Xcellence Group

What Xcellence Group does

Xcellence Group is a privately held, Florida-based integrated real estate services platform that consolidates residential brokerage, mortgage origination, and title and closing services under a single brand. The group operates through three legally separate Florida-licensed entities — Xcellence Realty, Inc (DBPR License CQ1027019), Xcellence Mortgage, Inc (NMLS 1638265), and Xcellence Title, LLC (Company License W624546) — and serves individual homebuyers and sellers across the state, claiming more than 30,000 closings over the last 18 years through a network of agents holding memberships in 23 Florida realtor associations.

The company's core technology is the Xcellence One mobile application and the Xcellence.com web platform, which together provide a unified interface for property search, agent collaboration, mortgage applications, digital escrow deposits, lifetime document access, and real-time transaction milestone tracking. Listing inventory is pulled from the Repliers/Stellar MLS feed and syndicated to Zillow, Realtor.com, Trulia, and Homes.com. Mortgage origination is enabled through a wholesale partnership with UWM and supports FHA, VA, Conventional, USDA, bank-statement, stated-income, and low-income loan programs.

Xcellence earns revenue on a transaction-fee basis across all three divisions: real estate brokerage commissions, mortgage loan origination fees, and title insurance and closing fees. Distribution combines direct agent-assisted sales through three physical offices (Miami HQ, Tallahassee, Lakeland) with self-serve digital channels via the app and website. The customer base is entirely individual residential consumers in Florida, with no disclosed enterprise or commercial clients, and revenue is not publicly disclosed.

Name

Xcellence Group

Legal name

Xcellence

Website

https://xcellence.com

Company type

Private

Operating status

Operating

Short description

Xcellence Group is a Florida-based integrated residential real estate platform combining brokerage (Xcellence Realty), mortgage origination (Xcellence Mortgage), and title/closing services (Xcellence Title) under one brand. It serves individual homebuyers and sellers statewide through agents in 23 realtor associations and the Xcellence One app.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Agents and Brokers (53121), Title Abstract and Settlement Offices (541191)

SIC

Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)

akta.pro secondary industries

Document Collection, eClose & eSignature (Mortgage Closing Tech) (FSALALAE), Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)

Keywords

• Residential real estate
• Mortgage brokerage
• Title insurance services
• Real estate closings
• Home buying services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Xcellence Realty earns commission on real estate transactions through agent-assisted buying and selling services. The company has closed over 30,000 sales in 18 years through its network of licensed realtors.
2. Mortgage Broker Services: Xcellence Mortgage operates as a mortgage broker earning fees on loan originations. Collaborates with multiple lenders including UWM (nation's top wholesale lender) and offers competitive rates through unique partnerships, with 9 out of 10 rates being lower than competitors.
3. Title and Closing Services: Xcellence Title provides title searches, closing services, and escrow management, generating revenue through title insurance and closing fees on real estate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Xcellence Group operates an integrated residential real estate services platform combining three divisions: Xcellence Realty (brokerage), Xcellence Mortgage (mortgage origination), and Xcellence Title (title and closing services). Services are delivered through licensed real estate agents across Florida and a proprietary digital platform (Xcellence.com website and Xcellence One mobile app) that lets consumers search listings, apply for mortgages, submit digital escrow deposits, and track transaction milestones in one place. The company has closed more than 30,000 sales over 18 years and holds memberships in 23 Florida realtor associations.

Product overview

Xcellence Group offers an integrated real estate ecosystem combining three service divisions—Xcellence Realty (property sales and search), Xcellence Mortgage (home loans), and Xcellence Title (closing services)—under a unified brand. The core product is the Xcellence One App and Xcellence.com platform, which serves as a centralized hub connecting all three divisions. Users can search properties, collaborate with agents, apply for mortgages, make escrow deposits, access closing documents, and track transaction progress through a single interface, eliminating the need to coordinate across multiple service providers. The platform is designed for home buyers, sellers, and agents in Florida markets, with agents operating across 23 realtor associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Xcellence Realty Full-service residential real estate brokerage providing property search, buying, and selling services to Florida consumers through a network of licensed agents holding memberships in 23 Florida realtor associations, with more than 30,000 sales closed over 18 years.
• Xcellence Mortgage Residential mortgage brokerage offering FHA, VA, Conventional, USDA, bank statement, low-income, and stated income loan programs, sourcing loans through a network of partner lenders including UWM with reportedly 9 out of 10 rates lower than competitors.
• Xcellence Title Title insurance and closing services business providing title searches, escrow management, and online escrow deposits, with over four decades of combined expertise and licensed by the Florida Department of Financial Services.
• Xcellence One App Mobile application available on iOS and Android that lets users search properties, collaborate with agents, apply for mortgages, submit digital escrow deposits, share documents, and track real-time transaction milestones for the entire real estate journey.
• Xcellence.com Platform Unified web platform integrating Xcellence Realty, Xcellence Mortgage, and Xcellence Title services, enabling users to search properties, apply for mortgages, make escrow deposits, and track transactions from a single interface; listings are pulled from Repliers/Stellar MLS and syndicated to Zillow, Realtor.com, Trulia, and Homes.com.

