Agriconserve Rega

What Agriconserve Rega does

Agriconserve Rega Soc. Coop. Agr. is an Italian agricultural cooperative founded in 1965 by Luigi Rega and headquartered in Striano, province of Naples, in the Agro Nocerino-Sarnese DOP zone of Campania. The company processes and preserves San Marzano DOP tomatoes and a range of legumes, operating three consumer brands: Strianese (the original brand), Rega (the family brand), and Zia Rosa. Its product portfolio spans peeled tomatoes, tomato purée, tomato pulp, cherry and datterini tomatoes, double concentrated tomato paste, ready-made pasta sauces, multiple legume varieties (borlotti, cannellini, chickpeas, lentils, kidney beans, butter beans), and organic-certified lines. Production follows traditional San Marzano DOP parameters including pH between 4.2 and 4.5, drip weight not less than 65% of net weight, and colorimetric ratio a/b not less than 2.2.

The company serves a dual B2B and B2C customer base. The foodservice segment targets restaurants, pizzerias, and professional chefs, with verified approved-supplier status from the Vera Pizza Napoletana association for authentic Neapolitan pizza applications. The retail consumer segment is served through Italian supermarket distribution and through export partners reaching more than 40 countries worldwide under the three brands. Go-to-market combines direct sales to foodservice operators, channel/reseller distribution in Italian retail, global export partnerships, social media engagement (Facebook, Instagram, LinkedIn), and recurring participation in international food exhibitions including TuttoFood and Foodex Japan. A bilingual website hosts an extensive recipe-driven content marketing program.

Agriconserve Rega employs 51-100 permanent staff supplemented by 150+ seasonal workers during the April-June tomato processing window. Ownership remains concentrated within the Rega family, now in its third generation, with no disclosed external investors, parent company, or private equity backing. Revenue, pricing, and detailed certifications are not publicly disclosed. The business is privately held, operating as an Italian Società Cooperativa Agricola, with its primary differentiator being a short, territory-tied supply chain in volcanic soil producing EU-protected San Marzano DOP output.

Name

Agriconserve Rega

Legal name

Agriconserve Rega Soc. Coop. Agr.

Website

https://agriconserverega.it

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Agriconserve Rega is a family-owned Italian agricultural cooperative, founded 1965 in Campania, processing San Marzano DOP tomatoes, legumes, pasta sauces, and organic canned goods under the Strianese, Rega, and Zia Rosa brands for foodservice, retail, and export across 40+ countries.

Ownership category

akta.pro rank

Product category

Canned and Preserved Tomato Products

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Vegetable and Melon Farming (11121)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)

akta.pro secondary industries

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Canned tomato products
• San Marzano DOP
• Preserved legumes
• Pasta sauces
• Organic canned vegetables

Headquarters

HQ city

Striano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tomato Products: Processing and sale of San Marzano DOP tomatoes, peeled tomatoes, tomato puree, tomato paste, and cherry tomatoes under Rega, Strianese, and Zia Rosa brands
2. Legume Products: Sale of preserved legumes including borlotti beans, kidney beans, butter beans, chickpeas, cannellini beans, and lentils
3. Pasta Sauces: Ready-made pasta sauces and prepared tomato-based condiments
4. Organic Products: Organic certified tomato and legume products under bio product lines

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agriconserve Rega is an Italian agricultural cooperative that processes and sells canned and preserved tomato products (San Marzano DOP, peeled tomatoes, passata, pulp, cherry tomatoes, tomato paste) and legumes (beans, chickpeas, lentils) under three brands: Rega, Strianese, and Zia Rosa. The company also produces ready-made pasta sauces and organic certified variants, distributing its products domestically and exporting to more than 40 countries.

Product overview

Agriconserve Rega is an Italian agricultural cooperative specializing in tomato products and legumes, founded in 1965 by Luigi Rega in Striano, Campania. The company operates as a multi-brand portfolio with three distinct brands: Strianese (the original brand named after the company town), Rega (named after the founding family), and Zia Rosa. The portfolio includes San Marzano DOP certified tomatoes, various processed tomato products (pelati, passata, polpa, cherry tomatoes, datterini), pasta sauces (sughi pronti), and legumes (beans, chickpeas, lentils). The company also offers organic (bio) product lines. Products are distributed in Italy and exported to more than 40 countries worldwide, with particular focus on the volcanic soil region of Agro Sarnese-Nocerino.

