Rainbow House

What Rainbow House does

Rainbow House (卡里善之樹, legal entity RAINBOW TREE CREATIVE CO., LTD., tax ID 56922034) is a Taiwan-based private e-commerce and specialty retail company founded in 2016 and headquartered in Changhua County. The company sells umbrellas and rain gear directly to consumers through its online storefront at rainbowhouse.tw, supplemented by a physical exhibition hall in Changhua County that also hosts in-person DIY umbrella painting sessions. Operations are exclusively domestic, with free shipping offered for orders above NT$1,000 and an NT$50 new-member signup incentive.

The product portfolio spans three core umbrella categories — folding (NT$590-NT$890), automatic (NT$850-NT$1,190), and straight/stick umbrellas (NT$430-NT$1,200) — with technical specifications built around Taiwan Fuma umbrella fabric featuring UPF50+ UV-blocking black glue coating, fiberglass or carbon fiber windproof ribs, ultra-lightweight carbon fiber construction (as low as 128-140g for folding models), and a proprietary safety no-snap-back mechanism on automatic models. The catalog includes co-branded collaborations with the character brand Majimeow (麻吉貓), illustrator Weiguang Fenzi (微光分子), cultural heritage partner Fan-shaped Railway Depot (扇型車庫), and charity partner Liangxian Tang FEELING HOME (良顯堂). A separate 'Choice' (嚴選好物) section curates third-party brands including Bonita (葆倪) raincoats, Cerfbell (瑟夫貝爾) accessories, and ZILA (采樂製襪) socks.

Rainbow House operates a direct-to-consumer go-to-market with no intermediary distributors. Revenue is generated through three streams: (1) one-time retail sales of umbrellas and rain accessories, (2) DIY umbrella painting experiences priced at NT$400-NT$450 per participant, and (3) licensed/collaborative product sales. The company markets through LINE Official Account (@tlf0508f), Facebook Messenger, organic SEO, the e-commerce platform's content features, and in-person exhibition/DIY sessions. There are no disclosed funding rounds, no public listing, no parent company, and no AI/ML capabilities evidenced in the operational stack.

Name

Rainbow House

Legal name

卡里善之樹有限公司 RAINBOW TREE CREATIVE CO., LTD.

Website

https://rainbowhouse.cc

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Rainbow House (卡里善之樹) is a Taiwan-based direct-to-consumer online and physical retailer founded in 2016, selling umbrellas and rain gear to individual consumers and families. The company offers Taiwan Fuma fabric umbrellas across price tiers, DIY umbrella painting experiences, and co-branded character and illustrator collaborations.

Ownership category

akta.pro rank

Product category

Umbrella and Rain Gear Retail

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

Keywords

• Umbrella retail
• Rain gear
• UV protection umbrellas
• Windproof umbrellas
• DIY umbrella painting

