Aspekt RandD

What Aspekt RandD does

Aspekt R&D A/S is a Danish software company founded in 1988 that develops survey, evaluation, and data analysis platforms primarily for educational institutions and knowledge-based organizations. Headquartered in Køge, Denmark, the firm operates with fewer than 10 employees and serves youth education, upper secondary schools, universities, and research institutions in Denmark and internationally — with active customers in the UK, Germany, the US, and Lithuania, and software deployed at five of the world's top 100 universities. Its solutions address mandatory Danish evaluations (UMV work environment assessments, teaching evaluations, anti-bullying strategies), student well-being measurement, dropout prevention, employee and leadership development (APV, 360-degree reviews), and bespoke professional surveys.

The company's core technology stack is anchored on its proprietary Response™ platform for teaching evaluation, complemented by TrivselsRADAR™ (visual well-being benchmarking portal), ResponseINSIGHT™ (no-code interactive presentation builder), and Frafaldsalarm (a 14-question early-warning system that flags at-risk classes within 2–3 months of program start). Since 1998, Aspekt has also served as the European distributor for The Survey System (TSS) — now in version 10 — a professional survey suite covering CATI, web, smartphone, and panel management and capable of handling up to 10 million questionnaires per survey. The supporting survey hosting infrastructure runs at 99.9%+ uptime (exceeding the contracted 99.7%) and serves other market research firms on shared or dedicated servers. Aspekt developed the schemas used in Denmark's national student well-being surveys and was selected in 2010 by the Ministry of Education to build the national standard questionnaire for resource accounts.

The business model is a multi-stream hybrid. Response™ is sold as an annual subscription starting at 14,400 kr per institution, with mandatory and supplementary modules sold together or independently. The Survey System is licensed and supported with training courses across Europe, generating licensing and royalty revenue. Dedicated survey hosting is sold to professional market research firms on a managed-services basis, and custom survey design, analysis, and organizational development consulting round out professional services revenue. Go-to-market is consultant-led and relationship-driven, with senior partners managing large evaluation projects directly. The firm has grown its Uddannelsesbenchmark.dk benchmarking network from 7 to 45 Danish educational institutions since 1999, and processes over 100,000 survey responses and 50,000+ student well-being survey participants per year — evidence of durable, if modest, recurring demand in a niche where the company holds a quasi-regulatory position.

Name

Aspekt RandD

Legal name

Aspekt R&D A/S

Website

https://aspekt.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspekt R&D A/S is a Danish software company founded in 1988 that provides survey, evaluation, and data analysis platforms for educational institutions and knowledge-based organizations across Denmark and 20+ countries, anchored by its proprietary Response™ teaching evaluation platform and its European distribution of The Survey System.

Ownership category

akta.pro rank

Product category

Education Survey and Evaluation Software

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)

Keywords

• Survey software
• Education evaluation
• Data analytics platform
• Employee assessment
• Organizational development

Headquarters

HQ city

Køge

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions (Response™): Annual subscription model for educational institutions accessing the Response™ evaluation platform. Includes comprehensive evaluation package with mandatory and supplementary modules.
2. The Survey System Licensing: European reseller of The Survey System software, offering licensing, courses and training for customers in Denmark and abroad.
3. Survey Hosting Services: Server capacity provision for professional market research companies. Offers shared or dedicated server solutions with guaranteed uptime.
4. Professional Survey Services: Custom survey design, data collection, analysis, and reporting services. Includes organizational development consulting and development processes.
5. Consulting Services: Organizational development consulting including quality and organizational development for shorter or longer periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Aspekt R&D develops and sells software platforms for survey design, data collection, and evaluation, primarily through its Response™ teaching evaluation platform and its role as European reseller of The Survey System (TSS). It also offers managed survey hosting and consulting services for organizational development, with a strong focus on the Danish education sector.

Product overview

ASPEKT R&D offers a unified platform-centered approach centered on Response™ for teaching evaluation and The Survey System (TSS) for professional surveys. Response™ serves as the core product for educational institutions with add-on modules including Frafaldsalarm (dropout prevention), Elevtrivsel (student well-being), and UMV (workplace environment assessment). ResponseINSIGHT™ provides visualization capabilities, while TrivselsRADAR™ offers a specialized well-being benchmarking portal. The Survey System (TSS) is sold as standalone professional survey software with modules for CATI, web surveys, smartphone surveys, and panel management. Additional offerings include Survey Hosting infrastructure, System Development services, and free statistical calculators. The company positions itself as serving educational institutions and knowledge enterprises with research-based evaluation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Response: Online evaluation platform for teaching evaluations, student surveys, and comprehensive evaluation packages for educational institutions.
• ResponseINSIGHT
• TrivselsRADAR
• The Survey System
• Trivselsradar

Products and services

• Response™

Quantifiable outcome

• Over 50,000 students participate in UMV or well-being surveys annually
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspekt RandD