Quantifiable outcome

• Over 30,000 sales successfully closed in 18 years
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• UWM (United Wholesale Mortgage)coreTechnology or IntegrationUWM is described as the nation's top wholesale lender and is a key lending partner for Xcellence Mortgage. This partnership enables competitive mortgage rates, with 9 out of 10 rates being lower than competitors due to unique partnerships like this one. UWM provides the wholesale lending infrastructure supporting Xcellence Mortgage's loan products.
• GooglesupportingTechnology or IntegrationXcellence.com uses and transfers information received from Google APIs in compliance with the Google API Services User Data Policy, including Limited Use requirements. All data obtained through Google APIs is used only for core app functionality.
• Repliers (Stellar MLS)supportingTechnology or IntegrationImage hosting and MLS data provider for property listings. Listings images are served from cdn.repliers.io/stellar indicating integration with Repliers MLS platform for listing syndication and data management.
• ZillowsupportingChannel Partner/ Reseller/ DistributorReal estate listing syndication partner. Listings are automatically distributed to major real estate portals including Zillow, Realtor.com, Trulia, and Homes.com for expanded property visibility.
• Realtor.comsupportingChannel Partner/ Reseller/ DistributorReal estate listing syndication partner. Listings automatically syndicated to Realtor.com as part of the MLS distribution strategy.
• TruliasupportingChannel Partner/ Reseller/ DistributorReal estate listing syndication partner. Part of the listing distribution network for property visibility.
• Homes.comsupportingChannel Partner/ Reseller/ DistributorReal estate listing syndication partner. Part of the listing distribution network for property exposure.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Flyhomes: Flyhomes is a technology-enabled real estate brokerage with an in-house mortgage arm and a "Buy Before You Sell" product—an emerging full-stack competitor that overlaps with Xcellence's integrated purchase-financing value proposition.
• Real Brokerage: Real operates a cloud-based, agent-centric brokerage increasingly expanding in Florida. Its low-overhead tech model competes with Xcellence Realty for agent recruiting and consumer-facing technology, though it lacks in-house mortgage/title.
• Better.com / Better Mortgage: Better offers a direct-to-consumer digital mortgage and real estate platform targeting the same end-to-end purchase experience. A focused competitor on the mortgage/financing side of Xcellence's stack rather than the brokerage side.
• Homeward: Homeward is a tech-forward residential platform that combines a buy-before-you-sell solution with mortgage lending. It targets the same unified experience as Xcellence's realty + mortgage stack but with a different go-to-market.
• Opendoor: Opendoor operates an iBuyer model with integrated mortgage via Opendoor Home Loans and title capabilities, providing a technology-led full-stack residential transaction experience in Florida. Different business model (direct home buying) but convergent integrated-services value proposition.

Broad incumbents

• Anywhere Real Estate: Anywhere (formerly Realogy) owns major residential brands including Coldwell Banker and Century 21, with mortgage and title affiliates. It is a large national incumbent competing against Xcellence in Florida through affiliated brokerages and affiliated title/mortgage services.
• Compass: Compass is a national technology-driven residential brokerage with mortgage and title ventures (Compass Mortgage, etc.). It competes against Xcellence on integrated services and agent technology, but at vastly greater scale and geographic breadth.
• eXp Realty: eXp operates a cloud-based, agent-centric brokerage model with strong Florida agent presence. Its technology-enabled national platform competes with Xcellence for agent recruitment and listings in overlapping Florida markets.
• Rocket Homes / Rocket Mortgage: Rocket offers an integrated real estate search and origination experience through Rocket Homes paired with Rocket Mortgage, targeting a comparable purchase-and-finance journey. A larger, publicly traded incumbent with national scope versus Xcellence's regional model.

Direct peers

• Redfin: Redfin operates an integrated residential brokerage with in-house mortgage and title/closing services and a proprietary technology platform—the closest analog to Xcellence's realty + mortgage + title integration, although it serves multiple states rather than concentrating in Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@xcellenceofficial
• Facebookfacebook.com/Xcellenceofficial
• Instagraminstagram.com/xcellenceofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xcellence Group