Headquarters

HQ city

Changhua

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Umbrella and Rain Gear Retail: Direct product sales through e-commerce platform and physical store, including automatic umbrellas, folding umbrellas, straight umbrellas, raincoats, and accessories. Revenue is generated through one-time product transactions.
2. DIY Experience Services: Umbrella painting DIY experience sessions offered at NT$450 per person, including umbrella, painting tools, instruction, certificate, and bottled water. Children under 12 require parent accompaniment.
3. Licensed/Collaborative Products: Sales of licensed co-branded umbrella products featuring character designs (e.g., 麻吉貓, 微光分子) and collaborative partnerships with artists and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rainbow House designs, manufactures, and retails a range of umbrellas and rain gear—including folding, automatic, and straight/stick umbrellas, raincoats, and accessories—through its own Taiwan e-commerce storefront and a physical exhibition hall in Changhua County. The company also operates an in-person DIY umbrella painting experience priced at NT$450 per person, bundling the umbrella, painting materials, instruction, and a certificate.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Umbrellas Safety automatic umbrellas priced NT$850–NT$1,190 with 21–27 inch canopies, featuring windproof fiberglass or carbon fiber ribs, UV-blocking coating, and an anti-snap-back mechanism to reduce injury risk during opening and closing. Targeted at individual and family buyers in Taiwan seeking durable, weather-resistant umbrellas.
• Folding Umbrellas Folding umbrellas priced NT$590–NT$890, including carbon fiber ultra-lightweight models weighing 128–255 g with 20–23 inch canopies, UV protection, and water-repellent fabric. Targeted at commuters and travelers in Taiwan who prioritize portability.
• Straight / Stick Umbrellas Straight (stick) umbrellas priced NT$430 for children's models up to NT$1,200 for premium dual-color walking cane models. Targeted at buyers in Taiwan seeking traditional, durable umbrellas and parents purchasing for children.
• Multi-functional Umbrella Bags Multi-functional umbrella bags sold as umbrella carrying accessories alongside umbrella products on the Rainbow House online store. Targeted at umbrella buyers in Taiwan who want a portable storage solution.
• Bonita (葆倪) Brand Umbrellas and Rainwear Curated Bonita-brand umbrellas (NT$790–NT$850) with UPF50+ rating and carbon fiber frames, alongside Bonita lightweight raincoats and double-layer raincoats, sold through Rainbow House's 'Choice' curated section. Targeted at Taiwan consumers seeking Japanese-style lightweight rain gear.
• Cerfbell (瑟夫貝爾) Curated Products Cerfbell-brand curated products sold through the Rainbow House 'Choice' (嚴選好物) section, expanding the product range beyond self-designed umbrellas. Targeted at Taiwan consumers seeking curated specialty accessories.
• ZILA (采樂製襪) Socks and Hosiery ZILA-brand socks and hosiery sold through Rainbow House's 'Choice' section as complementary rain accessories. Targeted at Taiwan consumers purchasing alongside umbrellas and raincoats.
• DIY Umbrella Painting Experience In-person DIY umbrella painting workshop at the Rainbow House exhibition hall in Changhua County, priced NT$450 per person and NT$400 for a DIY kit, including the umbrella, painting tools, instruction, certificate, and bottled water; children under 12 require parent accompaniment. Targeted at families and individuals in Taiwan seeking hands-on creative activities and personalized keepsake umbrellas.
• Licensed Character Collaboration Umbrellas Co-branded umbrellas featuring licensed character designs from Majimeow (麻吉貓) — including 北歐森林茶會, 向日葵日和, 向日葵之旅, 昭和祭典, 微光午茶花語 — and illustrator Weiguang Fenzi (微光分子) hand-drawn designs such as 鯨的雲朵飛行 and 飛向宇宙. Sold through the Rainbow House online store to Taiwan consumers and character-brand fans.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• 台灣福懋 (Taiwan Fuma)coreTechnology or IntegrationCore materials supplier providing umbrella fabric with UV protection, water repellency, and quality certification. Taiwan Fuma fabric is featured across all Rainbow House umbrella products as a key quality differentiator.
• 麻吉貓 (Majimeow)coreStrategic or Co-development PartnerLicensed character brand collaboration featuring 麻吉貓 character designs on umbrellas. Multiple co-branded products available including 北歐森林茶會, 向日葵日和, 向日葵之旅, 昭和祭典, 微光午茶花語, 昭和祭典 models.
• 微光分子 (Weiguang Fenzi)coreStrategic or Co-development PartnerIllustrator collaboration featuring hand-drawn style artwork on umbrella products. Collaborations include 鯨的雲朵飛行, 卡里善之樹 automatic umbrella designs.
• Bonita 葆倪secondaryChannel Partner/ Reseller/ DistributorJapanese-inspired brand offering ultra-lightweight rain gear products including 星空羊, 花邊, 甜點情書, 涼夏飲, 草莓妹 umbrella and raincoat designs. Rainbow House serves as authorized retailer.
• 扇型車庫 (Fan-shaped Railway Depot)minorStrategic or Co-development PartnerCultural heritage collaboration celebrating the 100th anniversary of the Changhua Fan-shaped Railway Depot (established 1922). Commemorative umbrella design featuring train illustrations.
• 良顯堂 FEELING HOMEminorStrategic or Co-development PartnerCharitable/public welfare collaboration umbrella design featuring FEELING HOME branding. 23-inch large canopy, carbon fiber ultra-lightweight 205g, with small carrying bag.
• Cerfbell 瑟夫貝爾secondaryChannel Partner/ Reseller/ DistributorAdditional curated brand offering in the 'Choice' (嚴選好物) section alongside Bonita products.
• ZILA 采樂製襪secondaryChannel Partner/ Reseller/ DistributorSocks and hosiery brand available through Rainbow House 'Choice' section, expanding product range beyond umbrellas to complementary rain accessories.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Knirps: German premium folding umbrella brand known for compact, lightweight engineering. Closely comparable to Rainbow House's ultra-lightweight carbon fiber folding umbrella positioning (128g-140g range) and engineering-led premium product strategy.
• Fulton Umbrellas: UK-based umbrella manufacturer and retailer (holder of a Royal Warrant) offering a broad range of premium umbrellas across folding, automatic, and fashion lines. Comparable to Rainbow House in product breadth across umbrella categories and multi-tier pricing strategy.
• ShedRain: US-based umbrella manufacturer with portfolio spanning mass-market, licensed (Disney, MLB), and private-label umbrellas. Comparable to Rainbow House in licensed character collaboration strategy and DTC distribution, though operating at much larger scale.
• Totes Isotoner: Large US umbrella and weather accessories brand offering a wide umbrella range plus raincoats, ponchos, and weather gear. Comparable to Rainbow House in DTC umbrella retail plus rain gear extension, though at substantially larger scale and broader mass-market positioning.
• Senz Umbrellas: Dutch premium umbrella brand recognized for aerodynamic, asymmetric canopy design and windproof engineering. Comparable to Rainbow House in its emphasis on proprietary structural technology, wind resistance, and premium pricing over commodity alternatives.
• Blunt Umbrellas: Premium New Zealand-based umbrella brand known for engineered, windproof umbrellas with patented radial tensioning system. Direct peer in premium positioning, design-forward engineering, and patented safety/durability features analogous to Rainbow House's anti-snap-back and carbon fiber construction.

Emerging players

• Weatherman (Travel Smith / Wilson): DTC umbrella brand emphasizing durability and engineering (similar anti-inversion and windproof framing claims). Direct comparable in DTC-first distribution and technology-led premium positioning versus commodity umbrellas.
• Lewis N. Clark: US travel accessories brand offering compact umbrellas alongside travel goods. Comparable to Rainbow House in product positioning around portable, lightweight umbrellas for everyday carry, though embedded in a broader travel accessories assortment.

Regional players

• Bonita (葆倪): Taiwanese rain gear brand (Carrefour partner) offering lightweight umbrellas and raincoats. Comparable as a regional Taiwan-based rain gear brand that Rainbow House distributes through its 'Choice' section, illustrating adjacent competition in the Taiwan rain gear market.
• 傘牌傘業 (San Tai Umbrella): Established Taiwanese umbrella manufacturer with heritage brand status. Direct regional competitor to Rainbow House in the Taiwan umbrella market, though with more traditional positioning versus Rainbow House's premium technology focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookmessenger.com/t/rbhouse.tw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow House