Form and Flow
Form and Flow is a Denver-based building performance design consulting firm founded in 2020 by Tom Hootman. It serves architects, engineers, contractors, and building owners seeking healthy, resilient, zero energy buildings via master service agreements and project-based engagements.
- Company typePrivate
- Founded2020
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Form and Flow does
Form and Flow is a Denver, Colorado-based building performance design consulting firm founded in 2020 by architect, engineer, designer, and author Tom Hootman. The company provides consulting services to architects, engineers, contractors, and building owners focused on achieving healthy, resilient, climate-responsive, zero energy buildings and regenerative outcomes with positive social, environmental, and economic impacts. Its practice integrates creativity, building science and analysis, integration, and story crafting under a proprietary Positive Design Framework of five regenerative design genres.
The firm offers two service engagement models: (1) an on-call Master Service Agreement designed to accelerate building performance across a design practice on an ongoing basis, and (2) a customizable Project-Based Service for individual building projects with defined high performance goals. Core technical competencies span architecture, MEP engineering, energy modeling, and building science, with a track record of over 15 net zero energy projects and LEED and WELL certified buildings across the founder's career. The Positive Design Framework serves as the firm's structured approach to guiding projects toward regenerative architecture.
Form and Flow operates as a privately held LLC with 1-10 employees, no disclosed external funding, and a single headquarters location in Denver. Distribution is direct-to-client with no disclosed partnerships, channel relationships, or institutional customers. GTM motion is sales-led and founder-driven, with the company website serving as the primary digital presence and a single direct email contact point for business development inquiries.
Form and Flow firmographics
Firmographics- Name
- Form and Flow
- Legal name
- Form & Flow LLC
- Website
- https://formflow.design
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Form and Flow is a Denver-based building performance design consulting firm founded in 2020 by Tom Hootman. It serves architects, engineers, contractors, and building owners seeking healthy, resilient, zero energy buildings via master service agreements and project-based engagements.
- Ownership category
- akta.pro rank
Where Form and Flow is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Form and Flow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Master Service Agreement: On-call consulting engagement focused on accelerating building performance across a design practice. This is a recurring service model providing ongoing support.
- Project-Based Consulting: Customizable consulting service focused on meeting individual building project's high performance goals. Billed per project engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Form and Flow product offering
Product offeringCore offering
Form & Flow provides building performance design consulting for next-generation architecture, working with architects, engineers, contractors, and building owners to achieve healthy, resilient, climate-responsive, zero energy buildings and regenerative outcomes. The firm offers two engagement models: an on-call master service agreement for accelerating building performance across a design practice, and a customizable project-based service for individual building projects.
Product overview
Form & Flow offers a single unified consulting service focused on building performance design consulting for next-generation architecture. The company provides two complementary engagement models: (1) an on-call Master Service Agreement for accelerating building performance across a design practice, and (2) a customizable Project-Based Service for meeting individual building high performance goals. Both services are grounded in the core practice of healthy, resilient, zero energy building design and leverage four key competencies: creativity, building science & analysis, integration, and story crafting.
Differentiator
Problem solved
Functional benefit
Products and services
- Master Service Agreement An on-call consulting engagement focused on accelerating building performance across a design practice, providing recurring support to architectural and engineering firms. Targeted at practices seeking ongoing integrated building performance expertise.
- Project-Based Consulting A customizable consulting service focused on meeting an individual building project's high performance goals, billed per project engagement. Targeted at architects, engineers, contractors, and building owners working on individual zero energy or high performance building projects.
Companies that use Form and Flow
Customer profileSegments4 records
Ideal customer profiles4 records
Form and Flow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Form and Flow partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Form and Flow competitors and assessment
Company assessmentBroad incumbents
- Buro Happold: Global engineering consultancy with an established sustainability and building performance practice; broad incumbent that offers overlapping capabilities as part of a much wider portfolio of services.
- Arup: Major global engineering and design consultancy with deep expertise in sustainable buildings and net zero design; broad incumbent with overlapping building performance consulting capabilities within a much larger service portfolio.
- Payette: Architecture firm with a strong sustainability and high-performance design portfolio serving complex institutional clients; broader incumbent comparable to Form & Flow on building type, client profile, and sustainability focus, though at significantly greater scale.
- Perkins&Will: Major global architecture firm with a dedicated sustainability and high-performance practice; broad incumbent that competes for overlapping sustainability-mandated projects at far greater scale than Form & Flow.
- ZGF Architects: Large architecture firm with a leading sustainability practice including net zero and high-performance design expertise; broad incumbent serving overlapping client types at meaningfully greater scale.
Direct peers
- PAE Engineers: MEP and sustainability engineering consultancy with deep expertise in high-performance and net zero building design; comparable to Form & Flow in joint focus on integrated building performance and energy-conscious consulting.
- BranchPattern: Architecture and engineering firm specializing in regenerative, healthy, and high-performance buildings; closely comparable to Form & Flow in boutique firm size and regenerative design specialization.
- Integral Group: Building performance engineering consultancy delivering zero carbon, resilient, and high-performance buildings; comparable to Form & Flow in their shared integrated building performance focus and consulting-led delivery model.
- Atelier Ten: Sustainable design and engineering consultancy focused on high-performance and net zero energy buildings; directly comparable to Form & Flow in niche specialization and integration of building science with architectural design.
Others
- New Buildings Institute: Nonprofit consultancy focused on improving building performance and advancing zero carbon buildings; thematically adjacent to Form & Flow in their shared focus on building performance and net zero design, but operates as a mission-driven nonprofit rather than a commercial consultancy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Form and Flow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Form and Flow leadership team
Management profileNumber of profiles
Profiles1 record
Form and Flow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Form and Flow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Form and Flow
What does Form and Flow do?
Form & Flow provides building performance design consulting for next-generation architecture, working with architects, engineers, contractors, and building owners to achieve healthy, resilient, climate-responsive, zero energy buildings and regenerative outcomes. The firm offers two engagement models: an on-call master service agreement for accelerating building performance across a design practice, and a customizable project-based service for individual building projects.
Is Form and Flow a public or private company?
Form and Flow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Form and Flow founded?
Form and Flow was founded in 2020. It employs 1 to 10 people.
Where is Form and Flow based?
Form and Flow is headquartered in Denver, United States, in the North America region.
How does Form and Flow make money?
Two revenue lines are on record. Master Service Agreement is the primary driver. The others are project-Based Consulting.
Who are Form and Flow's main competitors?
Broad incumbents on record are Buro Happold, Arup, Payette, Perkins&Will and ZGF Architects. Direct peers are PAE Engineers, BranchPattern, Integral Group and Atelier Ten. New Buildings Institute is listed as an others.
Does Form and Flow have an API?
No public API is recorded for Form and Flow.