What Forestia does

Forestia operates a 44-hectare integrated nature park in Theux, Belgium, at the foot of the Belgian High Fens. The site combines a wildlife park housing approximately 300 animals across 30 northern European species in semi-free habitats with an adventure park offering 12 treetop trails and 3 giant zip lines equipped with continuous belay safety systems. The operating entity is FENRIS SA, a Belgian société anonyme that privatized the park in March 2002 and rebranded it from La Reid Wildlife Park to Forestia in 2007. Forestia holds official Zoological Park approval from the Belgian Ministry of Health's Animal Welfare Department, granted in 2004 after significant infrastructure investments to comply with EU animal captivity rules.

Name

Forestia

Legal name

FENRIS SA

Website

https://forestia.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Forestia is a Belgian integrated nature park in Theux combining a wildlife park with 300 northern European animals, 12 treetop adventure trails, an on-site restaurant and shop, and 11 lodging units, serving families, schools, corporate groups, and nature tourists primarily in Belgium and Wallonia.

Ownership category

akta.pro rank

Product category

Wildlife and Adventure Park Services

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Birding & Wildlife Observation Lodges (THAGAIAK)

Keywords

• Wildlife park
• Adventure park
• Treetop trails
• Nature park
• Animal observation

Headquarters

HQ city

Theux

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Wildlife Park Admissions: Entry fees for the wildlife park with tiered pricing by age (children under 3 free, children 3-7: €17, children 8-11: €19, 12+/students: €21, adults: €23)
2. Adventure Park Tickets: Adventure park admission including free wildlife park access; priced by age group (children 4-7: €23.80, children 8-11: €27, teens/adults/seniors from €32.90-€35.50)
3. Forest'Pass Annual Subscriptions: Annual pass valid for one year from purchase date, priced from €34-€46 depending on age; pays for itself in two visits and includes unlimited wildlife park access, playground, Forest'bar lunch access, and Forest'shop access
4. Wood Hotel & Lodges Accommodation: Overnight stays in 5 immersive lodges within wildlife enclosures (€) and 6 hotel rooms 2 minutes from the park (€€); includes half-board options with dinner at Forest'bar and breakfast
5. Forest'bar Restaurant: Restaurant-bar with table service, varied seasonal menus, local beers and wines; open to park visitors during day and to all in evening; hosts events and private parties
6. Forest'shop Retail: Retail shop selling nature-themed gifts, toys, apparel, and Forestia-branded products; brands include Jellycat, Rice, Londji, Schleich, and By Forestia
7. Group Bookings & Events: Corporate events, team building, school trips, birthdays, hen/stag parties with customized packages including park access, meals, and activities
8. Escape Game Activity: Treasure hunt escape game in wildlife park, priced at €20 per group (max 6 people) plus park entry, available for ages 8-11 and 12+
9. Children's Stages & Day Keeper Experiences: Nature & Adventure camps (3 days, €180) and Mini Keeper days (1 day, €95) for children born 2014-2019, including animal care activities and adventure park access

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Forestia operates a 44-hectare wildlife and adventure park in the Belgian Ardennes (Theux, Belgium) housing approximately 300 animals across 30 northern European species, alongside a treetop adventure park with 12 trails and 3 giant zip wires. The complex is supported by on-site hospitality (Wood Hotel with 6 rooms and 5 themed lodges within animal enclosures), a restaurant-bar (Forest'bar), a nature-themed retail shop (Forest'shop), an annual subscription pass (Forest'Pass), and educational activities such as Bear/Wolf Talks and children's nature camps.

Product overview

Forestia is a Belgian nature park complex offering a unified portfolio of wildlife observation, adventure activities, dining, retail, and accommodation experiences. The core offerings consist of the Wildlife Park (Parc Animalier) housing 300 animals across 30 species, and the Adventure Park (Parc Aventure) featuring 12 treetop trails and 3 giant zip wires. Supporting attractions include the Forest'bar restaurant, Forest'shop gift store, and educational activities like Bear Talk, Wolf Talk, and Escape Game. The company operates two accommodation options: the Wood Hotel (6 rooms, 2 minutes from park) and 5 themed Lodges scattered within wildlife enclosures, both offering half-board packages. The Forest'Pass annual subscription provides unlimited wildlife park access with discounted adventure park entry. Additional offerings include Nature & Adventure Stages (camps) for children and gift vouchers for all admission types.

Differentiator

Problem solved

Functional benefit

Brands

• Forest'bar: Restaurant-bar located in the heart of Forestia, featuring seasonal cuisine, panoramic terrace overlooking the playground, and varied menus for lunch and dinner.
• Forest'shop
• Wood Hotel
• Wood Lodges
• Forestia Adventure Park
• Forestia Wildlife Park
• Forest'pass

