MauritsGroen*MGMC

What MauritsGroen*MGMC does

MauritsGroen*MGMC (legal entity: mauritsgroen•mgmc BV, formerly Maurits Groen Milieu & Communicatie BV) is a privately held Dutch sustainability consultancy founded around 1980 by Maurits Groen after his tenure as editor-in-chief of Milieudefensie magazine. Operating from Haarlem (registered office at Wilhelminastraat 18) and Rekken (Havelandweg 8), the firm runs a small core team of 11–50 employees supplemented by long-standing freelance collaborators. Its core service is sustainability advisory to a horizontal mix of clients including large enterprises (e.g., Greenchoice, ABN Amro, Grolsch, BCC, Meewind), national and municipal governments (Rijksoverheid/VROM, Gemeente Amsterdam), research institutions, and NGOs (KIT, WISE).

The company's offering rests on four revenue streams: (1) professional services advisory on sustainability vision, policy, strategy, and communication; (2) an in-house publishing house (MGMC Uitgeverij) producing and selling Dutch-language sustainability books via the webshop.mgmc.nl; (3) Benelux film distribution of climate documentaries (The Age of Stupid, The 11th Hour, Silent Snow, An Inconvenient Truth) with premieres at Amsterdam's Tuschinski theater; and (4) co-founded sustainability ventures (WakaWaka, Greenem, Do The Bright Thing, Kipster) which are separate legal entities. Go-to-market is sales-led, leveraging Maurits Groen's personal 30+ year network and reputation — he ranked #1 in Trouw's Duurzame Top 100 in 2015 and has been a Duurzame Dinsdag jury member since 2016.

There is no proprietary technology platform; the underlying "product" is Maurits Groen's personal brand, network, and convening capability. Revenue is not publicly disclosed. The business is structurally dependent on a single founder-director with no institutional investors, PE backing, or disclosed funding rounds identified in the source material.

Name

MauritsGroen*MGMC

Legal name

mauritsgroen•mgmc BV

Website

https://mgmc.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

MauritsGroen*MGMC is a Dutch sustainability consultancy founded around 1980 by Maurits Groen, providing advisory, publishing, and film distribution services to businesses, governments, research institutions, and NGOs in the Benelux.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

akta.pro secondary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

Keywords

• Sustainability consulting
• Environmental advisory
• Climate communication
• Sustainability strategy
• Green publishing

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory and Consultancy Services: MGMC earns revenue by providing sustainability advisory services to businesses, governments, research institutions, and NGOs. Services include vision and policy formulation, strategy development, and communication support such as reports, brochures, and books.
2. Publishing (Books and Brochures): MGMC operates its own publishing house producing books on sustainability topics. Titles include works by Al Gore, Paul Hawken, Paul Gilding, and others. Books are sold through the MGMC webshop and by email order.
3. Film Distribution: MGMC distributes sustainability documentary films in the Benelux, including organizing premieres and selling DVDs. Films include The Age of Stupid (for which they hold Benelux distribution rights), The 11th Hour, and Silent Snow.
4. Co-founded Sustainability Ventures: MGMC co-initiates new sustainability businesses (WakaWaka, Greenem, Do The Bright Thing, Kipster) which generate revenue through product sales and services in sustainability markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MauritsGroen*MGMC is a Dutch sustainability consultancy that advises businesses, governments, research institutions, and civil society organizations on formulating sustainability vision, policy, and strategy, and on producing communication outputs such as reports, brochures, and books. The firm also operates an in-house publishing house (MGMC Uitgeverij) and holds Benelux distribution rights for climate documentaries, and has co-founded sustainability ventures including WakaWaka, Greenem, Do The Bright Thing, and Kipster.

Product overview

MauritsGroen*MGMC is a sustainability consultancy with over 30 years of experience offering advisory services, publishing, and media production. The core offering consists of consultancy services for sustainability strategy, communication, and stakeholder engagement. MGMC Publishing produces books on sustainability and climate topics. The company also co-founded several sustainable businesses including WakaWaka (solar LED lighting), Greenem (energy comparison), Do The Bright Thing (sustainable shopping), and Kipster (sustainable eggs). Additional offerings include the Milieubende environmental education program and film distribution services for climate documentaries.

