What Nuconic Packaging does

Nuconic Packaging, doing business as EasyPak LLC, is a US-based thermoformed rigid PET plastic packaging manufacturer founded in 2008 and headquartered in Los Angeles. The company supplies food processors across North America with a catalog that spans hundreds of size, shape, material, and feature combinations, organized into product types (bowls, clamshells, combo packs, domes and platters, rectangular, round, and square tubs, trays, and serving utensils) and applied across six food verticals — bakery and desserts, confections, deli/dips/sauces, herb and fresh-cut produce, meat and proteins (the primary segment), and snacks/fruits/nuts.

The company's differentiation is built on a small set of proprietary process and design technologies rather than on R&D-heavy materials science at scale. It holds the registered Elevate Freshness® brand for produce packaging and markets a patented moisture-trapping technology for meat and protein trays, alongside functional features such as film seal tops, ultrasonic tear strips, HPP-compatible configurations, tamper-evident seals, and freezer/microwave compatibility. The firm also explicitly positions its PET-based portfolio as a recyclable alternative to EPS foam, aligning with regulatory bans on polystyrene in foodservice and retail meat packaging.

Commercially, Nuconic runs a sales-led B2B model targeting large-scale food producers, with quote-based pricing on both standard catalog SKUs and custom-designed packaging. The company sells through direct sales (phone +1-855-297-7744, [email protected]) supplemented by a website product finder, free sample requests for qualified customers, and an active social media presence. Graham Partners took a PE position in the company in August 2018, and Alan Franz serves as Chief Executive Officer. Employee count is reported in the 11–50 range, and the company is privately held with no public revenue disclosure.

Name

Nuconic Packaging

Legal name

EasyPak LLC

Website

https://nuconicpackaging.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuconic Packaging, operating as EasyPak, is a US-based thermoformed rigid PET plastic packaging manufacturer founded in 2008, supplying food processors across North America with proprietary trays, tubs, clamshells, and containers — including patented moisture-trapping and Elevate Freshness® technologies — for meat, produce, bakery, deli, and snack applications.

Ownership category

akta.pro rank

Product category

Thermoformed Rigid Plastic Food Packaging

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Thermoformed Packaging (Food, Beverage & Consumer Goods) (IMANAHAA)

akta.pro secondary industries

Primary Food Packaging (Direct Contact) (IMALAHAA), Meat, Poultry & Seafood Packaging (MAP/Vacuum/Skin) (IMALAHAF)

Keywords

• Thermoformed plastic packaging
• Rigid PET containers
• Food packaging manufacturers
• Meat and produce trays
• Custom food packaging

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Thermoformed Plastic Packaging Products: EasyPak generates revenue through the sale of thermoformed plastic packaging products to food industry customers. The product catalog includes hundreds of combinations of sizes, shapes, materials, and special features. Products are available as both off-the-shelf standard items and custom-designed solutions for large-scale food producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nuconic Packaging (Easypak™) manufactures and supplies thermoformed rigid plastic packaging — primarily PET — for food processors and producers in North America. The offering spans hundreds of combinations of sizes, shapes, materials, and special features across bowls, clamshells, tubs, trays, domes and platters, combo packs, and serving utensils, sold both as off-the-shelf catalog items and custom-designed solutions for large-scale food producers. Differentiated lines include Elevate Freshness® for produce and patented moisture-trapping meat & produce trays.

Product overview

EasyPak (Nuconic Packaging) is a thermoformed plastic packaging solutions provider offering hundreds of combinations of sizes, shapes, materials, and special features for food packaging. The product portfolio includes core container types (Bowls, Clamshells, Combo Packs, Domes & Platters, Rectangular/Round/Square Tubs, Trays, and Serving Utensils) organized by type, application (Bakery & Desserts, Confections, Deli/Dips & Sauces, Herb/Tender Leaf/Fresh Cut, Meat & Proteins, Snacks/Fruits & Nuts), and special features (Film Seal, Freezer Safe, HPP, Microwave Safe, Tamper Evident, Ultrasonic Tear Strip). The company also offers branded product lines including Elevate Freshness® for produce and Meat & Produce Trays with patented moisture-trapping technology. Solutions are available as both off-the-shelf and custom-designed options for large-scale food producers.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate Freshness®: Produce packaging with revolutionary new technology for extended freshness

