je.dk
- Company typePrivate
- Founded1979
- HeadquartersHerning, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
je.dk firmographics
Firmographics- Name
- je.dk
- Legal name
- je.dk A/S
- Website
- https://je.dk
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
je.dk industry classification
Industry- Product category
- Promotional Products and Branded Corporate Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Gift, Novelty, and Souvenir Retailers (459420), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Sportswear Customization & Printing Retail (CRAMACAK), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where je.dk is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
je.dk business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Promotional Products Sales: Sale of branded merchandise including clothing (t-shirts, polo shirts, jackets), accessories (caps, bags, pens, water bottles), and printed materials. Revenue is primarily one-time per transaction with volume-based pricing.
- Customization Services: Logo printing, embroidery, and engraving services on customer-provided or purchased products. Adds value through customization with variable pricing based on complexity and quantity.
- Concept Solutions: Custom webshop solutions with integrated warehouse management and fulfillment services for B2B clients requiring ongoing procurement of branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based tiered pricing across product categories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
je.dk product offering
Product offeringCore offering
je.dk designs, sources, and supplies customized corporate workwear, sports and leisure apparel, promotional merchandise, and corporate gifts for businesses, clubs, associations, and individuals. Products are decorated with client logos and graphics primarily through an in-house textile printing facility, and the company additionally provides customized concept webshops with integrated warehousing for clients.
Product overview
je.dk A/S is a Danish wholesale and e-commerce company offering branded clothing and promotional products to businesses, sports clubs, and associations. Its core portfolio consists of five product categories: (1) Profile Clothing (profiltøj/profilbeklædning) covering workwear, shirts, T-shirts, polo shirts, knitwear, jackets, and sports apparel from brands like F Engel, ID, Fusion, Craft, and Sunwill; (2) Promotional Merchandise (reklameartikler) including pens, bags, drink bottles, umbrellas, lanyards, electronics, and custom-printed giveaways; (3) Sports Prizes (sportspræmier) offering trophies, medals, figurines, and rosettes for various sports with engraving options; (4) Scratch-off Lottery Tickets (skrabelodder) and Christmas Calendars as fundraising products for clubs and associations; and (5) Armbands/Wristbands (armbånd) for event access control in paper, vinyl, silicone, and plastic. je.dk also provides custom concept solutions (konceptløsninger) including tailored branded webshops with integrated warehouse and fulfillment services. Its subsidiary Brandworkz (brandworkz.dk) focuses on premium corporate gifts from brand-name manufacturers. je.dk operates its own in-house textile printing facility for printing, embroidery, and engraving on its full product range.
Differentiator
Problem solved
Functional benefit
Brands
- Brandworkz: Branded merchandise and corporate gifts division
Quantifiable outcome
- Custom webshop solutions with integrated warehouse logistics for B2B clients
- +1 more outcomes
Companies that use je.dk
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
je.dk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
je.dk partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Aalborg PiratesminorFanshop partnership providing dedicated online merchandise store at aalborgpiratesshop.dk. je.dk operates and manages the e-commerce platform while Pirates provide brand licensing and marketing support.
- Odense BulldogsminorFanshop partnership providing dedicated online merchandise store for the ice hockey club. je.dk handles webshop development and product fulfillment while the club manages brand identity and product selection.
- BrandworkzcoreBrandworkz is a division of je.dk A/S, specializing in premium corporate gifts. Located in Tarm, Brandworkz offers a separate catalog of branded merchandise including gift collections, travel items, and premium accessories through brandworkz.dk.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
je.dk competitors and assessment
Company assessmentDirect peers
- CustomInk: Online-first custom apparel and promotional products retailer offering custom-printed T-shirts, polos, and accessories for groups, teams, and businesses. Comparable in customized apparel production model and direct-to-consumer + B2B hybrid motion.
- Crestline Promotional Products: US-based promotional products distributor offering custom logo apparel, drinkware, and accessories to businesses, schools, and organizations. Direct functional comparable in product breadth, customization services, and B2B customer focus.
- Brand Addition (PPAI): European-headquartered promotional merchandise and corporate gifts company serving global brands. Closest geographic and product-mix comparable for je.dk, with overlap in branded merchandise, corporate gifting, and customization services.
- National Pen (DPI Direct): B2B promotional products specialist in writing instruments, drinkware, bags, and tech accessories with custom logo printing — directly overlapping je.dk's 'Reklameartikler' category and tiered volume pricing model.
Broad incumbents
- 4imprint Group plc: Publicly-listed direct marketing distributor of promotional products headquartered in the UK with significant North American operations. Closest scale-comparable peer for je.dk's B2B promotional merchandise and customized apparel model, though far larger and more diversified geographically.
- SanMar Corporation: Largest US wholesale distributor of imprintable apparel and accessories supplying decorators, screen printers, and embroiderers. Comparable in supplying decorated/printable branded apparel inventory, though operating as a wholesaler to decorators rather than end-customer brander.
- HALO Branded Solutions: One of the largest North American promotional products distributors offering custom-branded merchandise, apparel, and recognition programs. Comparable business model around logo-imprinted merchandise and corporate gifting, but at significantly greater scale.
- Alphabroder (alphashirt): North American wholesale distributor of imprintable apparel, headwear, and accessories. Comparable supply-side positioning relative to je.dk's apparel decoration operation, though at substantially larger scale.
Regional players
- Cube International: European promotional merchandise agency offering branded products, corporate gifts, and decoration services. Direct comparable in European promotional products distribution and customization services model.
- TekBroe (Scandinavian comparator): Danish text-on-demand custom apparel and promotional products printer with direct-to-consumer e-commerce focus. Closest Nordic/Danish functional peer for je.dk's customized textile printing and small-order promotional merchandise offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
je.dk social profiles
Digital presenceje.dk financial estimates
Financial estimateRevenue estimate
Valuation estimate
je.dk leadership team
Management profileNumber of profiles
Profiles5 records
je.dk subsidiaries and ownership
Company hierarchySubsidiaries1 record
je.dk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
je.dk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about je.dk
What does je.dk do?
je.dk designs, sources, and supplies customized corporate workwear, sports and leisure apparel, promotional merchandise, and corporate gifts for businesses, clubs, associations, and individuals. Products are decorated with client logos and graphics primarily through an in-house textile printing facility, and the company additionally provides customized concept webshops with integrated warehousing for clients.
Is je.dk a public or private company?
je.dk is a private company. It is classified as unknown and is currently operating.
When was je.dk founded?
je.dk was founded in 1979. It employs 11 to 50 people.
Where is je.dk based?
je.dk is headquartered in Herning, Denmark, in the Europe region.
How does je.dk make money?
Three revenue lines are on record. Promotional Products Sales are the primary driver. The others are customization Services and concept Solutions.
Who are je.dk's main competitors?
Direct peers on record are CustomInk, Crestline Promotional Products, Brand Addition (PPAI) and National Pen (DPI Direct). Broad incumbents are 4imprint Group plc, SanMar Corporation, HALO Branded Solutions and Alphabroder (alphashirt). Regional players are Cube International and TekBroe (Scandinavian comparator).
Does je.dk have an API?
No public API is recorded for je.dk.
What industry is je.dk in?
je.dk's product category is Promotional Products and Branded Corporate Apparel. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 3159 and its SIC code is 5130.