Products and services

• Wildlife Park (Parc Animalier) 44-hectare park in the Belgian Ardennes housing approximately 300 animals across 30 northern European species in semi-free habitats, designed for wildlife observation and education with a focus on animal welfare.
• Adventure Park (Parc Aventure) Treetop adventure park with 12 trails and 3 giant zip wires using continuous belay safety lines, for visitors aged 4 and above; ticket includes free admission to the wildlife park.
• Forest'Pass Annual Subscription Annual pass valid for one year from purchase providing unlimited wildlife park access, discounts on the adventure park, Forest'bar lunch access, and Forest'shop access; priced from €34-€46 depending on age and pays for itself in two visits.
• Wood Hotel Six-room themed hotel located 2 minutes from the park, featuring animal-themed rooms (Bernie, Céline, Charlotte, Ginger, Nils, Gaston), terrace, garden, buffet breakfast, and optional half-board packages with dinner at Forest'bar.
• Wood Lodges Five themed lodges (Barry, Harry, Mathilde, Scott, Simone) scattered throughout wildlife park enclosures, offering immersive overnight stays with views of wolves, bears, deer, and other animals, plus half-board packages and 2-day wildlife park access.
• Forest'bar Restaurant Restaurant-bar with table service and panoramic terrace overlooking the playground, offering seasonal menus with local beers and wines; open to park visitors during the day and to the general public in the evenings, also hosting private events and parties.
• Forest'shop On-site gift shop selling nature-themed merchandise including jewellery, water bottles, soft toys, lunch boxes, backpacks, beers, and textiles, featuring brands like Jellycat, Rice, WWF, Londji, Schleich, and exclusive 'By Forestia' branded items.
• Escape Game Treasure hunt activity in the wildlife park where participants use a provided plan and accessory bag to solve puzzles and find a treasure chest code; priced at €20 per group of up to 6 people plus park entry.
• Nature & Adventure Stages (Children's Camps) Children's nature day camps including a 1-day Mini Keeper experience (€95) for ages 7-12 with animal feeding, enclosure preparation, and nature crafts, and a 3-day Nature & Adventure Camp (€180) with wildlife park visits, adventure park sessions, games, crafts, and ice cream.
• Gift Vouchers Digital and physical gift vouchers available for wildlife park visits, adventure park (including wildlife park), and annual Forest'Pass subscriptions; valid for one year from purchase date.
• Bear Talk & Wolf Talk Educational Presentations Educational animal presentation programs offered to wildlife park visitors covering the park's resident bears and wolves, included as part of the wildlife park experience.
• Group Bookings, Events & Corporate Packages Customizable packages for corporate events, team building, school trips (minimum 15 paying students), birthdays, and hen/stag parties, combining park access, meals at Forest'bar, and adventure or educational activities.

Quantifiable outcome

• Forest'Pass pays for itself in just two visits
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CREAVES Le Martinet (ASBL Le Martinet)coreStrategic or Co-development Partner · 1 January 2011CREAVES Le Martinet is a wildlife rehabilitation center hosted at Forestia since 2011, providing care to injured or orphaned wild animals. Forestia has hosted them free of charge for 15 years and supports their mission. They are currently working together on a major project to build a reference wildlife care center, with Forestia providing land and support.
• VetAqualia srlminorStrategic or Co-development PartnerVeterinary partner providing animal health services to CREAVES Le Martinet wildlife rehabilitation center.
• Ardennes EtapeminorGTM or Marketing PartnerTourism partner promoting Forestia as a destination on the Ardennes Etape platform.
• Attractions & TourismeminorGTM or Marketing PartnerRegional tourism partner promoting Forestia attractions.
• Les Auberges de Jeunesse (Youth Hostels)minorGTM or Marketing PartnerYouth accommodation partner; potential cross-promotion for backpacker and youth traveler segments.
• Wallonia.be (Official Tourism Platform)minorGTM or Marketing PartnerOfficial Wallonia regional tourism marketing partnership.
• Olivier Fourneau (Architect)coreImplementation/ SI/ Consulting PartnerArchitect who designed the 5 lodges scattered throughout the wildlife park enclosures, creating immersive accommodations integrated with animal habitats.
• Kévin Bona (Label 5.9)coreImplementation/ SI/ Consulting PartnerLabel 5.9 collaborator who co-designed the lodge structures with Olivier Fourneau for the immersive forest accommodations.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Pairi Daiza: Belgium's largest zoo and botanical garden near Brugelette, housing thousands of animals with on-site hotels and restaurants. Closest large-scale Belgian wildlife park with comparable lodging and F&B layer, competing for the same Wallonia/Benelux family market.
• Le PAL: French theme park combined with a zoo and on-site lodges/hotel in Auvergne. Closest French analog combining wildlife, attractions, and lodging under a single destination, targeting a similar family segment.
• Zooparc de Beauval: Top-ranked French zoo in Saint-Aignan with multiple on-site hotels and lodges. Comparable wildlife-park-plus-lodging model, serving similar Western European family and tourist demand.
• Bellewaerde: Belgian theme park combined with a zoo and on-site hotel in Ypres. Directly comparable in mixing wildlife observation, family attractions, and accommodation in a single Belgian destination.
• Réserve Africaine de Sigean: French wildlife park in the Languedoc with drive-through and walk-through areas and educational programs. Comparable wildlife-park operating model and school/family segment, though more safari-focused and geographically distinct.
• Monde Sauvage Safari Parc: Belgian drive-through safari and animal park in Aywaille (also in the Ardennes), housing European and exotic wildlife with educational programming. Competes for the same Ardennes family and school-group catchment as Forestia.
• Zoo d'Amnéville: Mid-size French wildlife/amusement park in Amnéville combining zoo attractions with on-site leisure. Comparable European wildlife-park-plus-attractions hybrid in a regional tourism setting.
• Domaine Provincial de Chevetogne: Large Walloon provincial nature park with on-site accommodations, educational programs, and outdoor activities. Comparable Belgian nature-based leisure and education offering focused on families and school groups.

Broad incumbents

• Efteling: Major Dutch theme park with on-site hotels and a strong family brand across the Benelux. A scaled incumbent in family leisure with deeper marketing reach and capital, indirectly competing for Forestia's Benelux family-trip demand.
• Center Parcs Europe: Pan-European network of nature-based family resorts with cottages, subtropical pools, and activities. Larger incumbent competing for the same family nature-leisure wallet, but with a multi-site, multi-country footprint rather than a single destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parc.forestia/?locale=fr_FR
• Instagraminstagram.com/parc_forestia/?hl=fr
• Xx.com/ParcForestia
• LinkedInlinkedin.com/company/parc-forestia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forestia