Products and services

• Bowls Thermoformed plastic bowls available in multiple sizes and configurations for food packaging applications including salads, deli items, and prepared foods, sold to large-scale food producers.
• Clamshells Hinged-lid thermoformed containers commonly used for grab-and-go food items, sandwiches, and produce packaging for food service and retail customers.
• Combo Packs Base-and-lid combinations offering convenient packaging solutions with multiple container types bundled together for easy ordering by food producers.
• Domes & Platters Clear dome containers and platters ideal for displaying cheeses, meats, desserts, and appetizers with enhanced product visibility for retail and food service applications.
• Rectangular Tubs Rectangular-shaped thermoformed plastic tub containers suitable for deli items, dips, sauces, and snacks in food processing and retail applications.
• Round Tubs Circular thermoformed containers for deli items, dips, sauces, and bakery applications requiring a round form factor.
• Square Tubs Square-shaped thermoformed plastic containers designed for food storage and display with efficient space utilization for retail and food service customers.
• Trays Tray-style thermoformed containers designed for meat, protein, and produce packaging with specialized moisture management features for large-scale food processors.
• Serving Utensils Thermoformed plastic utensils designed for use with prepared food packaging and serving applications.
• Elevate Freshness® Produce Packaging Produce packaging line featuring proprietary Elevate Freshness® technology designed to extend freshness and shelf life for herbs, tender leaf, and fresh-cut produce applications for food processors.
• Meat & Produce Trays Specialized thermoformed trays with patented moisture-trapping technology designed for meat, poultry, seafood, and produce packaging applications at large-scale food producers.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Huhtamaki: Global food and foodservice packaging manufacturer with a North American flexible and rigid plastics packaging business serving fresh produce, dairy, deli, and foodservice. Comparable in customer base and food-processor go-to-market, though operates at much greater scale and broader geographic reach.
• Berry Global Group: Global plastics packaging giant with significant thermoformed rigid container, foodservice, and fresh-produce packaging exposure. Overlaps with EasyPak across product format and customers but at vastly greater scale and with a much broader product portfolio.
• Sealed Air: Large diversified packaging manufacturer best known for Cryovac® food packaging and protective solutions, including vacuum skin trays and MAP trays for meat and protein processors. Overlaps with EasyPak's meat/protein primary segment at the food-processor customer level.
• Sonoco Products: Diversified global packaging manufacturer with rigid plastics, paper-based, and flexible packaging serving food processors, fresh produce, and protein customers. Adjacent competitor in rigid and thermoformed food packaging with much larger scale and product breadth.

Direct peers

• Pactiv Evergreen: One of the largest North American manufacturers of thermoformed foodservice and food-processor packaging, including foam and plastic containers, clamshells, and trays. Most directly comparable to EasyPak across product format, material platform (thermoformed plastics), and customer base (food processors and foodservice operators).
• Inline Plastics: Specialty manufacturer of thermoformed PET and RPET rigid packaging (clamshells, containers, trays) for fresh produce, deli, bakery, and foodservice markets. Closely comparable in product mix, material focus, and small-to-mid food-processor target customer.
• Placon: Thermoformed rigid plastic packaging manufacturer offering stock and custom PET/RPET containers for food retail, deli, bakery, and produce. Comparable in thermoforming technology, sustainability messaging (recycled content), and direct-to-food-processor sales model.
• Genpak: Producer of thermoformed food packaging (clamshells, bowls, deli containers, produce trays) for foodservice and food-processor customers across North America. Comparable across core product types and customer verticals, particularly produce and deli.
• D&W Fine Pack: Manufacturer of thermoformed clamshells, bowls, and specialty foodservice containers sold to supermarkets, delis, and food processors. Directly comparable in product format, channel (food-processor direct), and category emphasis on deli and prepared foods.
• WinCup (fka Solo Cup): North American manufacturer of thermoformed and rigid foodservice packaging including cups, containers, and lids. Overlaps with EasyPak in thermoformed PET/PP containers and the foodservice channel, particularly for deli, prepared foods, and grab-and-go.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EasyPakCo
• LinkedInlinkedin.com/company/nuconic-packaging
• Instagraminstagram.com/easypak_llc
• Pinterestpinterest.com/easypakllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuconic Packaging