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INSIGHT Into Diversity

Full company profile

uuid00229fz

Namestring
INSIGHT Into Diversity
Legal namestring
Potomac Publishing, Inc.
Websiteurl
insightintodiversity.com
Company typeenum
Private
Founded yearint
1974
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
higher education publishing, diversity equity inclusion media, campus climate research, education job board, institutional awards programs
Industry2 codes
1Arts, Culture & Literary Magazines
CodeMPAJAEANPrimaryYes
2Cultural, Identity & Inclusion Programs
CodeEDALAHAFPrimaryNo
NAICS code2 codes
  • Newspaper, Periodical, Book, and Directory Publishers5131
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
SIC code2 codes
  • Periodicals: Publishing Or Publishing & Printing2721
  • Miscellaneous Publishing2741
Product category
Higher Education Media & Publishing
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Magazine Subscriptions
TypeSubscription Recurring
Description

Annual digital subscriptions for individuals at $19/year. The magazine publishes monthly content covering higher education diversity, equity, and inclusion topics.

insightintoacademia.com
2Advertising & Marketing Solutions
TypeAdvertising
Description

Multiple advertising options including magazine advertising, sponsored content, website & newsletter advertising, newsletter sponsorship, webinar sponsorship, podcast sponsorship, toolkit co-branding, and career center advertising.

insightintoacademia.com
3Job/Career Board
TypeTransaction Fee
Description

Job posting platform (careers.insightintoacademia.com) where employers can post jobs and find candidates in the higher education space. Features pricing for job postings.

insightintoacademia.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details1 tier
1Individual Annual Digital Subscription
ModelSubscriptionBilling cadenceAnnual
Notes

$19 per year for individual digital subscription to the magazine content.

insightintoacademia.com
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 6 records shown
1Beyond the Quad
Description

Free weekly newsletter covering higher ed news, plus updates on awards and resources

insightintoacademia.com
+5 more records
Core offering1 text field

INSIGHT Into Diversity publishes a monthly magazine and accompanying digital media (newsletter, podcast, webinars) covering diversity, equity, and inclusion in higher education, and operates a higher education job board, campus climate survey instruments, and a suite of five recurring institutional award programs. It sells advertising, sponsorships, and award entry fees to colleges and universities, and offers an individual digital subscription at $19 per year.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Insight Into Academia is a media publication platform serving the higher education sector, offering a monthly magazine focused on diversity, equity, and inclusion topics. The product portfolio centers on the core Insight Into Academia Magazine (published by Potomac Publishing, Inc.) paired with multiple supporting offerings: the Beyond the Quad Podcast and Newsletter for ongoing content delivery, the Career Center job board for institutional recruitment, and a suite of research tools including the National Campus Climate Data Center and ViewFinder Campus Climate Surveys. The company also operates a robust awards program featuring the HEED Award, Trailblazer Award, Civic Engagement Award, Mental Health & Well-Being Award, and Innovation Award to recognize institutional excellence. Additional offerings include webinars, data reports, and free toolkits covering storytelling, human resources, and civility frameworks. Advertising and marketing solutions round out the commercial offerings, with individual digital subscriptions available at $19/year.

Product and service1 record
1Insight Into Academia Magazine
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

INSIGHT Into Diversity

Higher Education Media & Publishinginsightintodiversity.com

INSIGHT Into Diversity firmographics

Firmographics
Name
INSIGHT Into Diversity
Legal name
Potomac Publishing, Inc.
Website
https://insightintodiversity.com
Company type
Private
Founded year
1974
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

INSIGHT Into Diversity industry classification

Industry
Product category
Higher Education Media & Publishing
NAICS
Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC
Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
akta.pro primary industry
Arts, Culture & Literary Magazines (MPAJAEAN)
akta.pro secondary industry
Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

  • Higher education publishing
  • Diversity equity inclusion media
  • Campus climate research
  • Education job board
  • Institutional awards programs

Where INSIGHT Into Diversity is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Offices1 record

