ADITUS

What ADITUS does

ADITUS GmbH is a German event technology company headquartered in Hannover, founded in 1998, that provides an integrated platform for ticketing, visitor registration, access control, badge printing, and exhibitor management across the full event lifecycle. The company's portfolio spans online products (Ticketshop, Exhibitor Portal), on-site hardware and software systems (Speedy and QUICODE scanners, Self-Badging Terminals and Gates, Mobile Supervisor handheld scanners, Ticketkasse, Kiosk systems, sustainable lanyards), and backend infrastructure (Organizer Portal, web analytics, live dashboards, FKM-compliant reporting, and an API/integration framework including the ADIP Data Integration Platform). Proprietary technologies include Speedy and QUICODE high-throughput QR scanning, alongside a patent-protected sustainable lanyard made from recycled PET.

The company serves enterprise customers primarily in the trade show and exhibition industry, including Messe Frankfurt, Messe München, NürnbergMesse, RX (Reed Exhibitions), Messe Essen, and Dubai World Trade Centre, with adjacent customers in cultural venues such as Elbphilharmonie. ADITUS generates revenue through a combination of multi-year software subscriptions, professional services (implementation, configuration, on-site support), hardware sales (scanners, badge printers, gates), and per-transaction fees tied to ticket volume. Pricing is quote-based and tailored to each enterprise deployment, with no publicly listed standard tiers. Distribution is exclusively via direct enterprise field sales, supported by presence at major European event industry conferences and a content marketing program targeting event organizers, venue operators, and exhibition management companies.

The company remains founder-owned under Managing Directors Marc Luzoff and Sebastian Grein, with no external investment disclosed. In July 2025 ADITUS acquired Info Salons Middle East to establish a MENA regional headquarters in Dubai, followed by a rebranding of that entity to ADITUS in January 2026. ADITUS holds GDPR compliance certification across all products and has received industry recognition including the iF DESIGN AWARD 2025 for sustainable lanyard innovation and a BVT workplace award in 2024. The firm operates from approximately 51-100 employees per firmographic records (with sources citing a larger post-acquisition workforce), serving markets across DACH, Western Europe, and the MENA region.

Name

ADITUS

Legal name

ADITUS GmbH

Website

https://aditus.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

ADITUS GmbH is a German event technology provider offering integrated ticketing, registration, access control, and exhibitor management software plus hardware for trade shows, exhibitions, and cultural venues across Europe and the MENA region.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Event management software
• Ticketing solutions
• Access control systems
• Trade fair technology
• Visitor registration platform

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Software Subscriptions: Annual or multi-year subscription fees for access to the ADITUS event management platform, including ticketing, registration, and access control modules
2. Professional Services: Implementation, configuration, consulting, and on-site support services for enterprise deployments
3. Hardware Sales: Sale of scanning equipment, access control hardware, badge printers, and related event technology hardware
4. Transaction Fees: Per-ticket or per-transaction fees based on ticket volume and event size

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ADITUS provides an integrated event technology platform covering the full event lifecycle, including online ticketing, visitor registration, exhibitor management, on-site access control hardware (scanners, gates, kiosks), badge printing, and backend analytics/reporting. The platform combines cloud-based software with proprietary hardware (Speedy scanner, QUICODE encoding, Self-Badging Gates, Mobile Supervisor) and is sold to trade show operators, event organizers, and venue operators across Europe and the MENA region.

