NDB Groep

What NDB Groep does

NDB Groep is a privately held Dutch financial advisory group headquartered in Volendam, founded in 1954 (originating with De Jong Assurantiën). The group operates a network of 11 independently branded advisory offices across the Netherlands, employing approximately 230 staff, and serves both private individuals and small-to-medium-sized enterprises with insurance, mortgage, banking (via ASN Bank intermediation), pension, business risk, and real estate brokerage services. Each office retains its own regional identity while sharing a centralized ICT/CRM platform, compliance infrastructure, and the DiVerz! volmachtbedrijf — a delegated underwriting authority that manages acceptance, policy administration, and claims handling across 16 insurance carrier mandates without direct insurer intervention.

The core technology stack consists of a proprietary shared ICT platform, a uniform CRM environment, and the DiVerz! underwriting and administration platform, supported by Anva insurance administration software and VDD/DDI applications. Several offices have developed proprietary service concepts, most notably Struijs's ABC (Advisory, Management, Communication) Employee Benefits portal, which links employers to insurers and gives employees insight into pension and employment conditions. NDB Groep's revenue is generated through insurance and mortgage advisory commissions, banking intermediation fees paid by ASN Bank, and underwriting/administrative fees from DiVerz! across its 16 insurer mandates; pricing is not publicly disclosed and is embedded in the underlying products.

Since joining GGW Group — a Hamburg-headquartered European broker and underwriting group with 70+ partner companies, 2,000+ employees, and over €1 billion in premiums — in January 2023, NDB has accelerated a roll-up strategy, completing approximately 8 acquisitions of regional insurance brokers and advisory firms in roughly one year. GGW Group provides acquisition capital and cross-border synergies, while NDB retains operational autonomy, local branding, and an owner-led family-business culture. Management includes Jan de Boer (Algemeen directeur), Peter Steur (Financieel directeur), Peter Haklander (Volmacht Directeur DiVerz!), Marita Mühren (HR Directeur), Erwin de Kroon (Commercieel Directeur, joined 2026 from Vanbreda Risk & Benefits), and others.

Name

NDB Groep

Legal name

NDB Groep

Website

https://ndb.nl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

NDB Groep is a Dutch financial advisory group operating 11 independently branded offices (~230 employees) that deliver insurance, mortgage, banking, pension, and business advisory services to private individuals and SMEs, underpinned by a centralized DiVerz! underwriting platform and GGW Group membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Volendam

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Advisory and Mediation Fees: NDB Groep offices act as independent financial advisors and insurance brokers, earning commissions and fees from insurance products (schadeverzekeringen, inkomensverzekeringen), advisory services, and policy placement for both business and retail clients. The group is 100% independent and works exclusively in the client's interest.
2. Banking Intermediary Revenue: Select offices serve as independent advisors of ASN Bank, earning fees for mortgage advisory and banking product intermediation. Services include advice on savings, investments, and payment products.
3. DiVerz! Underwriting (Volmacht) Revenue: DiVerz! acts as gevolmachtigde (underwriting agent) for multiple insurance companies, accepting risk, issuing policies, handling claims, and collecting premiums on behalf of insurers. Revenue derived from underwriting commissions and administrative fees across 16 insurer mandates.
4. Mortgage Advisory Fees: Offices provide independent mortgage advisory services, placing mortgage products from a wide range of providers and earning intermediation fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NDB Groep is a Dutch financial advisory group that provides insurance intermediation, mortgage advisory, banking services (via ASN Bank), pension advisory, business risk advisory, and real estate brokerage to both private individuals and SMEs. The group operates 11 independently branded offices across the Netherlands and the DiVerz! centralized underwriting platform, which handles acceptance, policy issuance and claims processing under 16 insurer mandates on behalf of the advisory offices.

Product overview

NDB Groep is a unified platform-plus-branches financial services organization consisting of a parent group and 11+ regional advisory offices operating under their own brands. The portfolio includes core service categories (insurance intermediation, mortgages, banking via ASN Bank, business advisory, pension advisory, and real estate brokerage) delivered through distinct regional brands (nemassdeboer, De Jong Assurantiën, Braas & Partners, NVO Groep, Froonacker van de Witte, Struijs Financial Planning, Steijnborg Assurantiën, Van de Zandschulp Assurantiën) plus DiVerz!, the centralized volmachtbedrijf (underwriting authority) enabling rapid policy handling for 16 insurers without direct insurer involvement. The group maintains individual office identity while benefiting from shared IT platform, compliance, and group purchasing power through GGW Group membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Verzekeringen (Insurance Advisory)
• Hypotheken (Mortgage Advisory)
• Bankzaken (Banking via ASN Bank)
• Zakelijk Advies (Business Insurance Advisory)
• Pensioen (Pension Advisory)
• Makelaardij (Real Estate Brokerage)
• DiVerz! Underwriting Platform (Volmachtbedrijf)
• Struijs ABC Concept (Employee Benefits)

