NSW Fair Trading

What NSW Fair Trading does

NSW Fair Trading is the consumer protection regulator for the state of New South Wales, Australia. It safeguards consumer rights, regulates specific industries, occupations, and consumer transactions, and advises traders on fair and ethical business practices. Its functional remit spans rental and tenancy disputes, strata and property transactions, consumer goods and services complaints, vehicle sales, community gaming, and charitable fundraising oversight. The agency is led by Commissioner Natasha Mann and operates under the NSW Government (parent entity), with statutory powers to issue public warnings, suspend licences, pursue court action, and impose penalties under Australian Consumer Law.

The agency's core service surface is delivered through three digital products hosted on the nsw.gov.au platform: an Online Registers and Tools portal for licence and business verification, a Complaints and Enquiries System for lodging consumer protection matters, and a Licences and Credentials Portal for licence applications, variations, and renewals. Distribution is multi-channel, including a state-wide phone contact centre (13 32 20, Monday-Friday 8:30am-5pm), in-person Service NSW service centres across NSW, and organic social channels (Facebook @FairTradingNSW, LinkedIn, YouTube @NSWFT). There is no native mobile application; digital access is web-based through NSW Government infrastructure including MyServiceNSW single sign-on.

NSW Fair Trading does not operate a commercial revenue model. As a government regulatory agency, it is funded through NSW Government budget allocations and provides services at no direct cost to consumers or traders. Recent operational activity has centred on high-profile enforcement: a Supreme Court action against a Sydney retailer for allegedly false claims tied to the December 14, 2024 Bondi Beach terrorist attack, an 18-month licence suspension of RS Rewards under the Community Gaming Act 2018, disciplinary action against Leader Properties Investment for unlawful tenant lockout, and public warnings regarding Robot My Life IP Holdings (also trading as MoeBot and PoolBot) and its director Glenn Yee.

Name

NSW Fair Trading

Legal name

NSW Fair Trading

Website

https://fairtrading.nsw.gov.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NSW Fair Trading is the New South Wales government consumer protection regulator. It safeguards consumer rights, regulates industries and occupations, manages licences, resolves disputes, and enforces Australian Consumer Law across the state.

Ownership category

akta.pro rank

Product category

Government Consumer Protection Services

akta.pro primary industry

Regulatory Investigations, Enforcement Response & Legal Representation (MPAEAOAM)

akta.pro secondary industry

Licensing Application Preparation & Management (MPAEAOAB)

Keywords

• Consumer protection regulation
• Regulatory compliance services
• Tenancy dispute resolution
• Licensing and registration
• Consumer rights enforcement

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels4 records

Core offering

NSW Fair Trading is a New South Wales state government agency that regulates fair trading and consumer protection across the state. It administers licensing and registration for trades and occupations, operates public registers and verification tools, runs a complaints and enquiries service for consumers and traders, and resolves tenancy and consumer disputes. Its work spans enforcement of consumer law, education on rights and obligations, and oversight of residential and commercial tenancies.

Product overview

NSW Fair Trading operates as a government regulatory body offering a suite of information services and digital tools rather than a commercial product platform. The organization provides consumer protection services including rental and tenancy guidance, consumer rights information, strata and property advisory services, vehicle transaction guidance, charitable fundraising oversight, community gaming regulation, and license verification tools. The primary digital touchpoints include online registers for business and license verification, a complaints and enquiries submission system, and a licences and credentials management portal. These services are delivered through the NSW Government website infrastructure and are focused on regulatory compliance and consumer protection rather than commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Registers and Tools Public-facing digital registers and verification tools that allow users to look up licensed traders, check the status of licences and credentials, and search prohibited-person registers in New South Wales. Used by consumers, tenants, and businesses to verify regulatory status.
• Complaints and Enquiries System Online and phone-based intake and case management system that allows consumers, tenants, and traders to lodge complaints or enquiries about fair trading, consumer protection, and tenancy matters in NSW. The system triages cases for investigation, conciliation, or referral to tribunals.
• Licences and Credentials Portal Online portal through which NSW tradespeople, agents, and organisations apply for, renew, and manage statutory licences, registrations, and credentials (for example builder, real estate, motor dealer, and community gaming authorisations). Used by individuals and businesses whose occupations require an NSW licence to operate.

Quantifiable outcome

• Taking legal action against businesses making false claims connected to the Bondi Beach terrorist attack
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Office of Fair Trading (Queensland): Queensland's state consumer protection regulator. Directly comparable in mandate covering consumer rights, tenancy, licensing, and trader compliance within another Australian state jurisdiction.
• Tasmanian Consumer, Building and Occupational Services (CBOS): Tasmania's state regulator covering consumer affairs, building, and occupational licensing. Comparable state-level consumer protection and licensing enforcement function.
• Consumer and Business Services (South Australia): South Australia's consumer protection and business regulator. Closely analogous state-level regulator handling licensing, consumer complaints, and trader compliance in another Australian state.
• Consumer Affairs Victoria: Victoria's state-level consumer protection regulator. Most direct peer to NSW Fair Trading with analogous functions in tenancy, consumer rights, licensing, and fair trading enforcement within a single Australian state.
• UK Trading Standards: UK local authority enforcement service handling consumer protection, trading standards, and licensing. Functionally comparable to NSW Fair Trading at sub-national level with similar enforcement remit.
• Consumer Protection (WA Department of Mines, Industry Regulation and Safety): Western Australia's consumer protection division. Comparable state-level regulator with consumer rights, tenancy, and commercial compliance functions across another Australian state.

Broad incumbents

• US Federal Trade Commission (FTC): United States federal consumer protection and competition agency. International peer with analogous enforcement authority over consumer rights, deceptive practices, and marketplace fairness.
• Australian Competition and Consumer Commission (ACCC): Australia's federal consumer protection and competition regulator. Directly comparable as the federal counterpart to NSW Fair Trading, enforcing Australian Consumer Law with broader national jurisdiction and similar enforcement powers.
• UK Competition and Markets Authority (CMA): United Kingdom's primary competition and consumer protection regulator. Comparable in mandate and enforcement approach, though operating at national rather than sub-national level.

Others

• Better Business Bureau (BBB): Non-governmental consumer protection organization in North America providing consumer-business dispute resolution and business reliability ratings. Comparable in consumer education and dispute resolution mission though operates without statutory enforcement powers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NSWFT
• Facebookfacebook.com/FairTradingNSW
• LinkedInlinkedin.com/company/nsw-fair-trading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSW Fair Trading