Markets served

INSIGHT Into Diversity business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Magazine Subscriptions: Annual digital subscriptions for individuals at $19/year. The magazine publishes monthly content covering higher education diversity, equity, and inclusion topics.
  2. Advertising & Marketing Solutions: Multiple advertising options including magazine advertising, sponsored content, website & newsletter advertising, newsletter sponsorship, webinar sponsorship, podcast sponsorship, toolkit co-branding, and career center advertising.
  3. Job/Career Board: Job posting platform (careers.insightintoacademia.com) where employers can post jobs and find candidates in the higher education space. Features pricing for job postings.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualIndividual Annual Digital Subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

INSIGHT Into Diversity product offering

Product offering

Core offering

INSIGHT Into Diversity publishes a monthly magazine and accompanying digital media (newsletter, podcast, webinars) covering diversity, equity, and inclusion in higher education, and operates a higher education job board, campus climate survey instruments, and a suite of five recurring institutional award programs. It sells advertising, sponsorships, and award entry fees to colleges and universities, and offers an individual digital subscription at $19 per year.

Product overview

Insight Into Academia is a media publication platform serving the higher education sector, offering a monthly magazine focused on diversity, equity, and inclusion topics. The product portfolio centers on the core Insight Into Academia Magazine (published by Potomac Publishing, Inc.) paired with multiple supporting offerings: the Beyond the Quad Podcast and Newsletter for ongoing content delivery, the Career Center job board for institutional recruitment, and a suite of research tools including the National Campus Climate Data Center and ViewFinder Campus Climate Surveys. The company also operates a robust awards program featuring the HEED Award, Trailblazer Award, Civic Engagement Award, Mental Health & Well-Being Award, and Innovation Award to recognize institutional excellence. Additional offerings include webinars, data reports, and free toolkits covering storytelling, human resources, and civility frameworks. Advertising and marketing solutions round out the commercial offerings, with individual digital subscriptions available at $19/year.

Differentiator

Problem solved

Functional benefit

Brands

  • Beyond the Quad: Free weekly newsletter covering higher ed news, plus updates on awards and resources
  • HEED Award
  • Trailblazer In Higher Education Award
  • Civic Engagement and Community Service Award
  • Excellence in Mental Health and Well-Being Award
  • Top Colleges for Innovation Award

Products and services

  • Insight Into Academia Magazine

Companies that use INSIGHT Into Diversity

Customer profile

Named customers15 records

Segments2 records

Ideal customer profiles2 records

INSIGHT Into Diversity technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

INSIGHT Into Diversity partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

INSIGHT Into Diversity competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

INSIGHT Into Diversity social profiles

Digital presence

INSIGHT Into Diversity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

INSIGHT Into Diversity leadership team

Management profile

Number of profiles

INSIGHT Into Diversity funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

INSIGHT Into Diversity M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSIGHT Into Diversity

What does INSIGHT Into Diversity do?

INSIGHT Into Diversity publishes a monthly magazine and accompanying digital media (newsletter, podcast, webinars) covering diversity, equity, and inclusion in higher education, and operates a higher education job board, campus climate survey instruments, and a suite of five recurring institutional award programs. It sells advertising, sponsorships, and award entry fees to colleges and universities, and offers an individual digital subscription at $19 per year.

Is INSIGHT Into Diversity a public or private company?

INSIGHT Into Diversity is a private company. It is classified as unknown and is currently operating.

When was INSIGHT Into Diversity founded?

INSIGHT Into Diversity was founded in 1974. It employs 1 to 10 people.

Where is INSIGHT Into Diversity based?

INSIGHT Into Diversity is headquartered in St Louis, United States, in the North America region.

How does INSIGHT Into Diversity make money?

Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising & Marketing Solutions and job/Career Board.

Does INSIGHT Into Diversity have an API?

No public API is recorded for INSIGHT Into Diversity.

What industry is INSIGHT Into Diversity in?

