MYTA
MYTA is a Spanish specialty mineral company (Zaragoza) that mines and processes sepiolite, attapulgite, and bentonite into absorbent products for consumer cat litter, animal welfare, and industrial applications, distributing to over 20 countries as a subsidiary of SAMCA Group.
- Company typePrivate
- Founded1985
- HeadquartersZaragoza, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MYTA does
MYTA (legal name: S.A. de Minería y Tecnología de Arcillas) is a Spanish specialty mineral company headquartered in Zaragoza that extracts sepiolite, attapulgite, and bentonite from its own mines and processes them in two of Europe's most modern and energy-efficient production plants. The company operates as a wholly-owned subsidiary of SAMCA Group, an Aragonese industrial and mining conglomerate with over 100 years of operating history spanning industrial minerals, plastic polymers, synthetic fibres, ceramics, agri-food, and nanotechnology. MYTA employs 51-100 staff and distributes products to more than 20 countries.
The company's product portfolio is organized across three segments. Under consumer cat hygiene, MYTA sells branded cat litter under two sub-brands — MyCAT® and Picky® — spanning natural sepiolite/attapulgite absorbents, bentonite clumping formulations, scented variants, recycled paper, plant-fibre, and ultra-light calcium silicate options through an owned e-commerce storefront (tienda.myta.es) and retail channels. For animal welfare, MYTA produces ADCLAY®, a sepiolite-based feed additive registered as EU technological additive number 1g563, and ECO CLAY®, a natural clay bedding absorbent that reduces ammonia concentration in livestock facilities. For industrial applications, TOTAL SORB® offers attapulgite- and sepiolite-based absorbents for oils, chemicals, and toxic waste inertisation, and ECO CLAY bio provides a synergistic mineral mixture for municipal and industrial biological wastewater treatment.
MYTA's revenue model combines direct-to-consumer sales via its online store for cat litter with direct B2B sales for animal welfare and industrial products (quote-based, available in Big Bag, bulk, and 20 kg formats on multi-year contracts). Distribution is multi-channel, combining the proprietary e-commerce storefront, brand-aligned Instagram channels (mycat_care, picky_catcare), and direct B2B field sales; the company reaches more than 20 countries globally. The company holds a 2024 European Union Sustainable Mining Management Certificate, has participated in the EU-funded INVESTIGO 2023 programme (Next Generation EU), and is enrolled in the FEDER Aragón 2021-2027 TDII programme, all supporting R&D capability. No revenue, headcount growth, or funding-round data is disclosed.
MYTA firmographics
Firmographics- Name
- MYTA
- Legal name
- S.A. de Minería y Tecnología de Arcillas
- Website
- https://myta.es
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MYTA is a Spanish specialty mineral company (Zaragoza) that mines and processes sepiolite, attapulgite, and bentonite into absorbent products for consumer cat litter, animal welfare, and industrial applications, distributing to over 20 countries as a subsidiary of SAMCA Group.
- Ownership category
- akta.pro rank
MYTA industry classification
Industry- Product category
- Industrial Minerals
- NAICS
- Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying (21232), Kaolin, Clay, and Ceramic and Refractory Minerals Mining (212323)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Kaolin & Industrial Clay Mining (Bentonite, Ball Clay, Fuller’s Earth) (IMAKAGAJ)
- akta.pro secondary industry
- Mycotoxin Binders & Detoxifiers (Clays, Yeast Cell Wall) (AFADALAH)
Keywords
Where MYTA is headquartered
LocationHeadquarters
- HQ city
- Zaragoza
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
MYTA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Consumer Cat Litter Products: Direct sales of branded cat litter products to consumers through online store and retail channels. Products include MyCAT® and Picky® brands with various formulations (natural, clumping, scented, recycled paper).
- Animal Welfare Products: B2B and B2C sales of ADCLAY® feed additives and ECO CLAY® bedding absorbents for livestock farming. Products address animal welfare, ammonia reduction, and pathogen control.
- Industrial Absorbent Solutions: Sales of TOTAL SORB® industrial absorbents for oil, chemical, and toxic waste absorption. Also includes water treatment solutions (ECO CLAY bio) for municipal and industrial wastewater treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultra-light absorbent cat litter - calcium silicate based |
| Other | Multi-year contract | Industrial and animal welfare products - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MYTA product offering
Product offeringCore offering
MYTA extracts absorbent minerals (sepiolite, attapulgite, bentonite) from its own mines and transforms them in two modern European production plants into clay-based solutions for three segments: consumer cat litter (MyCAT® and Picky® brands), animal welfare (ADCLAY® feed additives and ECO CLAY® bedding absorbents for livestock), and industrial applications (TOTAL SORB® oil/chemical/toxic-waste absorbents and ECO CLAY bio water treatment minerals).
Product overview
MYTA is a mineral extraction and processing company that develops and distributes absorbent clay-based solutions across three main segments: cat litter (under MyCAT® and Picky® sub-brands), animal welfare (ADCLAY® for feed additives and ECO CLAY® for bedding), and industrial applications (TOTAL SORB® for absorption and ECO CLAY bio for water treatment). The company extracts minerals from its own mines and processes them in two modern, energy-efficient production plants in Europe. Products span natural sepiolite and atapulgite absorbents, bentonite-based clumping litters, vegetable and recycled paper alternatives, animal feed additives, livestock bedding solutions, industrial oil/chemical absorbents, and wastewater treatment minerals.
