The Ashmore Law Firm

What The Ashmore Law Firm does

The Ashmore Law Firm, P.C. is a Dallas-based, family-owned boutique law firm specializing in family law, estate planning, probate and will contests, guardianship, personal injury, and general civil litigation. Founded in the 1990s by The Honorable Joseph E. Ashmore, Jr., a former Texas probate court judge with more than a decade on the bench, the practice is now led by his children, Gary Ashmore and Lori Ashmore Peters, who serve as managing attorneys alongside an additional bench that includes Hamid Naraghi as Managing Family Law Attorney. The firm operates from a single free-standing office at 3636 Maple Avenue in Dallas, serving individuals and families throughout the Dallas/Fort Worth Metroplex and surrounding Texas communities, with a particular emphasis on complex, high-net-worth, and emotionally sensitive matters such as contested divorce, custody disputes, estate administration, and trust litigation.

The firm generates revenue through traditional professional-services billings on a fee-for-service basis, with pricing quoted per matter and no publicly disclosed rate cards or subscription structures. Its go-to-market is sales-led and content-driven: prospective clients initiate engagement via phone or online consultation requests, and the firm maintains an extensive inbound marketing infrastructure that includes blog articles, FAQs, videos, free downloadable books and guides, an active social media presence across six platforms, and earned media appearances on Fox News, CBS, NBC, and ABC. The firm holds no proprietary technology, patents, or AI capabilities, relying instead on standard legal practice management tools and a reputation-driven, relationship-based referral motion backed by AVVO, Super Lawyers, and Martindale-Hubbell recognitions.

Name

The Ashmore Law Firm

Legal name

The Ashmore Law Firm, P.C.

Website

https://ashmorelaw.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ashmore Law Firm is a Dallas-based, family-owned boutique law firm led by managing attorneys Gary Ashmore and Lori Ashmore Peters. It serves individuals and families across the DFW Metroplex with family law, estate planning, probate, guardianship, personal injury, and civil litigation services.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Trusts, Estates, and Agency Accounts (52592)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Personal Trust & Fiduciary Administration (FSAEAKAA), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Personal & Family Trust Services (FSAAANAA)

Keywords

• Family law services
• Estate planning
• Probate administration
• Guardianship representation
• Personal injury law

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Fee for Service: Traditional law firm revenue model based on legal service fees for family law, estate planning, probate, guardianship, and personal injury matters. Services include consultations, litigation, mediation, document preparation, and ongoing legal representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Ashmore Law Firm, P.C. is a Dallas-based boutique law firm that provides legal representation in family law (divorce, custody, support, adoption, prenuptial agreements), estate planning (wills, trusts, tax planning), probate and will contests, guardianship, personal injury, and general civil litigation. The firm serves individuals and families in Dallas and surrounding communities through consultations, litigation, mediation, and document preparation.

Product overview

The Ashmore Law Firm, P.C. is a Dallas-based family law, estate planning, and probate law firm offering comprehensive legal services. The firm specializes in family law matters (divorce, custody, support), estate planning (wills, trusts, tax planning), probate and will contests, guardianship, personal injury cases, and general civil litigation. The firm is led by siblings Gary Ashmore and Lori Ashmore Peters, managing attorneys who carry forward the legacy of their father, The Honorable Joseph E. Ashmore, Jr., a former Texas probate court judge. The firm operates as a boutique law practice with over 30 years of experience serving Dallas and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services Legal representation in family law matters including divorce, complex divorce, mediation and collaborative divorce, child custody and visitation, child support, spousal support/alimony, asset and debt division, high-net-worth and high-profile divorce, prenuptial and postnuptial agreements, adoption, and common law marriage matters. For individuals and families in the Dallas, Texas area.
• Estate Planning, Wills & Trusts Estate planning services including preparation of wills and will packages, revocable living trusts, special needs trusts, trust litigation, fiduciary litigation, and tax planning. For individuals and families seeking to protect assets and legacy.
• Probate / Will Contest Probate and estate dispute services including will contests, probate of a will, probate without a will, probate litigation, affidavit of heirship, small estate affidavit, determination of heirship, dependent and independent administration, and estate administration assistance. For families navigating estate administration and disputes.
• Guardianship Guardianship services including children and guardianship, the guardianship process, and guardianship contests for adults and minors. For families needing to protect incapacitated adults or minor beneficiaries.
• Personal Injury Personal injury legal services for victims of car accidents, truck accidents, medical malpractice, product liability, wrongful death, dog bites, and slip and fall injuries. For individuals seeking compensation for injuries, medical expenses, and lost wages.
• General Civil Litigation General civil litigation representation for various legal disputes. For individuals and families involved in civil litigation matters.
• Legal Name Changes Legal name change services for individuals in Texas seeking to formally change their legal name.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• KoonsFuller: Texas-based family law firm with offices in Dallas, Plano, and Fort Worth handling complex divorce, custody, and high-net-worth family law matters. Directly comparable in practice mix, target clientele, and regional footprint.
• Law Offices of Peter S. Paine: Texas family law firm focused on divorce, custody, and estate planning. Comparable boutique size and overlap in family law plus estate planning service offerings.
• GoransonBain Ausley: Texas family law firm with strong Dallas/North Texas presence handling complex divorce, custody, and family law litigation. Comparable high-net-worth family law focus and DFW market presence.
• Callahan & Fetter (Callahan Fetter): Dallas family law firm focused on divorce, custody, and estate planning for high-net-worth individuals. Comparable boutique positioning and overlapping practice areas in family law and estate planning.
• Verner & Brumley: DFW-based family law and estate planning boutique serving clients across Texas. Comparable in size, practice focus, and concierge-style service to high-net-worth clients.
• McCurley Orsinger McCurley Nelson & Downing: Dallas-headquartered family law boutique focused on complex divorce, custody, and high-asset family law matters. Comparable size and similar concentration on sophisticated family law clients in DFW.
• Hayes Berry White & Vanzant: North Texas law firm practicing in estate planning, probate, guardianship, and family law. Direct overlap in estate/probate/guardianship practice areas serving DFW clients.

Emerging players

• Trust & Will: Online estate planning platform offering wills, trusts, and related documents digitally. Represents the emerging digital alternative to traditional estate planning practices like Ashmore's, useful as a competitive benchmark.
• LegalZoom: Online legal services platform offering wills, incorporation, and other basic legal products. Adjacent competitor that pressures commoditized segments of estate planning and simple family law filings.

Broad incumbents

• Haynsworth Sinkler Boyd: Multi-office Southeast law firm with a dedicated trusts and estates practice group offering estate planning, probate, and fiduciary services. Comparable on the trust/estate side but much broader in geographic and practice scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ashmorelaw
• YouTubeyoutube.com/ashmorelaw
• Facebookfacebook.com/ashmorelawfirm
• LinkedInlinkedin.com/company/894215
• Instagraminstagram.com/ashmorelawfirm
• Pinterestpinterest.com/ashmorelawfirm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ashmore Law Firm