Royalty Rewards
Royalty Rewards is a subscription-based multichannel marketing and loyalty platform serving independent restaurants, auto repair shops, and retail stores across the US and Canada. It combines points-based loyalty with automated direct mail, email, SMS, social, and mobile app marketing, delivered via dedicated Account Coaches at $400-$600 per month.
- Company typePrivate
- Founded2005
- HeadquartersBlaine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Royalty Rewards does
Royalty Rewards is a multichannel marketing and customer loyalty platform purpose-built for independent brick-and-mortar businesses in North America, primarily restaurants, auto repair shops, and retail stores. The platform combines a points-based loyalty program with automated direct mail, email, text/SMS, social media, and push-notification marketing, all driven by an integrated customer database with visit-history tracking and segmentation. Core proprietary components include a custom-branded mobile app, a 'Marketing Command Center' ROI dashboard, automated lost-customer reactivation (claiming ~25% recovery), a positive online review accelerator, and themed on-demand campaigns. The system integrates with six major POS platforms (Alpha, Aloha, Micros 3700, POSitouch, Win-EZ, Heartland) and can also operate standalone through the mobile app.
The company, legally Firepower Marketing, Inc. (Washington), has been operating since 2005 and reports it has helped over 2,700 independent small businesses generate more than $1.6 billion in tracked sales. It sells via a coach-led direct sales motion in which each client is assigned a dedicated Account Coach for onboarding, campaign management, and ongoing optimization. Pricing is a monthly subscription of $400–$600 per client, with a 90-day free trial gated by a $197 refundable deposit. The team is remote-first (since mid-2020) and small (11-50 employees), serving clients in the US and Canada.
The business model is recurring subscription revenue with high-touch service delivery, differentiated by vertical specialization for independent SMBs rather than enterprise chains. Switching costs are reinforced by the proprietary customer database, coach relationships, and POS integration. No external funding has been disclosed, and there is no indication of venture capital, private equity, or institutional investor involvement; the company has remained independently operated. There are no AI/ML capabilities, no public API, and no public revenue disclosures in the available material.
Royalty Rewards firmographics
Firmographics- Name
- Royalty Rewards
- Legal name
- Firepower Marketing, Inc.
- Website
- https://royaltyrewards.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Royalty Rewards is a subscription-based multichannel marketing and loyalty platform serving independent restaurants, auto repair shops, and retail stores across the US and Canada. It combines points-based loyalty with automated direct mail, email, SMS, social, and mobile app marketing, delivered via dedicated Account Coaches at $400-$600 per month.
- Ownership category
- akta.pro rank
Royalty Rewards industry classification
Industry- Product category
- Multichannel Marketing and Loyalty Services
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Royalty Rewards is headquartered
LocationHeadquarters
- HQ city
- Blaine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Royalty Rewards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription-based Marketing Services: Monthly subscription service for comprehensive marketing and loyalty programs. Most restaurants invest between $400-$600 per month, with pricing depending on database size and campaigns selected. Includes dedicated personal coach, campaign management, technical support, and professional design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Comprehensive Marketing Program |
| Freemium | Pay-as-you-go | 90-Day Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Royalty Rewards product offering
Product offeringCore offering
Royalty Rewards is a turnkey, done-for-you marketing and loyalty system for independent business owners in the restaurant, auto repair, and retail industries. The platform combines a points-based loyalty program with integrated multi-channel campaigns (direct mail, email, text, social media, mobile app) and a custom-branded mobile app, all managed through a customer database with segmentation and supported by a dedicated Account Coach. Service is delivered as a monthly subscription with industry-specific versions for restaurants, auto repair shops, and retail stores.
Product overview
Royalty Rewards is a single, unified comprehensive marketing and loyalty platform built specifically for independent business owners in the restaurant, auto repair, and retail industries. The core Royalty Rewards® system combines an integrated points-based loyalty program with automated multi-channel marketing (direct mail, email, text, mobile app) and a branded mobile app, all managed through a customer database with segmentation capabilities. Industry-specific versions are offered for restaurants, auto repair shops, and retail stores. Each client receives a dedicated personal Account Coach for setup, training, and ongoing optimization. Key add-on modules include Birthday Campaigns, Anniversary Campaigns, Lost Customer Reactivation, Online Review Acceleration, and New Customer Acquisition programs. The platform integrates with major POS systems (Alpha, Aloha, Micros 3700, POSitouch, Win-EZ, Heartland) to track customer transactions. The company claims an average ROI of $32-44 per $1 invested, with over $1.6 billion in tracked sales across 2,700+ independent businesses since 2005.
