Glen Street Theatre

What Glen Street Theatre does

Glen Street Theatre is a 400-seat proscenium arch auditorium located in Belrose on Sydney's Northern Beaches, owned and operated by Northern Beaches Council as part of the broader Glen Street Cultural Hub. Opened on 6 July 1985 as Stage Two of the Forest Community Centre, the venue stages approximately 200 performances and events annually and attracts more than 65,000 visitors per year. Programming spans professional theatre productions, children's shows, music and tribute performances, dance concerts, comedy, film festivals, and special events, with the theatre positioning itself as the 'local stage' for the Northern Beaches catchment and serving audiences that would otherwise travel to Sydney's CBD.

The theatre runs a multi-stream revenue model combining ticket sales through the TicketSearch platform (with non-member internet transaction fees of $5.50 and phone/counter fees of $6.50), an annual Season Membership program (single $35, double $60), venue hire to external promoters, dance schools, and community groups, bar and kiosk concessions including a 12.5% merchandise commission, corporate sponsorships and donations, school excursion bookings ($25-$30 per student/teacher), and gift vouchers valid for three years. Ticketing is delivered online, by phone (02 9470 5913), and at the Box Office (Monday-Friday 10am-4pm plus one hour pre-show), with e-tickets delivered via email and mobile wallet integration. Accessibility is supported through hearing loop, Auracast Bluetooth assistive listening, wheelchair seating, captioned performances, and companion card accommodations.

Glen Street Theatre serves a diversified audience including adult theatre-goers, families with children, music and live-entertainment enthusiasts, film audiences, dance schools (Valerie Smith Stage School, Dance Arena Academy, Lamont Dance Theatre, DANCE1), and school excursion groups, with marketing delivered through a website, an email newsletter to 2,400-2,500 active members, Facebook, Instagram, LinkedIn, Google Analytics retargeting, and printed theatre programs. The venue hosts touring productions by Sydney Theatre Company, Ensemble Theatre, Griffin Theatre Company, and Queensland Theatre Company, alongside national co-productions including 'Where is the Green Sheep?' with Monkey Baa Theatre Company and QPAC's Out of the Box. The Director is Belinda Gibson; venue services are coordinated through Northern Beaches Council via Michele Elliott. As a council-owned community asset rather than a commercial enterprise, the theatre operates within a public-sector governance structure with no venture, private-equity, or public-market ownership.

Name

Glen Street Theatre

Legal name

Glen Street Theatre

Website

https://glenstreet.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Glen Street Theatre is a council-owned 400-seat performing arts venue in Sydney's Northern Beaches, staging approximately 200 professional and community productions annually for 65,000+ visitors across theatre, music, dance, family, and film programming.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater & Performing Arts Ticketing (HSACALAC)

Keywords

• Live theatre venue
• Performing arts centre
• Professional theatre productions
• Venue hire services
• Community theatre programming

Headquarters

HQ city

Belrose

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for theatre productions, concerts, dance performances, and film screenings. Pricing varies by production with member discounts and concession pricing available.
2. Membership Program: Annual membership program offering single ($35) and double ($60) memberships providing discounted tickets, no transaction fees, complimentary drinks, and priority booking periods.
3. Venue Hire: Hire of theatre facilities and rehearsal room to external promoters, dance schools, community groups, and commercial producers. Includes ticketing and marketing services for hirers.
4. Bar and Kiosk: Licensed bar serving drinks and snacks, popular for pre and post-show socialising. Commission on merchandise sales (12.5%).
5. Sponsorships and Donations: Corporate sponsorships at various levels combining cash and in-kind benefits including branding, event access, and venue usage. Donations support education and outreach programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Glen Street Theatre operates a 400-seat tiered proscenium arch auditorium presenting professional theatre productions, music concerts, dance performances, children's shows, and film screenings. The venue offers ticketed seasonal programming, an annual membership program, venue hire to external producers and dance schools, gift vouchers, group bookings, and a curriculum-linked education program for school excursions. The theatre is owned and operated by Northern Beaches Council and serves as a community performing arts hub on Sydney's Northern Beaches.

Product overview

Glen Street Theatre is a 400-seat professional performing arts venue located in Belrose, Sydney, operated by Northern Beaches Council. The theatre offers a unified portfolio centered on its tiered proscenium arch auditorium for professional productions, children's shows, and community events. Supporting services include ticketing, season memberships, gift vouchers, group bookings, venue hire, and an education program. The venue integrates accessibility features including hearing loops and captioned performances, and provides marketing support for venue hirers.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Membership Annual subscription membership program offering discounted member-priced tickets, priority booking access before general public, no transaction fees, and complimentary drinks. Available as Single ($35/calendar year) or Double ($60/calendar year) tiers, providing member benefits at the venue and with cross-promotional partners such as Behind the Beans Cafe and Manly Art Gallery and Museum (MAG&M).
• Venue Hire Hire of the 400-seat proscenium arch auditorium and 8.5m x 11m sprung-floor rehearsal room to external promoters, dance schools, community groups, and commercial producers. Includes orchestra pit, lighting and sound facilities, fully licensed bar and kiosk, ticketing services, and marketing support for hire events.
• Education Program Dedicated school excursion program for Foundation through Year 12 students, featuring productions with curriculum links, teacher resource kits, relaxed/sensory-friendly performances, and dedicated booking support. School bookings priced at $25-$30 per student/teacher with a non-refundable $100 deposit and final payment due 8 weeks prior to the event.
• Gift Vouchers Redeemable gift vouchers available in fixed denominations of $50, $100, $150, $200, $250, or custom amounts. Valid for 3 years from purchase and usable toward any performance or service at Glen Street Theatre.
• Group Bookings Coordinated group booking service for groups of 10 or more patrons, offering discounted group pricing, payment plan options, and dedicated booking support via the Box Office.

