Regina Andrew Detroit

What Regina Andrew Detroit does

Regina Andrew Detroit (legally Regina Andrew Design, Inc.) is a privately held, founder-owned designer lighting, furniture, and home decor company founded in 1998 by Carla Regina and James Andrew (Jimi) and headquartered in Riverview, Michigan. The company sells through a direct-to-consumer e-commerce site (reginaandrew.com), physical showrooms, and a Trade Program targeting interior designers. Its catalog spans four core categories — Lighting (chandeliers, pendants, sconces, lamps, outdoor), Furniture (seating, tables, bedroom, consoles, outdoor), Decor (accent, functional, wall, vintage), and Rugs — totaling 2,192+ SKUs at price points from $5 replacement parts to over $10,000 for premium furniture.

The company operates a no-proprietary-software model: products are constructed from materials including glass, steel, wood, leather, stone, and fabrics. The Live From Detroit sub-brand, a sustainable furniture line of 41 SKUs, is manufactured domestically by Detroit artisans using reclaimed materials. Recent named lighting collections (Gable, Giorgio, Sofia, Polly, Echo, Holly, Cameron, Dixon) demonstrate active product cadence. Distribution relies on FedEx, UPS, and freight carriers with white-glove delivery for larger pieces, and the company operates entirely within the United States with no stated international geography.

The business model is hardware sales via three pricing tiers: standard unit retail, a member subscription offering 15% recurring discount, and a Trade Partner subscription with exclusive trade pricing. Revenue is concentrated in DTC consumer purchases plus B2B designer orders; no external investors, parent company, or institutional ownership structure is disclosed. Marketing is conducted through Instagram (@reginaandrewdetroit), email, blog/magazine content, and a Brand Ambassador Program featuring 10 named interior designers.

Name

Regina Andrew Detroit

Legal name

Regina Andrew Design, Inc.

Website

https://reginaandrew.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Regina Andrew Detroit is a privately held designer lighting, furniture, and home decor company (founded 1998) selling 2,192+ SKUs via DTC e-commerce, showrooms, and a Trade Program for interior designers in the United States.

Ownership category

akta.pro rank

Product category

Home Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Designer lighting
• Home furniture
• Home decor
• Interior design
• Area rugs

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Regina Andrew Detroit generates revenue through the direct sale of lighting fixtures, furniture, and home decor products. Products are sold at various price points ranging from $5 for replacement parts to over $10,000 for premium furniture pieces. The company offers trade accounts and membership programs with discounted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Regina Andrew Detroit designs and sells designer lighting, furniture, home decor, and rugs through an e-commerce platform and physical showrooms. The company offers over 2,192 SKUs across categories including chandeliers, lamps, sconces, seating, tables, bedroom furniture, outdoor furniture, accent decor, mirrors, and rugs in multiple styles (modern, mid-century, coastal, traditional). It also operates the Live From Detroit sustainable furniture line and a Trade Program for interior designers.

Product overview

Regina Andrew Detroit is a designer furniture and lighting company operating an e-commerce platform. The core offerings consist of four main product categories: Lighting (lamps, ceiling fixtures, wall sconces, outdoor lighting), Furniture (seating, tables, bedroom, outdoor), Decor (accent decor, functional decor, wall decor), and Rugs. Key sub-brands include Live From Detroit, a sustainable furniture line manufactured in Detroit using reclaimed materials. Named product collections include the Dixon Collection (lighting with opal white glass). Additional services include a Trade Program for designers offering exclusive pricing. The company sells 2,192 products across all categories.

Differentiator

Problem solved

Functional benefit

Brands

• Live From Detroit: A sustainable furniture collection featuring pieces crafted by skilled artisans using reclaimed materials, emphasizing sustainability and craftsmanship.

Products and services

• Lighting Designer lighting including lamps, ceiling fixtures (chandeliers, pendants, flush mounts), wall sconces, and outdoor lighting for residential and design professional customers.
• Furniture Indoor and outdoor furniture including seating (sofas, sectionals, chairs, dining chairs, stools, benches), tables (side tables, desks, coffee tables, dining tables, bar carts), consoles, shelving, bedroom (beds, dressers, nightstands), and outdoor pieces.
• Decor Home accessories including accent decor (sculptural objects, pillows, throws, candlelight), functional decor (bowls, vases, trays, bags), wall decor (mirrors, wall art), and vintage decor.
• Rugs Area rugs in various sizes (5x8 to 10x14) and types including hand-knotted, hand-tufted, handwoven, washable, outdoor, and runner rugs.
• Live From Detroit Sustainable furniture collection crafted by Detroit artisans using reclaimed materials, emphasizing environmental sustainability and domestic manufacturing. Includes 41 products across tables, consoles, and etageres.
• Trade Program Designer trade program offering 15% discount on first order plus exclusive ongoing trade pricing for qualified interior designers and design professionals specifying products for client projects.
• Dixon Collection Lighting collection featuring opal white glass pillars in various configurations including chandeliers, pendants, and wall sconces with brass, bronze, and nickel finishes.
• Replacement Parts Replacement glass, bulbs, shades, pipes, chains, and other parts for Regina Andrew lighting fixtures.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Four HandsminorChannel Partner/ Reseller/ DistributorFour Hands is a furniture brand whose products are sold through Regina Andrew Detroit's e-commerce platform. Products include the Bibianna Dining Table, Jazelle Dining Chair, and various other furniture pieces sold under a brand partnership arrangement.
• Ann SacksminorStrategic or Co-development PartnerCollaboration on bathroom refresh projects combining Ann Sacks tile products with Regina Andrew Detroit lighting fixtures for interior design projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLinr7E3ImNrt4otKdflG9uF5F7X-Lm8uL
• Instagraminstagram.com/reginaandrewdetroit/?hl=en
• Xx.com/ReginaAndrewDet
• Facebookfacebook.com/reginaandrewdetroit
• LinkedInlinkedin.com/company/regina-andrew-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regina Andrew Detroit