Mirata
Mirata is a Milan-headquartered B2B experiential marketing and communications agency that designs and produces event-driven brand campaigns for enterprise clients across media, consumer goods, automotive, financial services, and retail sectors in Italy.
- Company typePrivate
- Founded2015
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mirata does
Mirata S.r.l. is a Milan-based, privately held B2B experiential marketing and communications agency that designs and executes event-driven brand campaigns for enterprise clients in Italy. Organized as an Italian limited liability company (S.r.l.) with 1-10 employees and headquartered at Via Pietrasanta 14 in Milan, the firm delivers professional services across eleven interconnected disciplines: event marketing, ambient marketing, street marketing, retail marketing, convention services, press conferences, exhibitions, social and digital marketing, tour activations, creativity and campaign development, and sales promotion. Its client roster spans media and entertainment (Viacom, MTV, Discovery Italia, Nickelodeon, Real Time), consumer goods and retail (Esselunga, Barilla, Grom, 3M Scotch-Brite, Gran Pavesi), automotive (BMW, car2go), financial services (Schroders), insurance (Unipol Sai), cosmetics (Essence), healthcare (GrandVision), fashion (Confindustria Moda), eyewear (Invisalign), and technology (Intel and Microsoft). Mirata has accumulated Italian industry recognitions across BEA Best Events Awards, Events & Relational Strategies GrandPrix, Premio Mediastars, Press & Outdoor Key Award, and Stella d'Oro programs, and holds the registered KidsPark® trademark.
Mirata firmographics
Firmographics- Name
- Mirata
- Legal name
- Mirata S.r.l.
- Website
- https://mirata.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mirata is a Milan-headquartered B2B experiential marketing and communications agency that designs and produces event-driven brand campaigns for enterprise clients across media, consumer goods, automotive, financial services, and retail sectors in Italy.
- Ownership category
- akta.pro rank
Mirata industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Mirata is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mirata business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Marketing and Communications Services: Professional services revenue generated through event management, experiential marketing campaigns, brand activations, press conferences, retail marketing, street marketing, and communication strategy services for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mirata product offering
Product offeringCore offering
Mirata is a Milan-based B2B communications and experiential marketing agency that conceives, plans, and executes event-based brand campaigns for enterprise clients. Its core offering spans eleven service lines — including event marketing, ambient, street, retail, convention, press conference, exhibition, social & digital, tour activations, creative campaign development, and sales promotion — delivered as project-based professional services across Italian cities.
Product overview
Mirata is a communications and experiential marketing agency headquartered in Milan, Italy. Rather than a software product company, Mirata offers a portfolio of professional services organized around event marketing and brand activation disciplines. The agency's core offering comprises eleven interconnected service lines: Event Marketing Services (covering event planning and execution), Ambient Marketing (environmental installations), Street Marketing (public space activations), Retail Marketing (in-store experiences), Convention Services (corporate events), Press Conference Services (media events), Exhibition Services (trade show presence), Social & Digital Marketing (online-offline integration), Tour Activations (mobile brand experiences), Creativity & Campaign Development (unconventional marketing strategies), and Sales Promotion (consumer incentive programs). These services are delivered across major Italian cities including Milan, Rome, Turin, Naples, and Florence, serving an extensive roster of international and domestic clients spanning media companies, consumer goods, financial services, retail, automotive, food & beverage, fashion, healthcare, and technology sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Marketing Services Full-service event marketing and experiential communications for enterprise clients, covering event planning, execution, and management across various formats and venues.
- Ambient Marketing Location-based marketing installations and environmental advertising campaigns that create immersive brand experiences in targeted physical spaces for enterprise clients.
- Street Marketing Direct-to-consumer marketing activations conducted in public spaces, urban environments, and high-traffic pedestrian areas for enterprise clients.
- Retail Marketing In-store marketing, point-of-sale activations, and retail environment experiences designed to drive foot traffic and purchase decisions for retail and consumer goods clients.
- Convention Services Corporate convention and incentive event management including venue selection, program design, and multi-day event orchestration for enterprise clients.
- Press Conference Services Media event coordination and press conference management for product launches, corporate announcements, and stakeholder communications for enterprise clients.
- Exhibition Services Trade show and exhibition presence design, booth construction, and visitor engagement strategies for B2B and B2B events.