Product overview

ADITUS offers a comprehensive event technology platform with integrated solutions for visitor registration, ticketing, and access control across the entire event lifecycle. The portfolio consists of four main product categories: (1) Online products including the Ticketshop for online ticket sales and registration, and the Exhibitor Portal for exhibitor management with marketing and reporting features; (2) On-site hardware and systems including Speedy and QUICODE ticket scanning solutions, Self-Badging Gates and Terminals for automated badge printing, Mobile Supervisor handheld scanners, Ticketkasse box office, Kiosk systems, and sustainable badge/lanyard accessories; (3) Backend infrastructure including Organizer Portal for event configuration, web analytics, live dashboards, reporting with FKM compliance, and API integrations including Identity Provider, Standard APIs, Webhooks, and ADIP Data Integration Platform; (4) Professional services encompassing on-site support, remote support, customer success management, and event consulting. The platform supports diverse event formats including trade shows, congresses, virtual/hybrid events, large-scale events, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketshop Comprehensive online ticket sales platform with customizable features, designs, and APIs for payment processing, registration, accreditation, vouchers, discount codes, and social media integrations. Used by event organizers to sell tickets and manage attendee registration.
• Ausstellerportal (Exhibitor Portal) Online portal for exhibitors to independently manage visitors and staff, featuring live dashboards, reporting, and integrated event marketing options. Used by exhibitors participating in trade shows.
• Speedy Fast ticket scanning solution for on-site event access control, enabling rapid entry processing. Proprietary QR code scanning technology for fast and reliable event access control.
• QUICODE QR code-based ticket scanning technology for event entry verification. Advanced QR code encoding and scanning system for event ticketing and access management.
• Self-Badging Gate Automated entry gate with integrated badge printing and turnstile for controlled event access with on-demand badge production. Used at event venues for streamlined attendee entry.
• Self-Badging Terminal Self-service badge printing terminal without turnstile for automated attendee badge production at event entry. Used at events where badge issuance is required without physical gate control.
• Mobile Supervisor Wireless handheld scanner for mobile access control supervision, supporting on-site event operations. Deployed at major venues including Messe Frankfurt for entry management.
• Ticketkasse (Ticket Office) On-site ticket sales point solution for handling walk-up ticket purchases and box office operations. Used by event organizers for cash and on-the-day ticket sales.
• Kiosk-System Self-service kiosk system for on-site registration, accreditation, and ticket fulfillment. Used by event attendees for self-service check-in and badge issuance.
• Clearing vor Ort (On-site Clearing) On-site settlement and clearing services for financial reconciliation during events. Used by event organizers for real-time financial reconciliation.
• Nachhaltige Lanyards (Sustainable Lanyards) Patent-protected sustainable lanyards made from recycled PET materials, metal-free and fully recyclable. Awarded iF DESIGN AWARD 2025 for eco-friendly badge holder innovation.
• Web Analytics Web tracking and analytics module for monitoring visitor behavior and website engagement. Used by event organizers to track pre-event visitor activity.
• Live-Dashboards Real-time event monitoring dashboards providing live insights into visitor statistics and event operations. Used by event organizers for on-site decision-making.
• Reporting
• API & Integrations Platform (Identity Provider, Standard-APIs, Webhooks, ADIP) Comprehensive API infrastructure including Identity Provider integration, Standard APIs, Webhooks (Reverse API), and Data Integration Platform (ADIP) for connecting ADITUS with external systems. Used by developers and IT teams for integration with CRM, payment, and event management systems.
• Veranstalterportal (Organizer Portal) Backend organizer portal for event configuration, clearing management, and event marketing features, providing comprehensive event setup and analytics capabilities. Used by event organizers as the central management interface.
• Event Support Services Comprehensive service offerings including on-site support, remote support, customer success management, and event consulting. Used by enterprise customers for implementation and event-day operations.
• Wallet Passes Digital wallet integration for mobile ticket storage and access via smartphone wallets. Used by event attendees to store tickets digitally.
• Badge-Druck (Badge Printing) Badge printing solutions for event attendee identification, supporting automated on-demand production. Used at events for on-site credential issuance.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Info Salons Middle EastcoreStrategic or Co-development Partner · 1 January 2024Acquired and rebranded Info Salons Middle East to ADITUS, establishing the company's presence in the MENA (Middle East and North Africa) region. This strategic acquisition expanded ADITUS's geographic footprint and provided access to Middle Eastern event markets. The former Info Salons operations now operate under the ADITUS brand in Dubai and surrounding markets.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aditusgmbh
• LinkedInlinkedin.com/company/aditusgmbh
• Instagraminstagram.com/aditusgmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADITUS