What African Odyssey does

We are safari experts, long-established specialists in all aspects of safari itinerary planning and ground management across sub-Saharan Africa. Whether you are dreaming of the ultimate walking safari through the heart of Zambia’s South Luangwa or a champagne breakfast in the Masai Mara, whether you wish to encounter wild gorillas or enjoy the ultimate Indian Ocean island beach break, we will design the perfect itinerary for you. Our trips are some of the most meticulously planned itineraries in the world!

Name

African Odyssey

Legal name

African Odyssey

Website

https://www.africaodyssey.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Africa Odyssey is the culmination of decades of travel knowledge and long safari experience.

Ownership category

akta.pro rank

Product category

Safari Travel Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Safari holidays
• African safari tours
• Tailor-made itineraries
• Luxury safari booking
• Beach holiday packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Safari Holiday Package Planning and Booking: The company designs and sells tailor-made African safari itineraries, earning revenue through commissions from lodges, camps, and ground operators, as well as service fees for itinerary planning. Booking creates binding contract upon deposit payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

African Odyssey designs and sells tailor-made African safari holidays, honeymoons, beach holidays, family safaris, activity holidays, and luxury safaris across sub-Saharan Africa and Indian Ocean islands. The company acts as a specialist travel intermediary, building custom itineraries that combine partner lodges, camps, and ground handlers based on consultant expertise. Revenue is earned via commissions from accommodation providers and service fees for itinerary planning, with bookings confirmed by a binding deposit.

Product overview

African Odyssey is a specialist tour operator offering tailor-made safari and beach holidays across sub-Saharan Africa. The company provides a portfolio of interconnected travel services organized around core product categories: Safari Holidays (game drives, walking safaris, boating), Africa Honeymoons (romantic packages), Africa Beach Holidays (Indian Ocean islands), Family Safari Holidays (family-oriented trips), Africa Activity Holidays (adventure experiences), and Luxury African Safaris (premium experiences). All itineraries are custom-designed, supported by the company's proprietary Odyssey Explorer itinerary planning tool (Beta). The company operates primarily as a travel intermediary, booking accommodations, activities, and transportation through third-party suppliers across East and Southern Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury African Safaris High-end luxury safari experiences featuring premium lodges, private concessions, and exclusive access, designed for high-spend travelers seeking top-tier accommodations and amenities.
• Safari Holidays Tailor-made African safari holidays covering East Africa (Tanzania, Kenya, Uganda, Rwanda) and Southern Africa (Botswana, Namibia, Zambia, Zimbabwe, South Africa), including game drives, walking safaris, and boating experiences, designed for individual travelers seeking wildlife experiences.
• Africa Honeymoons Specialized honeymoon packages combining romantic safari experiences with luxury accommodations and Indian Ocean beach extensions, aimed at couples planning romantic Africa getaways.
• Africa Beach Holidays Indian Ocean beach holiday packages including Zanzibar, Seychelles, Mauritius, Maldives, Mozambique, and the Kenya coast, sold standalone or as extensions to safari itineraries.
• Family Safari Holidays Family-oriented safari holidays with child-friendly lodges and age-appropriate activities, designed for families traveling with children (typically minimum age 6).
• Africa Activity Holidays Active adventure holidays across Africa including walking safaris, horse-riding, kayaking, and water sports, designed for travelers seeking activity-led itineraries.

Quantifiable outcome

• Direct price promise: booking through company costs no more than booking direct, often less

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ATTA (African Travel and Tourism Association)coreStrategic or Co-development PartnerActive member of the Africa Trade and Tourism Association; founder Marc Harris served as former director; company involved in industry advocacy and development
• ATOL (Air Travel Organiser's Licence)coreOthersFully bonded with ATOL licence number 5397 providing financial protection for customers; administered by the UK Civil Aviation Authority
• TrustpilotminorGTM or Marketing PartnerCustomer review platform partnership; company maintains active review profile with hundreds of positive customer reviews
• Ground Handlers and Lodge PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of ground handlers, lodges, camps, and local operators across Africa including Wilderness, Remote Africa Safaris, Norman Carr Safaris, Singita, andBeyond, and numerous independent lodges
• The Good Safari GuideminorOthersFounder Marc Harris serves as judge for The Good Safari Guide awards; company recognized within the safari industry
• Bushlife ConservancyminorStrategic or Co-development PartnerCommunity and conservation initiative partner; company supports responsible tourism initiatives across multiple African countries

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Expert Africa: UK-based specialist safari tour operator focused exclusively on Africa, offering tailor-made itineraries across multiple African countries with a consultant-led model — directly comparable in geography, customer base (predominantly UK/US luxury travelers), and bespoke service approach.
• Audley Travel: UK-headquartered tailor-made travel company with a significant Africa safari product line, employing a similar country-specialist consultant model and serving overlapping UK and US luxury leisure customers — a broader but structurally identical competitor in the Africa safari segment.
• Mahlatini: Luxury Africa safari specialist offering bespoke itineraries across Southern and East Africa with direct lodge relationships — closely comparable in target customer (high-net-worth leisure travelers), product mix (safari + beach), and bespoke service model.
• Rainbow Tours: UK-based specialist tour operator covering Africa and the Indian Ocean with tailor-made itineraries and a consultant-led sales motion — overlapping strongly on safari, beach, and honeymoon segments served to UK luxury travelers.
• Travel Butlers: UK-based luxury safari and beach specialist offering tailor-made holidays to Africa and the Indian Ocean — comparable on customer profile (affluent leisure travelers), destination mix, and personalized booking approach.
• &Beyond: Luxury safari operator with owned lodges across Africa and a tour-operator arm selling tailor-made safaris directly to high-end consumers — overlapping on customer base, premium safari positioning, and even appearing as a partner supplier to Africa Odyssey.
• Cazenove+Loyd: UK-headquartered luxury tailor-made travel company with deep Africa expertise — comparable on affluent leisure customer base, consultant-led bespoke service, and emphasis on long-established destination knowledge.
• Discover Africa: South Africa-based safari specialist offering tailor-made itineraries across Southern and East Africa — comparable on geography, bespoke service model, and premium safari positioning, with a primary audience of international (including UK/US) travelers.
• Wildfoot Travel: UK-based specialist in adventure and wildlife holidays with a strong Africa safari offering — comparable on customer profile (UK leisure travelers seeking wildlife experiences), tailor-made itineraries, and emphasis on expert-led planning.

Broad incumbents

• Abercrombie & Kent: Globally established luxury tour operator with a substantial Africa safari portfolio and broader worldwide product — competes in the same high-end leisure segment but operates at much larger scale across many regions, functioning as a broad incumbent rather than an Africa specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/africaodyssey
• LinkedInlinkedin.com/company/africa-odyssey

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African Odyssey