Martin et Karczinski
- Company typePrivate
- Founded2000
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Martin et Karczinski firmographics
Firmographics- Name
- Martin et Karczinski
- Legal name
- Martin et Karczinski GmbH
- Website
- https://martinetkarczinski.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Martin et Karczinski industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Management Consulting Services (54161), Graphic Design Services (54143), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Martin et Karczinski is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Martin et Karczinski business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Consulting Services: Project-based brand consultancy services for strategy, design and transformation. Services are commissioned for one-off or project-based tasks. Offers are submitted to business partners which they can accept in writing, or orders are accepted through textual declaration or by commencing activities. Remuneration is due upon performance of respective individual service and invoicing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Martin et Karczinski product offering
Product offeringCore offering
Martin et Karczinski is a holistic brand consultancy providing strategy, design, and transformation services for enterprises, medium-sized companies, and start-ups. The firm delivers identity-based corporate management through its proprietary be.yond method, supported by the AI-powered be.yond hub content generation tool and the be.yond academy educational platform. Services are commissioned on a project basis and span brand positioning, visual identity, organizational development, and cultural transformation.
Product overview
Martin et Karczinski is a holistic brand consultancy offering strategy, design, and transformation services. The core offering consists of the proprietary be.yond method for identity-based brand management, supplemented by the AI-powered be.yond hub content generation tool and the be.yond academy educational platform. The company provides integrated brand strategy, brand design, and organizational transformation services, operating with approximately 80 experts across Munich and Zurich locations. The be.yond method harmonizes substance, appearance, and mindset dimensions, while be.yond hub enables AI-supported brand-compliant content creation.
Differentiator
Problem solved
Functional benefit
Brands
- be.yond method: The company's unique methodology for identity-based management of companies and brands, harmoniously combining dimensions of substance, appearance and mindset to create maximum impact.
- be.yond hub
- be.yond academy
Products and services
- Brand Strategy Services Strategic consulting for brand positioning, brand architecture, identity development, and employer branding for enterprise and mid-market clients.
- Brand Design Services Creative and design services including visual identity, brand design, typography, tone of voice, and brand experience across touchpoints for corporate and consumer-facing clients.
- Organizational Transformation Services Systemic organisational development, brand and culture transformation, and identity-based brand work for clients undergoing structural or strategic change.
- be.yond method Proprietary holistic brand consultancy methodology that combines substance, appearance, and mindset dimensions for identity-based corporate management and brand transformation; taught at SRH Fernhochschule.
- be.yond hub AI-supported content application based on a Retrieval-Augmented Generation (RAG) model that creates brand-compliant content including brand visuals, key visuals, mood boards, social media posts, and digital content by integrating Fal.ai, OpenAI, Claude via AWS Bedrock, and Perplexity foundation models.
- be.yond academy Educational platform teaching the be.yond method for identity-based management of companies and brands, including instruction at SRH Fernhochschule (The Mobile University).
Companies that use Martin et Karczinski
Customer profileNamed customers34 records
Segments3 records
Ideal customer profiles3 records
Martin et Karczinski technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature3 records
Martin et Karczinski partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SRH FernhochschuleminorThe be.yond method developed by Martin et Karczinski is taught at SRH Fernhochschule (The Mobile University), positioning the company as an academic thought leader in brand strategy and identity-based management.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Martin et Karczinski competitors and assessment
Company assessmentDirect peers
- Interbrand: Global brand consultancy offering brand strategy, naming, identity design, and valuation services to enterprise clients. Directly comparable to Martin et Karczinski as both serve DAX 40-equivalent enterprises with holistic brand transformation, though Interbrand operates at significantly larger scale across global geographies.
- KMS Team: Munich-headquartered brand consultancy and part of the BBDO network, offering strategy, corporate design, and brand experience services to DAX clients. Directly comparable as a DACH-based boutique serving similar enterprise brand transformation needs.
