JAZ Products

What JAZ Products does

JAZ Products Inc., founded in 1980 and headquartered at 1212 E. Santa Paula St., Santa Paula, California, is a privately held manufacturer of aftermarket motorsports components. The company originated with the "Baja Buster" molded plastic seat and has since expanded into fuel cells, fuel tanks, racing seats, fuel cell accessories, driver safety equipment, AN fittings, seat mounts, and pit accessories. Its customer base spans drag racing, off-road, and circle track racing teams and the shops and dealers that serve them, primarily within the United States.

Name

JAZ Products

Legal name

JAZ Products Inc.

Website

https://jazproducts.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

JAZ Products Inc. is a Santa Paula, California-based manufacturer of aftermarket motorsports components, including fuel cells, racing seats, and racing accessories, serving drag racing, off-road, and circle track racing teams via dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Motorsports Aftermarket Parts

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Racing fuel cells
• Aftermarket automotive parts
• Racing seats
• Motorsports components
• Drag race equipment

Headquarters

HQ city

Santa Paula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Aftermarket Automotive Parts Sales: JAZ Products generates revenue through the direct sale of aftermarket automotive parts and racing equipment. They sell fuel tanks, fuel cells, racing seats, safety gear, and accessories directly to racing teams, shops, and dealers. Revenue is primarily one-time product sales rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

JAZ Products manufactures aftermarket motorsports components, primarily fuel cells/fuel tanks, racing seats, and a broad line of pit and shop accessories. Products are built using rotational, injection, and blow-molded polyethylene processes plus upholstery and metal fabrication at their 60,000 sq ft Santa Paula, CA facility, serving drag racing, off-road, and circle track applications.

Product overview

JAZ Products is an American manufacturer of automotive aftermarket parts for motorsports, operating as a single unified e-commerce platform. The product portfolio centers on fuel cells/fuel tanks and racing seats as core offerings, complemented by extensive racing accessories (catch tanks, breather tanks, engine accessories, funnels), driver safety equipment, AN fittings/plumbing supplies, and branded apparel. Products serve drag racing, off-road, and circle track applications. The company offers standard catalog items, SFI-certified fuel cells, budget-friendly economy lines, and limited custom build options for existing product models.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Cells

Quantifiable outcome

• Seats with molded-in 5/16"-18 threaded inserts withstand a pullout force of 1600 lbs each

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• RaceQuip: RaceQuip manufactures affordable racing safety equipment including helmets, suits, gloves, harnesses, and HANS devices. The company directly competes with JAZ in the driver's safety category, particularly for entry-level and budget-conscious racers.
• Aeromotive: Aeromotive manufactures high-performance fuel system components including fuel pumps, regulators, filters, and fittings for racing and street performance applications. Their AN fittings and fuel filters compete with JAZ's plumbing supplies and fuel cell accessory lines.
• Earl's Performance Plumbing: Earl's manufactures AN fittings, hoses, and plumbing supplies for racing fuel and fluid systems, directly competing with JAZ's AN fittings and plumbing supplies category. Both serve racing teams requiring reliable, leak-resistant fluid routing.
• ATL Racing Fuel Cells: ATL is a leading manufacturer of racing fuel cells and bladder tanks for motorsports applications including drag, off-road, and circle track — directly overlapping JAZ's fuel cell product line and customer base. Both compete on safety certification, capacity, and durability in the same sanctioning-body-regulated segment.
• MasterCraft Safety: MasterCraft Safety manufactures racing seats, restraints, and driver safety equipment for circle track, drag, and off-road racing. The company directly competes with JAZ in both racing seats and the driver's safety category (roll bar padding, window nets).
• Butler Built Racing Seats: Butler Built is a well-known manufacturer of custom and standard racing seats for circle track and drag racing, directly overlapping JAZ's seat product line and target customer base. Both compete on fit, weight, and safety certification.
• RJS Racing Equipment: RJS manufactures racing safety equipment including driver suits, helmets, harnesses, and window nets, directly overlapping with JAZ's driver's safety product line. Both target circle track, drag, and off-road racers requiring SFI-rated safety gear.
• Kirkey Racing Seats: Kirkey manufactures aluminum and composite racing seats for drag, circle track, and off-road racing, directly competing with JAZ's racing seat catalog across similar price points and sanctioning-body applications. Both serve racing teams requiring lightweight, safety-compliant seating.

Broad incumbents

• Moroso Performance Products: Moroso is a long-established, broad-line motorsports aftermarket manufacturer offering oil pans, catch tanks, breather tanks, fuel system components, and accessories — overlapping JAZ's accessory and fluid-containment categories with a much larger catalog and brand footprint.
• Allstar Performance: Allstar Performance is a broad-line motorsports aftermarket parts distributor/manufacturer offering racing accessories, fittings, brackets, and safety equipment. Their catalog overlaps with multiple JAZ categories including pit accessories, plumbing, and safety gear, but with much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JAZProducts
• LinkedInlinkedin.com/company/jaz-products

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAZ Products