Differentiator
Problem solved
Functional benefit
Brands
- MyCAT®: Cat litter brand offering natural absorbent, clumping, and scented sand products made from sepiolite and attapulgite minerals.
- Picky®
- ADCLAY®
- ECO CLAY®
- TOTAL SORB®
Products and services
- MyCAT® cat litter
Quantifiable outcome
- Reduces ammonia concentration preventing respiratory and dermatological problems in livestock
- +2 more outcomes
Companies that use MYTA
Customer profileSegments3 records
Ideal customer profiles3 records
MYTA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MYTA partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
MYTA competitors and assessment
Company assessmentRegional players
- Ashapura Group: India-based bentonite, kaolin and industrial minerals group serving absorbents, pet litter and iron ore, providing a regional/emerging-market comparable in the same commodity clay value chain as MYTA.
Direct peers
- Oil-Dri Corporation of America: US-listed specialty mineral producer of cat litter (Cat's Pride, Fresh & Light) and industrial absorbents, directly comparable to MYTA's MyCAT/Picky consumer litter and TOTAL SORB industrial lines.
- Bentonite Performance Minerals (a subsidiary of Wyo-Ben): US bentonite mining and processing business focused on industrial absorbents, drilling and specialty applications, comparable to MYTA's industrial absorbent and bentonite-based cat litter operations.
- Sepiol SA / Sepitech: European sepiolite and attapulgite miner/processor focused on cat litter, animal bedding and industrial absorbent applications, directly comparable to MYTA's specialty clay platform.
- Laviosa Mineraria S.p.A. Italian bentonite and specialty clay producer with industrial absorbent, pet litter and animal-welfare product lines closely overlapping MYTA's TOTAL SORB, ECO CLAY and cat litter ranges.
- Tolsa Group: Spanish specialty clay producer and direct competitor in sepiolite-based products for animal welfare, industrial absorbents, and cat litter, serving the same European B2B/B2C channels as MYTA.
Broad incumbents
- Church & Dwight Co., Inc. (Arm & Hammer): US-listed consumer products incumbent with the dominant Arm & Hammer cat litter franchise, serving as the principal branded competitive context for MYTA's MyCAT and Picky consumer brands.
- Clariant (Functional Minerals / Oil & Mining Services): Global specialty chemicals incumbent with functional mineral additives for industrial, environmental and feed-related applications, competing in adjacent product spaces rather than MYTA's core specialty clays.
- Sibelco: Global industrial minerals group active across bentonite, ball clay and specialty minerals for industrial, environmental and consumer applications, providing broader market context for MYTA's specialty clays.
- Imerys S.A. Global industrial minerals major with bentonite, kaolin and sepiolite operations serving absorbents, filtration and performance minerals, providing broader competitive context to MYTA's specialty clay business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MYTA social profiles
Digital presenceMYTA compliance and trust
Trust signalCompliance3 records
MYTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYTA leadership team
Management profileNumber of profiles
MYTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYTA
What does MYTA do?
MYTA extracts absorbent minerals (sepiolite, attapulgite, bentonite) from its own mines and transforms them in two modern European production plants into clay-based solutions for three segments: consumer cat litter (MyCAT® and Picky® brands), animal welfare (ADCLAY® feed additives and ECO CLAY® bedding absorbents for livestock), and industrial applications (TOTAL SORB® oil/chemical/toxic-waste absorbents and ECO CLAY bio water treatment minerals).
Is MYTA a public or private company?
MYTA is a private company. It is classified as corporate owned and is currently operating.
When was MYTA founded?
MYTA was founded in 1985. It employs 51 to 100 people.
Where is MYTA based?
MYTA is headquartered in Zaragoza, Spain, in the Europe region.
How does MYTA make money?
Three revenue lines are on record. Consumer Cat Litter Products are the primary driver. The others are animal Welfare Products and industrial Absorbent Solutions.
Who are MYTA's main competitors?
Ashapura Group is listed as a regional player. Direct peers are Oil-Dri Corporation of America, Bentonite Performance Minerals (a subsidiary of Wyo-Ben), Sepiol SA / Sepitech, Laviosa Mineraria S.p.A. and Tolsa Group. Broad incumbents are Church & Dwight Co., Inc. (Arm & Hammer), Clariant (Functional Minerals / Oil & Mining Services), Sibelco and Imerys S.A..
Does MYTA have an API?
No public API is recorded for MYTA.
What industry is MYTA in?
MYTA's product category is Industrial Minerals. Its primary akta.pro industry code is IMAKAGAJ, Kaolin & Industrial Clay Mining (Bentonite, Ball Clay, Fuller’s Earth), with a secondary code of AFADALAH, Mycotoxin Binders & Detoxifiers (Clays, Yeast Cell Wall). Its NAICS code is 21232 and its SIC code is 1400.