Quantifiable outcome

• NDB Groep ranked #33 in AM Top 100 Intermediair 2024, indicating significant market share in Dutch financial intermediation.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GGW GroupcoreStrategic or Co-development Partner · 1 January 2023NDB Groep joined GGW Group in January 2023. GGW Group is a European group of high-quality insurance brokers and underwriting companies, headquartered in Hamburg, Germany. NDB Groep's existing shareholders took a stake in GGW Group and remain in leadership positions. GGW Group provides financial strength, acquisition capacity, and cross-border synergies while NDB Groep retains operational autonomy and local brand identity. GGW Group has 70+ partner companies and over 1 billion EUR in premiums.
• ASN BankcoreChannel Partner/ Reseller/ DistributorMultiple NDB Groep member offices (De Jong Assurantiën, NVO Groep, Van de Zandschulp) operate as independent advisors (zelfstandig adviseur) of ASN Bank. They provide banking advice and intermediate ASN Bank products (savings, current accounts, mortgages) to both private and business clients.
• DiVerz! Insurer Partners (16 carriers)coreStrategic or Co-development PartnerDiVerz! acts as gevolmachtigde (underwriting agent) for 16 domestic and foreign insurance companies. This enables DiVerz! to independently accept risks, issue policies, handle claims and collect premiums on behalf of these insurers without carrier intervention.
• NLG (Samenwerkingsverband)minorStrategic or Co-development PartnerFroonacker van de Witte is affiliated with NLG, a collaboration of advisory firms active in both private and commercial markets. The partnership enables enhanced service delivery to clients through shared resources and expertise.
• PhiDelphi (Corporate Finance Advisor)minorImplementation/ SI/ Consulting PartnerPhiDelphi acted as corporate finance specialist advising NDB Groep in the GGW Group transaction.
• KPMG (Financial Advisory)minorImplementation/ SI/ Consulting PartnerKPMG provided financial advisory services to NDB Groep in the GGW Group transaction.
• CORP. Advocaten (Legal Advisory)minorImplementation/ SI/ Consulting PartnerCORP. Advocaten provided legal advisory services to NDB Groep in the GGW Group transaction.
• Amstone (Tax Advisory)minorImplementation/ SI/ Consulting PartnerAmstone provided tax advisory services to NDB Groep in the GGW Group transaction.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MeesRisicobeheer: Dutch independent risk and insurance advisory firm serving corporate clients. Comparable to NDB's MKB-focused offices in serving Dutch SMEs with business insurance, risk management, and employee benefits.
• Flynth: Large Dutch advisory group combining accounting, tax, and financial advisory including insurance brokerage. Comparable to NDB in offering a one-stop-shop across financial services for Dutch SMEs and private clients via a regional office network.
• Vanbreda Risk & Benefits: Belgian-Dutch insurance broker and risk advisor serving corporate and individual clients with a comparable multi-office, regionally anchored model. Highly relevant given that NDB's new Commercial Director previously spent 12.5 years at Vanbreda, signaling direct overlap in client segments and operating approach.
• Voogd & Voogd Verzekeringen: Dutch insurance intermediary group with multiple regional offices offering personal and commercial insurance, mortgages, and financial planning. Closely comparable to NDB in target market (MKB and individuals), service breadth, and decentralized multi-brand operating model.
• Klap Verzekeringsmakelaar: Dutch insurance broker with a network of regional offices serving private and business clients across insurance and financial services. Comparable to NDB in scale, multi-office footprint, and reliance on independent advisory positioning.

Others

• GGW Group: NDB's parent European insurance broker and underwriting group (Leading Brokers United and Wecoya Underwriting) headquartered in Hamburg. Included as a strategic/structural comparator since NDB operates as a GGW partner platform; useful for understanding the broader group economics and acquisition pipeline.

Emerging players

• Independer.nl: Dutch digital insurance comparison and brokerage platform. Represents the digital-native emerging channel that competes for the same Dutch private and small-business insurance customers as NDB's offices, with a fundamentally different cost structure.

Broad incumbents

• Willis Towers Watson Netherlands: Global advisory, broking, and solutions firm active in the Netherlands across insurance, risk, and employee benefits. Comparable segment overlap with NDB's commercial insurance and pension advisory lines but at significantly larger scale.
• Aon Netherlands: Global insurance and reinsurance brokerage with a substantial Dutch presence serving corporate and specialty risks. Operates in the same Dutch market as NDB but at significantly larger scale and broader scope, making it a broad incumbent reference rather than a head-to-head competitor.
• Marsh Netherlands: Global insurance broker and risk advisor with operations in the Netherlands. Overlaps with NDB's MKB/corporate advisory business but operates as a much larger incumbent with broader international capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ndb-groep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDB Groep