Differentiator

Problem solved

Functional benefit

Brands

• WakaWaka: Solar LED lamp producing and distributing company making affordable solar-powered lighting and phone charging for families earning $2/day or less.
• WakaWaka Foundation
• Greenem
• Kipster
• Do The Bright Thing
• MGMC Uitgeverij

Products and services

• MauritsGroen*MGMC Sustainability Consultancy Services Advisory services covering sustainability vision and policy formulation, strategy development, stakeholder engagement, environmental reporting, and communication outputs for businesses, governments, research institutions, and NGOs.
• MGMC Publishing (Uitgeverij) In-house publishing house producing Dutch-language books and brochures on sustainability, climate, and renewable energy topics, including Dutch editions of works by Al Gore, Paul Hawken, Paul Gilding, and Jeremy Leggett. Books are sold via the MGMC webshop and by email order.
• Climate Documentary Film Distribution Acquisition of Benelux distribution rights and organization of cinema premieres and screenings for climate and sustainability documentaries, including An Inconvenient Truth, The 11th Hour, The Age of Stupid, and Silent Snow, plus DVD sales.

Quantifiable outcome

• Brought Al Gore to the Netherlands 4 times (2006, 2008, 2010, 2011) and organized 4 film premieres including three in Amsterdam's Tuschinski theater.
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• WakaWakacoreStrategic or Co-development Partner · 1 January 2011MGMC co-founded WakaWaka, a company producing and distributing solar LED lamps that are affordable for families earning less than $2/day. WakaWAKA also offers phone charging capabilities. MGMC founder Maurits Groen serves as co-founder and board member. The company has distributed hundreds of thousands of lamps globally, and the WakaWaka Foundation was established to provide solar light to those in need.
• GreenemcoreStrategic or Co-development Partner · 1 January 2011MGMC co-founded Greenem, an energy comparison website that shows not only purchase price but also total energy costs of appliances over their lifetime, enabling consumers to make informed energy-efficient purchasing decisions. The site also offers news, newsletters, columns, videos, and an interactive sustainability game.
• Do The Bright ThingcoreStrategic or Co-development Partner · 1 January 2011MGMC co-founded Do The Bright Thing (www.dothebrightthing.nl), a sustainable shopping portal allowing consumers to offset the carbon footprint of their online purchases by channeling renewable energy contributions, at no extra cost to the consumer.
• KipsterminorStrategic or Co-development PartnerMGMC is a co-founder of Kipster, a sustainable egg production business. Further details about Kipster's operations are not specified in the source material.
• Lemnis LightingminorStrategic or Co-development PartnerPartnership formed during Copenhagen climate summit between Lemnis Lighting and MGMC to propose a large-scale LED introduction program to the South African government to offset carbon emissions of the 2010 FIFA World Cup. The project was selected by the South African government, UNEP, Eskom, and the FIFA Organizing Committee as a key carbon offset contributor for the World Cup.
• EnergetikaminorOthersMaurits Groen serves as CCO (Chief Communications Officer) of Energetika (since 2016). Nature of partnership reflects a leadership/advisory role rather than a commercial partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anthesis Group: Global sustainability consultancy offering strategy, ESG advisory, and communications services to corporates. Directly comparable offering though operating at significantly larger scale than MGMC.
• EcoAct: International sustainability consultancy providing carbon accounting, climate strategy, and advisory services to corporates. Comparable in service mix and client base to MGMC's advisory offering, though larger and more internationally distributed.
• Metabolic: Dutch sustainability consultancy advising businesses, governments, and NGOs on circular economy, climate, and environmental strategy. Comparable in size, geography (Netherlands), and focus on translating sustainability into operational strategy and communications.
• South Pole Group: Global climate solutions provider offering consulting, carbon strategy, and advisory services. Comparable as a mission-driven sustainability advisory with strong brand recognition and a similar focus on corporate climate and ESG work.
• TheRockGroup: Dutch communications and CSR advisory agency focused on sustainability storytelling, stakeholder engagement, and brand purpose. Closely comparable to MGMC's communications-heavy advisory and campaign/event-based engagement model.
• Climate Neutral Group: Dutch-headquartered climate consultancy helping organisations measure, reduce, and offset emissions. Comparable as a Benelux-rooted boutique sustainability advisory serving similar corporate and government clients.

Broad incumbents

• Arcadis: Amsterdam-headquartered global design and consultancy firm with a strong sustainability and climate advisory practice. Comparable as a Dutch-rooted sustainability advisory but operates at vastly greater scale with broader service portfolio.
• ERM (Environmental Resources Management): Largest pure-play global environmental, sustainability, and ESG consultancy. Overlaps with MGMC's advisory offering to corporates and governments on sustainability strategy and reporting, but at materially larger scale.
• KPMG Sustainability Services: Big Four advisory practice covering ESG strategy, climate risk, and sustainability reporting for Dutch and multinational clients. Comparable function for MGMC's corporate advisory work but embedded within a much larger professional services firm.

Others

• WakaWaka: Solar LED lamp company co-founded by MGMC's founder Maurits Groen. Not a competitive peer but a portfolio venture that illustrates MGMC's venture-incubation activities and serves as a useful reference for understanding the parent company's reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mauritsgroen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MauritsGroen*MGMC