Mahaffey Orthodontics

What Mahaffey Orthodontics does

Mahaffey Orthodontics offers orthodontic evaluation and early orthodontic treatment services. They provide three kinds of braces, which are traditional metal, self-ligating, and ceramic braces. They offers Invisalign platinum plus. It is used for patients of all ages, and aligners are easy to care for with gentle brushing and optional soaking each time you brush and after each meal.

Name

Mahaffey Orthodontics

Legal name

Mahaffey Orthodontics

Website

https://peachtreecitybraces.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mahaffey Orthodontics provides braces, aligners, and invisalign services.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industry

Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Invisalign provider
• Orthodontics for all ages
• Clear aligner therapy

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Direct patient payments for orthodontic treatment including metal braces, clear braces, and clear aligners/Invisalign. Treatment fees vary by complexity. Practice accepts insurance and offers flexible payment plans including interest-free monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mahaffey Orthodontics (operating as Mahaffey Linkous Orthodontics) is a private orthodontic practice in Peachtree City, Georgia that provides orthodontic treatment services including metal braces, clear (ceramic) braces, self-ligating Damon braces, and Invisalign clear aligners. The practice offers treatment for children, teens, and adults, supported by digital scanning (iTero Element), 3D printing, digital treatment planning, same-day braces initiation, and free in-person and virtual consultations.

Product overview

Mahaffey Linkous Orthodontics offers a comprehensive portfolio of orthodontic treatments centered around teeth alignment and smile correction. The core offerings consist of Metal Braces, Clear Braces (ceramic/ceramic alternatives), and Clear Aligners (Invisalign), supplemented by Self-Ligating Braces (Damon Braces) for patients preferring fewer appointments. The practice differentiates through Same-Day Braces for immediate treatment starts, Virtual Consultations and Virtual Visits for remote accessibility, and a Patient Rewards Program for engagement. Treatment is available for all age groups (children, teens, adults) with specialized transfer patient services. Advanced 3D digital scanning and printing technology supports aligner fabrication and treatment planning. The portfolio functions as a unified orthodontic service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional stainless steel braces using metal brackets bonded to teeth and connected by archwires to gradually align teeth over 6 to 24 months. Available for children, teens, and adults seeking orthodontic correction.
• Clear Braces Ceramic or tooth-colored brackets that blend with natural teeth, providing a less noticeable alternative to metal braces while using the same alignment mechanism. Targeted at older teens and adults who want effective treatment with reduced visibility.
• Clear Aligners (Invisalign) Custom-made removable clear plastic trays that gradually straighten teeth without brackets or wires, worn 20-22 hours daily with trays changed every 1-2 weeks. Delivered by a Blue Diamond Invisalign Provider with over 800 cases treated.
• Self-Ligating Braces (Damon Braces) Braces using a built-in clip mechanism instead of elastic ties to hold the archwire, requiring fewer appointments and potentially faster treatment than traditional braces.
• Virtual Consultations Remote orthodontic assessment service where prospective patients submit photos of their teeth for evaluation by Dr. Mahaffey or Dr. Linkous to determine candidacy for treatment before committing to an in-office visit.
• Virtual Visits Remote progress check appointments for current patients to discuss treatment via video or virtual platform without visiting the office. Scheduled via form or phone.

Quantifiable outcome

• Over 800 cases treated with clear aligner system
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: The largest orthodontic-focused DSO in the U.S., operating multi-location orthodontic clinics with braces and Invisalign. Most directly comparable to Mahaffey in core service offering (orthodontics + Invisalign at scale) but with significantly broader geographic footprint and corporate backing.

Emerging players

• Candid: Direct-to-consumer and dentist-channel clear aligner brand. Competes with Mahaffey's Invisalign offering specifically for adult clear aligner cases, particularly price-sensitive or convenience-driven patients.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign system that is a core part of Mahaffey's offering. Functions as a critical supplier and ecosystem partner — provider tier status (Blue Diamond) drives Mahaffey's differentiation and reputation.
• Quip: Consumer oral care brand that has expanded into aligners and orthodontic-adjacent services. Represents the consumer-brand-driven competitive threat to traditional orthodontic practices via DTC distribution models.

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting hundreds of general and specialty dental offices. Comparable as a multi-location dental services operator; represents the DSO scale model Mahaffey could partner with or compete against.
• Pacific Dental Services: Large DSO supporting dental and specialty practices including orthodontics. Comparable in delivering practice support and scale efficiencies that single-location independents like Mahaffey cannot replicate on their own.
• Aspen Dental: National DSO with a growing orthodontic offering across its branded locations. Represents the multi-site, marketing-driven competition that can draw patients away from independent practices like Mahaffey.
• Smile Brands: Multi-brand DSO operating dental and orthodontic service lines across multiple states. Comparable as a large-scale dental services platform with orthodontic service lines.
• Great Expressions Dental Centers: Multi-location dental services group with orthodontic service lines in the Southeast U.S., geographically overlapping Mahaffey's catchment area in the Atlanta region.
• Western Dental: Large DSO offering general dentistry and orthodontics across the U.S. Comparable in providing multi-site orthodontic care at scale with insurance and payment plan infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drmahaffey
• Facebookfacebook.com/peachtreecitybraces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahaffey Orthodontics