Differentiator
Problem solved
Functional benefit
Brands
- Royalty Rewards MAGIC WAND®: Registered trademark of Royalty Rewards
- Royalty Rewards Alliance™
- Royalty Rewards & Design™
- Marketing Jump Start™
Products and services
- Royalty Rewards Comprehensive Marketing and Loyalty Program A turnkey, done-for-you marketing and loyalty system for independent business owners that combines a points-based loyalty program with integrated multi-channel campaigns (direct mail, email, text, social media, mobile app) and a custom-branded mobile app, all managed through a customer database with segmentation and supported by a dedicated Account Coach.
- Royalty Rewards for Restaurants A customized version of the Royalty Rewards marketing and loyalty program tailored for independent restaurant owners, featuring birthday campaigns, lost customer reactivation, and review acceleration tools to fill empty seats and increase repeat visits.
- Royalty Rewards for Auto Repair Shops A customized version of the Royalty Rewards marketing and loyalty program tailored for independent automotive repair shop owners, focused on customer database building, loyalty rewards, and multi-channel campaigns to retain and grow service customers.
- Royalty Rewards for Retail Stores A customized version of the Royalty Rewards marketing and loyalty program tailored for independent retail store owners, focused on integrated loyalty programs, email/text marketing, direct mail, customer database segmentation, and VIP member programs.
- Customized Branded Mobile App A mobile application customized with the client's business name, logo, colors, and information, enabling customers to join the rewards program, track points, and receive targeted push-notification marketing communications.
- Points-Based Rewards System A points-based loyalty rewards program where customers earn rewards for every dollar spent, supporting multi-media reward campaigns designed to drive repeat visits and increased spending at independent businesses.
- Birthday Campaign Automation An automated marketing campaign that sends special birthday offers to rewards members during their birth month, encouraging them to visit the business with family and friends, with documented redemption rates of 42.2% in client case studies.
- Lost Customer Reactivation System An automated system that identifies customers who have stopped visiting and sends targeted 'We Want You Back' offers to win them back, recovering approximately 25% of lost customers on average for restaurant clients.
- Positive Online Review Accelerator An automated system that rewards customers for sharing positive experiences online, generating a steady flow of fresh reviews on TripAdvisor and Google to help businesses climb local search and review rankings.
- Personal Account Coaching Service A dedicated marketing coach assigned to each client who provides setup support, campaign management, performance reviews, training, and ongoing strategic guidance as part of the monthly subscription.
Quantifiable outcome
- $32.67 in trackable sales per dollar invested (average ROI)
- +4 more outcomes
Companies that use Royalty Rewards
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Royalty Rewards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Royalty Rewards partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- POS Integration Partners (Alpha, Aloha, Micros 3700, POSitouch, Win-EZ, Heartland)coreRoyalty Rewards integrates with major point-of-sale systems to enable seamless tracking of customer visits, transactions, and spending. Integration is optional as the mobile app works standalone. Partners include Alpha, Aloha (original program only), Micros 3700, POSitouch, Win-EZ, and Heartland.
- Google (Google Business, Google Analytics)corePlatform integrates with Google services for business listings, analytics tracking, and review management. Uses Google Analytics for website analysis and helps clients optimize Google Business listings for local SEO.
- Firepower Marketing Inc.coreRoyalty Rewards is a d/b/a (doing business as) of Firepower Marketing Inc. The parent company owns all trademarks and operates the loyalty and marketing platform.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Royalty Rewards competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Royalty Rewards social profiles
Digital presenceRoyalty Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royalty Rewards leadership team
Management profileNumber of profiles
Royalty Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royalty Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royalty Rewards
What does Royalty Rewards do?
Royalty Rewards is a turnkey, done-for-you marketing and loyalty system for independent business owners in the restaurant, auto repair, and retail industries. The platform combines a points-based loyalty program with integrated multi-channel campaigns (direct mail, email, text, social media, mobile app) and a custom-branded mobile app, all managed through a customer database with segmentation and supported by a dedicated Account Coach. Service is delivered as a monthly subscription with industry-specific versions for restaurants, auto repair shops, and retail stores.
Is Royalty Rewards a public or private company?
Royalty Rewards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royalty Rewards founded?
Royalty Rewards was founded in 2005. It employs 11 to 50 people.
Where is Royalty Rewards based?
Royalty Rewards is headquartered in Blaine, United States, in the North America region.
How does Royalty Rewards make money?
One revenue line is on record: subscription-based Marketing Services.
Does Royalty Rewards have an API?
No public API is recorded for Royalty Rewards.
What industry is Royalty Rewards in?
Royalty Rewards's product category is Multichannel Marketing and Loyalty Services. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its SIC code is 7331.