What A day roi does

Adayroi was a Vietnamese consumer-facing e-commerce marketplace launched in August 2015 as a subsidiary of Vingroup (VIC), Vietnam's largest diversified conglomerate. The platform was designed to serve millions of Vietnamese consumers and a network of domestic suppliers, positioning itself as a trusted, Vietnamese-owned alternative ("của người Việt và vì người Việt") to foreign marketplaces, with a stated emphasis on fast and reliable service quality. Its core product was a single online trading platform connecting buyers and sellers, integrated with the VinID loyalty card program to provide cross-ecosystem benefits tied to Vingroup's broader retail, real estate, and technology businesses. The operating model was a horizontal marketplace across consumer and supplier segments, with no disclosed pricing structure, technology stack, headcount, or revenue figures in the source material.

After more than five years of operation, Vingroup announced on December 20, 2019 that Adayroi would cease operations and be merged into VinID as part of a corporate restructuring aimed at refocusing the parent group on its core industrial and technology sectors. The integration was framed as the foundation of a "New Retails" O2O (online-to-offline) model combining traditional retail with online commerce, with the stated intent to monetize user behavioral data and build a customer-centric predictive platform. All Adayroi customers were transferred to VinID with continued Vingroup privileges and VinID card benefits. As of the source data, Adayroi no longer operates as an independent entity; any successor activity resides in the VinID platform.

Name

A day roi

Legal name

Adayroi

Website

https://adayroi.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Adayroi was a Vietnamese consumer e-commerce marketplace launched in August 2015 as a subsidiary of Vingroup, serving millions of Vietnamese consumers and domestic suppliers. It ceased independent operations in December 2019 when merged into VinID as part of Vingroup's O2O restructuring.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Distribution channels1 record

Core offering

Adayroi was a Vietnamese e-commerce trading platform that connected millions of Vietnamese consumers with product and service suppliers, offering a reputable online marketplace with fast and reliable service quality. Launched in August 2015 as a domestic e-commerce site ('của người Việt và vì người Việt' — by Vietnamese, for Vietnamese), it operated as part of the Vingroup (VIC) ecosystem before ceasing services on December 20, 2019, when it was merged into the VinID platform under Vingroup's 'New Retails' O2O (Online-to-Offline) model.

Product overview

Adayroi was a single unified e-commerce platform launched in August 2015 as a Vietnamese e-commerce marketplace. After more than 5 years of operation, the platform was merged into VinID in December 2019 as part of Vingroup's strategic restructuring to create a 'New Retails' model combining traditional and online retail (O2O).

Differentiator

Problem solved

Functional benefit

Products and services

• Adayroi E-commerce Marketplace Vietnamese e-commerce marketplace platform connecting millions of Vietnamese consumers with product and service suppliers, offering online retail services and integrated loyalty benefits through the VinID program. The platform operated from August 2015 until being merged into VinID in December 2019 as part of Vingroup's 'New Retails' O2O model.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VinIDcoreStrategic or Co-development Partner · 20 December 2019Adayroi merged into VinID as part of Vingroup's strategic restructuring. The merger combined Adayron's e-commerce capabilities with VinID's platform, creating a unified 'New Retails' O2O model that combines traditional retail with online commerce. The integration enabled user data monetization and a customer-centric platform approach.

Scale indicators1 record

Recent moves5 records

Expansion highlights1 record

Direct peers

• Sendo: Vietnamese-founded horizontal e-commerce marketplace that competed with Adayroi for local consumers and suppliers; later merged with Tiki, illustrating the consolidation pressure on smaller domestic players.
• Tiki: Vietnamese horizontal e-commerce marketplace operating in the same period as Adayroi, targeting Vietnamese consumers and suppliers with a comparable marketplace model. Tiki was one of Adayroi's closest domestic direct competitors.
• Shopee Vietnam: Sea Group's pan-regional marketplace with a major Vietnam presence, competing head-to-head with Adayroi in the same Vietnamese consumer e-commerce category during Adayroi's operating life.
• Lazada Vietnam: Alibaba-backed pan-regional e-commerce marketplace with a leading Vietnam operation, directly competing with Adayroi for Vietnamese online shoppers and marketplace sellers.

Broad incumbents

• FPT Shop: Vietnamese multi-category retail chain (part of FPT Group) with strong online sales, competing with Adayroi for online consumer spend, particularly in electronics and adjacent categories.
• The Gioi Di Dong: Vietnam's largest consumer electronics and mobile retail chain, with a significant online storefront; broader retail incumbent whose online marketplace and O2O model overlap with Adayroi's horizontal e-commerce positioning.

Emerging players

• Zalo Pay / Zalo Shop: VNG-operated Vietnamese super-app with integrated social, payments, and shopping features; an emerging player that uses a social-commerce and payments-led model overlapping with parts of Adayroi's consumer value proposition.

Others

• VinID: Vingroup's loyalty/retail platform that directly absorbed Adayroi in December 2019. Not a competitor but the explicit successor entity, making it the most structurally comparable platform for understanding where Adayroi's assets and customer base sit today.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/adayroi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A day roi