Differentiator

Problem solved

Functional benefit

Brands

• Rega: Primary brand of Agriconserve Rega offering San Marzano DOP, tomatoes, pasta sauces, legumes, and organic products.
• Strianese
• Zia Rosa

Products and services

• San Marzano DOP Tomatoes DOP certified San Marzano tomatoes grown in volcanic soil of the Agro Nocerino-Sarnese area, sold across the Rega, Strianese, and Zia Rosa brands for retail and foodservice customers.
• Processed Tomato Products Range of processed tomato formats including peeled tomatoes (pelati), tomato purée (passata), tomato pulp (polpa), cherry tomatoes (ciliegini and datterini), spicy cherry tomatoes, and double concentrated tomato paste, sold in multiple pack sizes for retail and foodservice.
• Ready-Made Pasta Sauces (Sughi Pronti) Ready-made pasta sauces including marinara and other traditional Italian tomato-based condiments, sold under the Rega brand for retail and foodservice.
• Preserved Legumes Preserved legumes including borlotti beans, red kidney beans, butter beans, chickpeas, cannellini beans, and lentils sold across the Rega, Strianese, and Zia Rosa brands for retail consumers and foodservice operators.
• Organic (Bio) Tomato and Legume Products Organic certified tomato products and legumes under the Rega Bio and Strianese Biologico lines, addressing health-conscious consumers and specialty food retailers.
• Casa Rega Specials Specialty premium selections and unique preparations offered under the Rega brand as a distinct product line within the company's portfolio.

Quantifiable outcome

• Products approved by Vera Pizza Napoletana association

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Vera Pizza NapoletanacoreStrategic or Co-development PartnerAgriconserve Rega is an approved supplier of tomatoes for the Vera Pizza Napoletana association, which protects and promotes authentic Neapolitan pizza traditions. This partnership validates the company's commitment to traditional Italian tomato products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rummo: Italian premium food brand with pasta and prepared sauce lines that share retail space and target similar consumer occasion (Italian home cooking) as Rega/Zia Rosa pasta sauces.
• De Cecco: Large Italian food group whose tomato-based pasta sauces and canned tomatoes sit in adjacent categories; competes for the same premium Italian-pantry retail and foodservice shelf.
• Princes Group (Italian operations): Multinational ambient food producer with canned tomato and legume ranges sold across Europe. Relevant as an international competitor in the same shelf-stable canned tomato category.

Direct peers

• Conserve Italia / Cirio: Large Italian cooperative/consortium producing canned tomatoes, legumes, and preserved vegetables under brands including Cirio. Directly comparable business model and product range competing in the same retail shelves.
• La Doria: Italian producer of canned tomatoes, legumes, and preserved vegetables sold primarily through private label and own brands. Comparable product portfolio, scale, and dependence on retail/foodservice channels.
• La Valle degli Orti / Le Terre di Campania: Campania-based processed tomato and preserve producer operating in the same DOP/terroir space as Agriconserve Rega, with overlapping customer segments and product format.
• Mutti: Italy's leading branded tomato products company (pelati, passata, polpa). Direct competitor to Rega/Strianese/Zia Rosa in processed tomatoes both domestically and across European export markets.
• Casalasco (Pomì / De Rica): Italian agricultural cooperative producing tomato products under Pomì and De Rica brands. Same cooperative structure, same canned tomato categories, and significant international distribution footprint.

Regional players

• Italpomo (Feger): Italian fresh-cut and processed produce producer with tomato products relevant to foodservice; comparable Italian base and processed fruit/vegetable product focus.

Emerging players

• COOP ITALIA (private-label preserved foods): Large Italian retailer with extensive private-label lines in canned tomatoes, legumes, and sauces—competes with branded players like Rega/Strianese on price and shelf placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agriconserverega
• Instagraminstagram.com/agriconserve_rega/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriconserve Rega