Palma Aquarium
- Company typePrivate
- Founded2007
- HeadquartersPalma, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
Palma Aquarium firmographics
Firmographics- Name
- Palma Aquarium
- Legal name
- Palma de Mallorca Aquarium S.A.
- Website
- https://palmaaquarium.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Palma Aquarium industry classification
Industry- Product category
- Aquarium and Marine Wildlife Park
- NAICS
- Amusement Parks and Arcades (7131), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching) (THAAAAAJ)
- akta.pro secondary industries
- Whale Watching & Marine Mammal Tours (THAAAIAC), Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)
Keywords
Where Palma Aquarium is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Palma Aquarium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Ticket Sales: Day admission tickets to the aquarium park, with pricing tiers for adults, children (3-12), seniors (65+), and Balearic Islands residents.
- Ocean Pass (Annual Membership): Unlimited annual access passes offering 15-25% discounts on activities, dining, and retail, plus partner discounts.
- Experiences and Activities: Paid premium experiences including shark diving, VR exploration, 3D cinema, backstage tours, and snorkel encounters.
- Events Hosting: Private event venues for corporate events, weddings, birthdays, communions, and anniversaries with catering services.
- Food and Beverage: On-site restaurants, cafeterias, and catering services within the aquarium.
- Retail: Gift shop selling merchandise with Palma Aquarium branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ocean Pass Adult - Unlimited annual access with exclusive benefits |
| Subscription | Annual | Ocean Pass Child - Unlimited annual access for children |
| Subscription | Annual | Family Ocean Pass - 2 adults and 2 children bundle |
| Unit Pricing | Pay-as-you-go | Standard Day Tickets |
| Unit Pricing | Pay-as-you-go | Special Experiences |
| Subscription | Pay-as-you-go | Birthday Party Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Palma Aquarium product offering
Product offeringCore offering
Palma Aquarium operates a commercial marine aquarium and entertainment park in Mallorca, Spain, offering general admission to seven distinct marine habitats (Mediterranean, Tropical Seas, Jungle, Whales, Big Blue, and Jellyfish) along with premium paid experiences such as shark diving, VR exploration, snorkel encounters, and 3D cinema. The business also generates revenue through annual Ocean Pass memberships, on-site dining, retail, and event hosting for weddings, corporate functions, and birthday parties.
Product overview
Palma Aquarium operates as a marine aquarium and entertainment complex in Mallorca offering general admission tickets and an annual Ocean Pass membership for unlimited access. The core experience centers on marine habitats including Mediterranean, Tropical Seas, Jungle, Whales, Big Blue (shark exhibit), and Jellyfish zones. The product portfolio includes paid add-on experiences (Undersea Explorer VR, Shark Vision Boat, 3D Cinema Aquadome, Backstage Tour, Shark Diving, Snorkel with Stingrays, Sleep with Sharks), event services (birthday parties, weddings, corporate MICE events), educational programs (school visits, summer camps), and amenities (restaurants, Aquaphoto, gift shop). The Ocean Pass annual membership provides unlimited park access with discounts across all paid experiences and partner benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean Pass: Annual membership program offering unlimited access to Palma Aquarium with exclusive discounts on activities, dining, and partner services.
- Cumple Shark
- Sala Océano
- Sala Neptuno
- Jellyfish Rest Bar
Products and services
- General Admission Tickets Entry tickets to Palma Aquarium in Mallorca with pricing tiers for adults, children (3-12), seniors (65+), and Balearic Islands residents; free for children under 3. Provides access to Mediterranean, Tropical Seas, Jungle, Whales, Big Blue, and Jellyfish habitats.
- Ocean Pass (Annual Membership) Annual subscription providing unlimited park access, 15-25% discounts on paid experiences, dining, and retail at Palma Aquarium, plus partner discounts with Air Europa, Menorca Lines, Meliá Hotels, and other partners. Family, adult, and child tiers available.
- Shark Diving (Buceo con Tiburones) Premium scuba diving experience with sharks at the aquarium, available to certified divers and beginners. Targeted at adventure seekers and tourists seeking unique underwater experiences.
- Sleep with Sharks (Dormir con Tiburones) Overnight aquarium experience where guests sleep adjacent to the shark exhibit. Targeted at families and adventure-seekers.
- Undersea Explorer VR Virtual reality experience providing immersive underwater exploration at the aquarium. Targeted at visitors seeking technology-driven marine experiences.
- Shark Vision Boat Boat-based tour of the aquarium providing surface-level viewing of shark habitats. Targeted at families and general visitors.
- Snorkel with Stingrays (Snorkel con Rayas) Guided snorkeling experience with stingrays in the aquarium's marine habitats. Targeted at tourists and families seeking interactive marine encounters.
- 3D Cinema Aquadome
Companies that use Palma Aquarium
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Palma Aquarium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palma Aquarium partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Air EuropaminorPartnership providing Ocean Pass members with 10% discount on Air Europa flights.
- Menorca LinesminorPartnership offering Ocean Pass members up to 20% discount on Menorca Lines ferry services.
- Meliá Hotels InternationalminorPartnership providing Ocean Pass members up to 25% discount at Meliá Hotels properties.
- Mallorca Fashion OutletminorPartnership offering Ocean Pass members 10% discount at Mallorca Fashion Outlet.