- Social & Digital Marketing Digital campaign activation, social media marketing, and online-offline integration for brand communications for enterprise clients.
- Tour Activations Mobile tour management and traveling brand activations using branded trucks, vehicles, and portable installations across multiple cities for enterprise clients.
- Creativity & Campaign Development Creative concept development, campaign ideation, and unconventional marketing strategies for brand differentiation for enterprise clients.
- Sales Promotion Promotional campaign design, in-store promotions, sampling programs, and consumer incentive programs to drive immediate sales results for enterprise clients.
Quantifiable outcome
- KidsPark event attracted 10,000 visitors with 70+ activities
- +2 more outcomes
Companies that use Mirata
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles1 record
Mirata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirata partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Community GroupminorCommunity Group, a major PR adviser in economic-financial communication in Italy, partnered with Mirata for organizing the Confindustria Moda launch press conference. Community Group selected Mirata as their partner for this significant industry event.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Mirata competitors and assessment
Company assessmentBroad incumbents
- WPP Italy: WPP's Italian agencies (including GroupM and creative shops like Ogilvy and VMLY&R) compete with Mirata for the same brand-event and integrated communications budgets from multinational clients operating in Italy.
- Havas Italy: Havas operates a Milan-based creative and media network that competes with Mirata for Italian brand campaigns across events, advertising and integrated communications. It is a broader incumbent offering portfolio scale that Mirata lacks.
- BBDO Italy: BBDO Italy operates as a creative and integrated communications network serving enterprise clients with brand campaigns that include experiential/event components, overlapping with Mirata's service mix.
- Publicis Italy: Publicis Italy provides creative, media, digital and experiential services to enterprise clients in Italy, overlapping directly with Mirata's full-service communications offering but with significantly greater scale and global reach.
- McCann Worldgroup Italy: McCann Italy is a full-service creative agency handling brand campaigns, events and activations for major Italian and international clients — a broad incumbent alternative for the same RFPs Mirata bids on.
- Dentsu Italy: Dentsu Italy offers creative, media and customer experience services to enterprise brands across Italy, including event marketing and brand activation work that directly overlaps with Mirata's core offerings.
- GroupM Italy: GroupM Italy coordinates media investment and increasingly integrated brand experience work for major advertisers in Italy, providing a scale-based alternative to Mirata for clients seeking one-stop activation and media services.
- Ogilvy Italy: Ogilvy Italy provides brand strategy, creative, PR and experiential services to enterprise clients, including event and activation work for FMCG and media brands similar to Mirata's portfolio.
Direct peers
- M&C Saatchi Italy: M&C Saatchi Italy is a mid-sized creative agency operating in the Italian market with a similar integrated communications and brand activation proposition, making it a closer direct competitor than the global holding companies.
Regional players
- Filo Diretto Agency: Filo Diretto is an Italian experiential and event-marketing agency serving enterprise clients across Italy, operating as a similarly sized boutique peer to Mirata in the same domestic market and service niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mirata social profiles
Digital presenceMirata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirata leadership team
Management profileNumber of profiles
Profiles1 record
Mirata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirata
What does Mirata do?
Mirata is a Milan-based B2B communications and experiential marketing agency that conceives, plans, and executes event-based brand campaigns for enterprise clients. Its core offering spans eleven service lines — including event marketing, ambient, street, retail, convention, press conference, exhibition, social & digital, tour activations, creative campaign development, and sales promotion — delivered as project-based professional services across Italian cities.
Is Mirata a public or private company?
Mirata is a private company. It is classified as unknown and is currently operating.
When was Mirata founded?
Mirata was founded in 2015. It employs 1 to 10 people.
Where is Mirata based?
Mirata is headquartered in Milano, Italy, in the Europe region.
How does Mirata make money?
One revenue line is on record: marketing and Communications Services.
Who are Mirata's main competitors?
Broad incumbents on record are WPP Italy, Havas Italy, BBDO Italy, Publicis Italy, McCann Worldgroup Italy, Dentsu Italy, GroupM Italy and Ogilvy Italy. M&C Saatchi Italy is listed as a direct peer. Filo Diretto Agency is listed as a regional player.
Does Mirata have an API?
No public API is recorded for Mirata.
What industry is Mirata in?
Mirata's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.