RAR Rasip

What RAR Rasip does

RAR Agro & Indústria is a privately held Brazilian diversified food and agribusiness company headquartered in the Serra Gaúcha region of Rio Grande do Sul. Operating across multiple sub-brands (Gran Formaggio Rar, RAR Gastronomia, RAR Vinhos, Rasip Agro, Spaccio RAR Gastronomia), the company produces Italian-style Type Grana cheese (the first produced outside Italy, since 1998), artisanal charcuterie, wines and spirits, ciders, olive oils, butter, cream, and apples. The business is vertically integrated: it operates a 1,300-cow dairy producing up to 45,000 liters per day (entirely dedicated to Gran Formaggio Rar), 1,100 hectares of apple orchards, and large-scale grain operations (2,735 ha soybeans, 1,030 ha corn) with a 255,000-bag storage unit.

The core technology base combines traditional Italian cheese-making and winemaking methods (including 12 and 18-month aging for Grana, appassimento technique for the Don Raul wine label, and traditional champenoise sparkling production) with modern dairy, storage, and bottling equipment. Production is anchored by independent third-party certifications — FairFood Animal Welfare (first in Southern Brazil) and Selo Produto Orgânico Brasil for apples — that create verified differentiation in the marketplace.

The company sells through dedicated regional sales representatives covering all Brazilian states, branded Spaccio RAR gourmet retail stores (with a franchise model), the Amazon.com.br marketplace, and export channels reaching more than 10 countries (primarily for apples, with cheese shipped to Paraguay and Chile). Pricing is quote-based rather than publicly disclosed. Revenue is generated predominantly through branded packaged food and beverage sales across gourmet retail, food service, wholesale distribution, and direct-to-consumer channels, with no enterprise anchor customers identified.

Name

RAR Rasip

Legal name

RAR Agro & Indústria

Website

https://rar.ind.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RAR Agro & Indústria is a Brazilian vertically integrated food producer operating in the Serra Gaúcha region, manufacturing premium Italian-style cheese (Gran Formaggio Rar), charcuterie, wines, spirits, ciders, and apples under multiple sub-brands for retail, food service, and export markets.

Ownership category

akta.pro rank

Product category

Premium Italian-style Foods and Beverages

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Cattle and Milk Production (112120), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Dairy Products (2020), Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Salted & Unsalted Butter Manufacturing (Retail/Consumer Packs) (AFAHACAC), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Milk Production (Raw Milk) (AFAEACAA)

Keywords

• Artisan cheese production
• Italian-style gourmet foods
• Wine and spirits
• Apple cultivation
• Premium charcuterie

Headquarters

HQ city

Vacaria

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food & Beverage Product Sales: RAR Agro & Indústria generates revenue through the sale of branded food and beverage products including cheeses (Gran Formaggio Rar), charcuterie (RAR Gastronomia), wines and spirits (RAR Vinhos), agricultural products (apples from Rasip Agro), butter, cream, and olive oils. Products are sold through regional distributors, retail stores, and e-commerce.
2. Retail Store Sales (Spaccio RAR): The company operates Spaccio RAR Gastronomia physical gourmet retail stores selling directly to end consumers, and offers a franchise model for Spaccio RAR stores.
3. Exports: Approximately 20% of apple production is exported to over 10 countries. Gran Formaggio Rar cheese is exported to Paraguay and Chile.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RAR Agro & Indústria produces and sells premium Italian-style food products including the Gran Formaggio Rar Type Grana cheese (the first produced outside Italy), artisanal charcuterie, wines and spirits, organic apples, and dairy products. The company operates its own dairy farm (1,300 cows, 45,000 liters of milk per day), apple orchards (1,100 hectares), and grape vineyards in the Serra Gaúcha region, distributing products through regional sales representatives across Brazil, company-owned Spaccio RAR retail stores, and an Amazon.com.br storefront, while exporting to over 10 countries.

Product overview

RAR Agro & Indústria operates as a diversified food production company with multiple product lines under distinct sub-brands. The core offerings include: (1) Gran Formaggio Rar - premium Type Grana cheese, the first produced outside Italy, available in 12 and 18-month aged variants plus grated formats; (2) RAR Gastronomia - Italian-style gourmet products including cold cuts (Salame Milano, Presunto Parma, Presunto Cru Italiano), dairy products (cream, butter), and specialty ingredients (olive oils, balsamic vinegar); (3) RAR Vinhos - wines and spirits including national wines from Serra Gaúcha, imported wines from Italy and Argentina, sparkling wines, and ciders; (4) Rasip Agro - agricultural division producing organic and conventional apples, grains (soy, corn), and milk for cheese production. The company also operates Spaccio RAR Gastronomia retail stores. Products are sold through distributors across Brazil and exported to multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Rar Gastronomia: Gourmet food line including olive oils, balsamic vinegar, creams, butter, cold cuts (salami Milano, Prosciutto Crudo Italiano, Prosciutto Parma), cheese boards, and recipe products.
• Rasip Agro
• Gran Formaggio Rar
• RAR Vinhos
• Spaccio RAR Gastronomia

Products and services

• Gran Formaggio Rar Premium Type Grana cheese following Italian tradition, the first Type Grana cheese produced outside Italy, available in 12-month and 18-month aged variants plus grated formats. Made from 100% milk of the company's own dairy herd of Dutch cows. The first cheese in Brazil with Animal Welfare certification on its packaging.
• RAR Gastronomia

Quantifiable outcome

• First Type Grana cheese produced outside Italy since 1998
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MASIcoreStrategic or Co-development PartnerRAR Agro & Indústria partnered with MASI, the renowned Italian wine producer led by Sandro Boscaini, for a Wineproject collaboration. This partnership combines MASI's expertise in Italian winemaking with RAR's Brazilian terroir to produce premium wines including the Amarone della Valpolicella, Bardolino Classico, and other Italian-style wines. The collaboration also includes Argentine wines from MASI's Tupungato property.
• FairFoodcoreOthersFairFood is the independent certification body that audited and granted the Animal Welfare certification to RAR Agro & Indústria's farm and dairy operations. This certification verifies compliance with rigorous ethical animal handling and care criteria.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Italac: Major Brazilian dairy company producing cheese, milk, butter, and dairy ingredients. Comparable as a vertically integrated Brazilian dairy processor with branded retail presence.
• Vinícola Miolo: One of Brazil's largest wineries, based in Serra Gaúcha. Directly comparable wine producer operating in the same Serra Gaúcha region as RAR Vinhos, serving domestic and export markets with premium varietals.
• Tirolez: One of Brazil's largest cheese manufacturers (mozzarella, provolone, ricotta, specialty cheeses). Directly comparable as a Brazilian dairy processor serving retail and foodservice with branded cheese products.
• Casa Valduga: Premium Brazilian winery and sparkling wine producer from Serra Gaúcha. Comparable boutique wine/sparkling producer with strong regional brand presence and premium positioning.
• Quatá Alimentos: Brazilian cheese manufacturer with a broad portfolio including mozzarella, provolone, and specialty cheeses, serving retail and foodservice. Comparable business model focused on branded dairy/cheese production for the Brazilian market.

Broad incumbents

• Aurora Alimentos: Large Brazilian food cooperative with broad portfolio across dairy, meats, wines, and other categories. Comparable diversified food portfolio and integrated agribusiness model, though at much greater scale.

Peers

• Vinícola Salton:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rar-rasip

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAR Rasip