- Hard Rock CaféminorPartnership offering Ocean Pass members 10% discount at Hard Rock Café locations.
- Viding Illes (Diving School)minorDiving school partnership offering free first lesson and 10% discount on monthly fees for Ocean Pass members. Registration fee of €80 applies for cancellation and re-registration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Palma Aquarium competitors and assessment
Company assessmentEmerging players
- Oceanogràfiques / Aquariums in Spain (set): Smaller Spanish aquariums such as Acuario de Gibraltar operate ticketed marine exhibits and educational programs; while not at Palma's scale, they compete at the margin for school visits, regional tourists, and local membership pools in the Mediterranean market.
Broad incumbents
- SEA LIFE (Merlin Entertainments): SEA LIFE is a global chain of aquariums operated by Merlin Entertainments, presenting marine habitats, walk-through tunnels, and educational programs across dozens of European and international sites; it competes broadly with Palma Aquarium's ticketed-exhibit concept and education-led positioning.
- Georgia Aquarium: Georgia Aquarium is one of the largest aquariums in the world with paid immersive experiences (shark swim, dive programs, sleepovers), event hosting, and an annual membership program; comparable to Palma Aquarium in monetization breadth and member tier structure.
Direct peers
- Den Blå Planet (National Aquarium Denmark): Den Blå Planet is a large modern aquarium in Scandinavia with multiple habitats, premium experiences (shark tunnel, dive shows), an annual membership scheme, and an education/conservation mission; operationally similar in revenue mix (tickets + membership + experiences).
- Zoomarine Algarve: Zoomarine in Portugal is an aquarium-and-theme-park hybrid on the Iberian Peninsula combining marine animal exhibits, dolphin presentations, and paid experiences; it shares Palma's Iberian-Mediterranean tourist catchment and family-day-out positioning.
- Oceanogràfic Valencia: Oceanogràfic in Valencia is the largest aquarium in Europe and the most direct Spanish competitor to Palma Aquarium, operating marine habitats, shark exhibits, beluga whales, and paid premium experiences for tourism and education; both target Mediterranean tourist traffic with similar ticket/membership/event business models.
- Musée Océanographique de Monaco: The Oceanographic Museum of Monaco is a Mediterranean aquarium focused on marine science, education, and conservation with ticketed exhibits and premium experiences; it is comparable to Palma Aquarium in offering, geography, and educational/educational-tourism orientation.
- L'Aquarium de Barcelona: L'Aquarium de Barcelona is a Mediterranean-coast aquarium in Spain with Mediterranean and tropical habitats, an annual pass, sleep-with-sharks experience, and event hosting; the closest geographic peer inside Catalonia with nearly identical offering mix to Palma Aquarium.
Regional players
- Marineland Mallorca: Marineland was a Mallorca-based marine park and dolphinarium that historically competed with Palma Aquarium for Mallorcan tourist visits; inclusion as a regional peer reflects direct historical competition in the same island catchment even though the facility has had operational interruptions.
- Marineland Antibes: Marineland Antibes is a French Riviera marine park combining aquariums, dolphin shows, and paid experiences; it is comparable to Palma Aquarium as a Mediterranean tourism attraction mixing animal exhibits with paid experiences for international visitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Palma Aquarium social profiles
Digital presencePalma Aquarium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palma Aquarium leadership team
Management profileNumber of profiles
Palma Aquarium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palma Aquarium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palma Aquarium
What does Palma Aquarium do?
Palma Aquarium operates a commercial marine aquarium and entertainment park in Mallorca, Spain, offering general admission to seven distinct marine habitats (Mediterranean, Tropical Seas, Jungle, Whales, Big Blue, and Jellyfish) along with premium paid experiences such as shark diving, VR exploration, snorkel encounters, and 3D cinema. The business also generates revenue through annual Ocean Pass memberships, on-site dining, retail, and event hosting for weddings, corporate functions, and birthday parties.
Is Palma Aquarium a public or private company?
Palma Aquarium is a private company. It is classified as unknown and is currently operating.
When was Palma Aquarium founded?
Palma Aquarium was founded in 2007. It employs 51 to 100 people.
Where is Palma Aquarium based?
Palma Aquarium is headquartered in Palma, Spain, in the Europe region.
How does Palma Aquarium make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are ocean Pass (Annual Membership), experiences and Activities, events Hosting, food and Beverage and retail.
Who are Palma Aquarium's main competitors?
Oceanogràfiques / Aquariums in Spain (set) is listed as an emerging player. Broad incumbents are SEA LIFE (Merlin Entertainments) and Georgia Aquarium. Direct peers are Den Blå Planet (National Aquarium Denmark), Zoomarine Algarve, Oceanogràfic Valencia, Musée Océanographique de Monaco and L'Aquarium de Barcelona. Regional players are Marineland Mallorca and Marineland Antibes.
Does Palma Aquarium have an API?
No public API is recorded for Palma Aquarium.
What industry is Palma Aquarium in?
Palma Aquarium's product category is Aquarium and Marine Wildlife Park. Its primary akta.pro industry code is THAAAAAJ, Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching), with a secondary code of THAAAIAC, Whale Watching & Marine Mammal Tours. Its NAICS code is 7131 and its SIC code is 7900.