- MetaDesign: German-founded brand consultancy with offices in Berlin, Zurich, San Francisco, and Beijing, offering strategy, design, and digital brand experiences. Closest peer given shared German-speaking market presence, comparable size tier, and similar enterprise brand transformation engagements.
- Landor & Fitch: WPP-owned brand consulting and design firm serving global enterprises with brand strategy, identity design, and experience transformation. Comparable in methodology (identity-based, research-driven brand programs) and client tier (large multinational corporates).
- Ueberholz: Berlin-based brand consultancy offering strategy, corporate design, and brand experience services. Comparable as a German-speaking independent brand boutique competing for similar mid-market and corporate transformation mandates.
- Strichpunkt: Stuttgart-based corporate design and brand consultancy with enterprise clients across automotive, industrial, and consumer sectors. Comparable as a German boutique specializing in identity design and brand strategy for DAX-equivalent corporates.
- Scholz & Volkmer: German brand and digital agency (now part of Grey/WPP) known for design-driven brand work with corporate clients. Comparable in focus on integrated brand strategy, design systems, and digital brand experiences for German enterprise clients.
- Peter Schmidt Group: German brand design consultancy (part of BBDO Germany historically) serving enterprise clients with corporate identity, packaging, and brand experience work. Comparable in serving DAX-tier clients with holistic brand design and identity transformation.
- FutureBrand: Interpublic Group's brand consultancy specializing in brand strategy, design, and experience across global markets. Comparable in serving large enterprise transformation mandates with a methodology-driven approach to brand repositioning.
Broad incumbents
- Kantar (Brand & Marketing): Global research and consulting firm operating the BrandZ brand valuation practice alongside marketing and brand strategy advisory. Comparable on brand strategy and positioning work but operates as a broader research-led incumbent rather than a design-led boutique.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Martin et Karczinski social profiles
Digital presenceMartin et Karczinski compliance and trust
Trust signalCompliance2 records
Martin et Karczinski financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin et Karczinski leadership team
Management profileNumber of profiles
Profiles12 records
Martin et Karczinski subsidiaries and ownership
Company hierarchySubsidiaries1 record
Martin et Karczinski funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin et Karczinski M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin et Karczinski
What does Martin et Karczinski do?
Martin et Karczinski is a holistic brand consultancy providing strategy, design, and transformation services for enterprises, medium-sized companies, and start-ups. The firm delivers identity-based corporate management through its proprietary be.yond method, supported by the AI-powered be.yond hub content generation tool and the be.yond academy educational platform. Services are commissioned on a project basis and span brand positioning, visual identity, organizational development, and cultural transformation.
Is Martin et Karczinski a public or private company?
Martin et Karczinski is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martin et Karczinski founded?
Martin et Karczinski was founded in 2000. It employs 11 to 50 people.
Where is Martin et Karczinski based?
Martin et Karczinski is headquartered in Munich, Germany, in the Europe region.
How does Martin et Karczinski make money?
One revenue line is on record: brand Consulting Services.
Who are Martin et Karczinski's main competitors?
Direct peers on record are Interbrand, KMS Team, MetaDesign, Landor & Fitch, Ueberholz, Strichpunkt, Scholz & Volkmer, Peter Schmidt Group and FutureBrand. Kantar (Brand & Marketing) is listed as a broad incumbent.
Does Martin et Karczinski have an API?
Yes. be.yond hub is an AI-supported content application based on a Retrieval-Augmented Generation (RAG) model. The platform integrates multiple foundation models via API interfaces: Fal.ai, OpenAI, Claude via AWS Bedrock, and Perplexity. Customer requests are temporarily processed via connected API servers during generation. All API connections are encrypted (TLS 1.2 or higher). The application operates exclusively on AWS servers in Frankfurt/M. in compliance with GDPR. The platform integrates Fal.ai (EU-based infrastructure), OpenAI via Azure EU or AWS Bedrock EU (EU endpoints), Anthropic Claude via AWS Bedrock (Frankfurt/M.), and Perplexity (US-based infrastructure).
What industry is Martin et Karczinski in?
Martin et Karczinski's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54161 and its SIC code is 8742.