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Monkey Baa Theatre CompanycoreStrategic or Co-development PartnerCo-production partner for 'Where is the Green Sheep?' - an immersive visual theatre experience based on the beloved children's book by Mem Fox and Judy Horacek. A Monkey Baa Theatre Company and QPAC's Out of the Box co-production, presented by Glen Street Theatre.
• QPAC's Out of the BoxcoreStrategic or Co-development PartnerCo-production partner for 'Where is the Green Sheep?' alongside Monkey Baa Theatre Company and Arts Centre Melbourne, The Sydney Opera House and The Art House Wyong. QPAC (Queensland Performing Arts Centre) initiative supporting early childhood theatre.
• Sydney Opera HouseminorStrategic or Co-development PartnerAssociated partner in co-production of 'Where is the Green Sheep?' - presenting acclaimed children's theatre with national touring partners.
• Arts Centre MelbourneminorStrategic or Co-development PartnerAssociated partner in co-production of 'Where is the Green Sheep?' supporting national touring theatre for children.
• Adventure EntertainmentminorChannel Partner/ Reseller/ DistributorPresents the Women's Adventure Film Tour and Reel Rock climbing film festival at Glen Street Theatre. Partnership brings adventure and documentary film content to local audiences.
• Stage Artz Performing Arts SchoolminorChannel Partner/ Reseller/ DistributorPresents Disney's FROZEN musical production at Glen Street Theatre. Community performing arts school producing full-scale theatrical productions with profits donated to Sydney Children's Hospitals Foundation ($403,000 raised to date).
• Echo TheatreminorChannel Partner/ Reseller/ DistributorPresents 'Bombshells' by Joanna Murray-Smith at Glen Street Theatre. Sydney-based theatre company producing acclaimed contemporary Australian plays.
• Forest Coach LinesminorOthersLocal bus service providing public transport access to Glen Street Theatre. Multiple routes (141, 271, 274, 282, 283) run directly past the venue.
• Northern Beaches CouncilcoreOthersOwner and operator of Glen Street Theatre. Provides funding, maintenance, and administrative support for the cultural venue. Glen Street Theatre is part of the broader Glen Street Cultural Hub under Council management.
• Behind the Beans CafeminorGTM or Marketing PartnerLocal cafe adjacent to Glen Street Theatre offering 10% discount to Glen Street Theatre members. Part of member benefit program.
• Manly Art Gallery and Museum (MAG&M)minorGTM or Marketing PartnerCultural partner offering 10% discount on Design Shop purchases and events at MAG&M for Glen Street Theatre members. Cross-promotional relationship between local cultural institutions.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ensemble Theatre: Long-running intimate Sydney theatre company presenting professional seasons of Australian and international plays. Directly comparable as one of Glen Street's regular touring partners and as a similarly-sized Sydney presenting operation focused on theatre (rather than musicals or variety).
• Carriageworks: Sydney multi-arts centre presenting contemporary performance, theatre, dance, and visual arts in a redeveloped industrial venue. Comparable as a Sydney presenting organisation with a mixed professional/community programming mix, though skewed toward contemporary/experimental work rather than traditional theatre seasons.
• Belvoir St Theatre: Sydney-based 300+ seat not-for-profit theatre in Surry Hills presenting contemporary Australian plays, international works, and new writing. Closely comparable as a Sydney metropolitan presenting theatre with a subscription-style audience, similar 400-seat-class capacity, and overlapping producing company relationships.
• Seymour Centre: University of Sydney-operated multi-space performing arts venue in Sydney presenting theatre, dance, music, and family programming. Comparable as a community-serving, multi-purpose venue with similar tiered auditorium scale, school programming emphasis, and venue-hire business model.
• Riverside Theatres Parramatta: Western Sydney council-operated multi-venue performing arts centre presenting professional touring theatre, children's shows, and community programming. Directly comparable to Glen Street as a local-government-owned presenting venue with subscription series, school excursion programs, and venue hire.

Broad incumbents

• Sydney Opera House: Australia's flagship performing arts venue presenting theatre, musicals, dance, and music across multiple halls. Comparable to Glen Street as a presenter/venue for touring Australian performing arts, though at much larger scale and broader programming remit; already a partner on Glen Street's children's co-productions.
• Capitol Theatre Sydney: Major Sydney commercial theatre presenting large-scale musicals, concerts, and touring productions. Comparable as a Sydney live entertainment presenting venue but at much larger capacity (2,000+ seats) and focused on commercial blockbusters rather than subscription theatre programming.
• QPAC (Queensland Performing Arts Centre): Brisbane's flagship multi-venue presenting organization programming theatre, musicals, ballet, and children's productions. Comparable as a co-production partner and presenting venue model, though at significantly larger scale; Glen Street partners with QPAC on Out of the Box children's programming.

Emerging players

• Monkey Baa Theatre Company: Sydney-based children's theatre company producing and touring work for young audiences nationally. Comparable as Glen Street's co-production partner on 'Where is the Green Sheep?' and as a producer of curriculum-linked educational theatre feeding Glen Street's school excursion program.

Regional players

• Adelaide Festival Centre: South Australia's primary performing arts venue complex, presenting theatre, musicals, dance, and children's programming. Comparable as a state-level council/government-backed presenting venue with subscription seasons, school programs, and venue hire — though operating in a different geographic market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlenStreetTheatre
• LinkedInlinkedin.com/company/glen-street-theatre
• Instagraminstagram.com/glen.street.theatre
• Xx.com/glenstreet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glen Street Theatre