INSIGHT Into Diversity's product category is Higher Education Media & Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of EDALAHAF, Cultural, Identity & Inclusion Programs. Its NAICS code is 5131 and its SIC code is 2721.

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Live signals
GlobeNewswireNotre Dame de Namur University Receives Insight Into Diversity Magazine’s 2025 Inspiring Programs In Business AwardNotre Dame de Namur University received the 2025 Inspiring Programs in Business Award from Insight Into Diversity magazine for its inclusive business programs. The university will be featured in the April 2025 issue alongside 20 other recipients. The award honors programs that support underrepresented students in business careers.GlobeNewswireFrontier Nursing University Receives INSIGHT Into Diversity Health Professions Higher Education Excellence in Diversity (HEED) AwardFrontier Nursing University received the 2023 Health Professions HEED Award from INSIGHT Into Diversity, its sixth consecutive year. The award recognizes its diversity initiatives, including a holistic admissions process and DEI staff expansion. Enrollment of students of color rose from 9% in 2010 to 30% in 2023.PR NewswireTU receives 2023 Higher Education Excellence in Diversity AwardThe University of Tulsa received the 2023 Higher Education Excellence in Diversity Award from INSIGHT Into Diversity magazine, marking its seventh consecutive year with this honor. The award recognizes the university's demonstrated commitment to diversity and inclusion through rigorous standards regarding recruitment, retention, and campus culture. This recognition highlights TU's ongoing efforts to support underrepresented faculty, staff, and students amidst broader political debates on DEI.GlobeNewswireFrontier Nursing University Receives INSIGHT Into Diversity 2022 Health Professions Higher Education Excellence in Diversity AwardFrontier Nursing University received the 2022 Health Professions Higher Education Excellence in Diversity Award from INSIGHT Into Diversity, its fifth consecutive win. The university will be featured in the December 2022 issue alongside 64 other recipients. FNU has raised its enrollment of students of color from 9 percent to over 27 percent in 12 years.EcuECU recognized as a 2022 Diversity Champion - News ServicesEast Carolina University has been named a 2022 Diversity Champion by INSIGHT into Diversity magazine and received its Higher Education Excellence in Diversity (HEED) Award for the 11th consecutive year. The recognition highlights the university's unyielding commitment to diversity and inclusion, distinguishing it as the only UNC System institution to achieve this top-tier status.PR NewswireUH Law Center named Diversity Champion by INSIGHT Into Diversity MagazineThe University of Houston Law Center was named Diversity Champion by INSIGHT Into Diversity Magazine, becoming the only law school in the U.S. to receive this distinction. It also received its sixth consecutive Higher Education Excellence in Diversity (HEED) Award for demonstrating a strong commitment to diversity and inclusion through initiatives like its Pre-Law Pipeline Program.PR NewswireUSF's commitment to enhancing supplier diversity earns national recognitionThe University of South USF received the Jesse L. Moore Supplier 2021 Diversity Award from INSIGHT Into Diversity magazine for its commitment to supporting minority-owned businesses. Since launching a strategic initiative in 2017, the university has spent over $120 million with diverse suppliers, significantly increasing its procurement engagement with these groups.GlobeNewswireFrontier Nursing University Receives INSIGHT Into Diversity Health Professions Higher Education Excellence in Diversity (HEED) AwardFrontier Nursing University received the 2020 HEED Award from INSIGHT Into Diversity, its third consecutive win. The university's student population of color grew from 9% in 2009 to 24% in 2020. FNU will be featured in the December 2020 issue of the magazine.Insight Into DiversityIntroducing INSIGHT Into Diversity’s First Annual Inspiring Affinity Group AwardINSIGHT Into Diversity announced its first annual Inspiring Affinity Group Award, recognizing 38 employee resource groups across higher education and health systems. The groups, covering racial, gender, and other identities, aim to foster belonging, mentorship, and retention. The award highlights the growing importance of ERGs in diverse workplaces.