15,000 recalls since inception.

Recall InfoLink monetizes through a tiered, usage-blended model: an annual SaaS subscription starting at $1,000 (which includes a $1,000 notification credit) plus transactional per-notification fees of $3.00 for B2B notifications and $0.19 for B2C notifications, billed monthly against notification usage. Distribution is primarily direct enterprise field sales supplemented by self-serve signup for smaller buyers, marketed through industry publications, expert commentary, educational content (Recall Experts Guide, 9 Step Recall Action Plan), and a free 15-minute Recall Process Assessment consultation. Named customers span food and grocery supply chains—Simplot, Sprouts Farmers Market, North Bay Produce, URM Stores, Unified Grocers, Associated Grocers, and Affiliated Foods Midwest—with active push into pharma, medical device, pet, and consumer goods verticals. The company is headquartered in Boise, Idaho, with reported headcount in the 501-1,000 range, and operates as a bootstrapped, founder-led private company with no disclosed institutional investors, funding rounds, M&A activity, or pending IPO signal in the available record.

Name

Recall InfoLink

Legal name

Recall InfoLink

Website

https://recallinfolink.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Recall InfoLink is a US-based SaaS platform that automates product recall management for manufacturers, distributors, and retailers across the food, pharmaceutical, medical device, pet, and consumer goods verticals, supporting notifications, real-time tracking, and regulatory compliance documentation.

Ownership category

akta.pro rank

Product category

Recall Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recall Management & Incident Response Coordination (HLAJAEAI)

akta.pro secondary industries

Recall Readiness, Mock Recall & Crisis Response Verification (AFALAGAB), Crisis Management & Recall Program Design within FSMS (AFALANAI), Food Traceability, Recall & Supply Chain Verification Services (AFALAAAG)

Keywords

• Product recall management
• Supply chain traceability
• Recall notification software
• Food safety compliance
• Regulatory compliance platform

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual subscription-based access to the Recall InfoLink platform providing recall management software, with tiered pricing based on usage and notification volumes.
2. B2B Notifications: Usage-based charges for business-to-business notifications sent through the platform at $3.00 per notification.
3. B2C Notifications: Usage-based charges for consumer notification services at $0.19 per notification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Recall InfoLink provides a cloud-based SaaS platform for managing product recalls across the supply chain. The platform automates recall initiation, multi-channel notifications (email, text, phone, fax), real-time progress tracking, response verification, and compliance documentation. It serves manufacturers, distributors, retailers, and points of sale in regulated industries including food, pharmaceuticals, medical devices, pet/animal products, and consumer goods, using GS1 Product Recall Standards for industry-wide consistency.

Product overview

Recall InfoLink offers a unified cloud-based product recall management platform designed to protect consumers and brands during recall events. The core platform provides end-to-end recall management capabilities including automated notifications, real-time tracking, compliance documentation, and mock recall simulations. The system integrates GS1 Product Recall Standards and supports multiple communication channels (email, text, phone, fax). Supplementary offerings include free educational resources (Recall Experts Guide, 9 Step Recall Action Plan) and a complimentary process assessment consultation service.

Differentiator

Problem solved

Functional benefit

Products and services

• Recall InfoLink Platform A cloud-based product recall management system that automates recall notifications, response verification, real-time tracking, and compliance documentation across the supply chain. It enables manufacturers, distributors, retailers, and other supply chain partners to initiate, manage, and complete recalls efficiently using GS1 Product Recall Standards, with multi-channel notification capabilities (email, text, phone, fax) and configurable incident, event, and product properties.

Quantifiable outcome

• 15,000+ recalls supported since 2008
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FoodChain ID: FoodChain ID offers supply chain verification, food safety certification, and recall-related services to food manufacturers and retailers, comparable to Recall InfoLink in its food vertical focus and traceability orientation.
• TraceLink: TraceLink provides pharmaceutical supply chain serialization, traceability, and recall management software, directly comparable to Recall InfoLink's pharma vertical capability and overlap with DSCSA-driven compliance needs.
• Systech (Markem-Imaje): Systech, now part of Markem-Imaje, offers serialization and traceability solutions for pharmaceuticals and consumer goods, overlapping with Recall InfoLink's digital traceability and recall verification features.
• RQA Group: RQA Group specializes in product recall and crisis management consulting and software for consumer products companies, directly overlapping Recall InfoLink's recall readiness, mock recall, and incident response capabilities.
• FoodLogiQ (Trustwell): FoodLogiQ, now part of Trustwell, offers a SaaS platform for food supply chain traceability, supplier management, and recall management—directly overlapping with Recall InfoLink's core offering in the food vertical.

Broad incumbents

• Mérieux NutriSciences: Mérieux NutriSciences delivers food safety testing, labeling, and recall support services to food manufacturers and retailers, competing with Recall InfoLink in the same food industry supply chain.
• SAP: SAP's ERP and supply chain suites embed recall and traceability modules that compete with Recall InfoLink by leveraging existing enterprise relationships and broader procurement footprints.
• NSF International: NSF International provides food safety testing, certification, and recall consulting services to food manufacturers and retailers, overlapping with Recall InfoLink's regulated-industry customer base.
• Stericycle: Stericycle operates a broad recall management and communications service alongside its regulated waste and compliance businesses, serving many of the same enterprise food and consumer goods manufacturers as Recall InfoLink.

Emerging players

• ChainPoint: ChainPoint provides blockchain-based supply chain traceability and compliance software, partially overlapping Recall InfoLink's traceability and audit-documentation capabilities for regulated supply chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/recallinfolink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recall InfoLink