Tobiano Golf Course

What Tobiano Golf Course does

Tobiano Golf Course, operating as GreenTee Country Club Tobiano, is an award-winning public 18-hole championship golf course located in Kamloops, British Columbia, Canada. Opened in 2008 and designed by golf course architect Thomas McBroom, the property sits on rugged lakeside terrain with views of Kamloops Lake from every hole and features dramatic elevation changes, ravines, natural grasses, and undulating greens. The company is privately held and operates as part of the JK World Group family of companies, with a headcount of 11-50 employees and a single headquarters at 38 Holloway Drive, Kamloops.

The business operates a diversified revenue model across multiple service lines. Core revenue derives from public green fees and tee time bookings, facilitated through ChronoGolf and Lightspeed Golf booking platforms, and from annual and seasonal golf memberships. Ancillary revenue streams include on-site food and beverage at Jess' Tobiano restaurant, retail merchandise through the GreenTee Golf Shop (with a new online e-commerce storefront), golf instruction via GreenTee Golf Academy, TrackMan 4 simulator rentals, group and tournament event hosting (including the annual GTCC Tobiano Pro-Am), and bundled golf packages incorporating accommodation partnerships. Beyond golf operations, the property includes the Bruker Marina and Tobiano Real Estate community offerings, functioning as an integrated lifestyle destination rather than a single-purpose course.

Tobiano serves a segmented customer base of public golfers, members, corporate groups, junior golfers, and Tobiano community residents, with marketing executed through the company website, Instagram (@greenteetobiano), email newsletters, and earned media coverage across Golf Digest, SCOREGolf, Golfweek, Top100GolfCourses.com, Canadian Golf Magazine, and the World Golf Awards. The course has been named Canada's Best Golf Course by the World Golf Awards in 2020, 2021, 2022, and 2024, and is ranked #1 Public Course in British Columbia.

Name

Tobiano Golf Course

Legal name

Tobiano Golf

Website

https://tobianogolf.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Tobiano Golf Course (GreenTee Country Club Tobiano) is an award-winning public 18-hole championship golf course in Kamloops, BC, designed by Thomas McBroom. It serves public golfers, members, corporate groups, and community residents through green fees, memberships, dining, retail, instruction, and event hosting.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf course
• Golf memberships
• Golf instruction
• Tournament hosting
• Golf retail

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Tee Times: Revenue from public tee time bookings for golf rounds on the championship course.
2. Golf Memberships: Annual membership programs offering preferential rates and exclusive access to members.
3. Food and Beverage: Jess' Tobiano restaurant on-site serving breakfast and grab-and-go options for golfers and visitors.
4. Golf Shop Merchandise: Retail sales of golf equipment, apparel, and official Tobiano souvenirs through GreenTee Golf Shop.
5. Golf Instruction: Golf lessons and instruction services for players of all skill levels.
6. Golf Simulator Rentals: TrackMan 4 Golf Simulator rental fees for practice and virtual golf experiences.
7. Events and Tournaments: Hosting of corporate events, tournaments, and group bookings including the annual Pro-Am event.
8. Golf Packages: Bundled golf experience packages combining tee times, accommodation partnerships, and additional amenities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

GreenTee Country Club Tobiano operates an 18-hole championship public golf course on the shores of Kamloops Lake in British Columbia, complemented by an on-site restaurant, retail golf shop, TrackMan 4 golf simulator, golf lessons, practice facilities, memberships, group/tournament hosting and bundled golf packages. The property is part of an integrated lifestyle community that includes a marina and real estate offerings.

Product overview

GreenTee Country Club Tobiano is a single-property golf resort offering an 18-hole championship public golf course as its core product, supplemented by multiple service modules including online tee time booking, golf simulator (TrackMan 4), golf lessons, practice facilities, and membership programs. The property also operates several ancillary services: Jess' Tobiano restaurant, GreenTee Golf Shop for retail merchandise, event services for groups and tournaments including the annual Pro-Am event, venue rental for weddings, and community amenities such as real estate opportunities and Bruker Marina.

Differentiator

Problem solved

Functional benefit

Brands

• Jess' Tobiano: On-site restaurant offering breakfast service starting at 6:30am and Grap and Go service from 6am.
• GreenTee Golf Shop
• GreenTee Golf Academy
• TrackMan 4 Golf Simulator
• GTCC Tobiano Pro-Am

Products and services

• Championship Golf Course & Tee Time Bookings Public 18-hole championship golf course on the shores of Kamloops Lake designed by Thomas McBroom, offering online tee time reservations through ChronoGolf and Lightspeed Golf for individual golfers and groups.
• Golf Membership

Quantifiable outcome

• Named Canada's Best Golf Course for 4 consecutive years (2020, 2021, 2022, 2024)

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Limitless Landscapes Inc.flagshipGTM or Marketing PartnerTitle Sponsor for the 2026 GTCC Tobiano Pro-Am tournament. The partnership supports one of British Columbia's premier professional golf events, with Limitless Landscapes Inc. helping elevate the tournament experience for professionals, amateur players, volunteers, and guests.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/greenteetobiano
• Xx.com/tobianogolf
• Facebookfacebook.com/tobianogolf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobiano Golf Course