PSIA AASI Rocky Mountain

What PSIA AASI Rocky Mountain does

PSIA-AASI Rocky Mountain (PSIA-RM) is the Rocky Mountain regional division of the national Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI) non-profit association. Founded in 1950 and headquartered in Steamboat Springs, Colorado, it serves 7,500+ individual instructor members and 60+ member ski and ride schools across Arizona, Colorado, Kansas, Nebraska, New Mexico, Oklahoma, Texas, and Wyoming. The organization administers nationally standardized certification pathways across eight disciplines — Alpine, Snowboard, Cross Country, Telemark, Adaptive Alpine, Adaptive Snowboard, Children's Specialist (CS1/CS2/CRMT), and Freestyle Specialist — each at three progressive levels plus specialist and trainer credentials, awarding Continuing Education Units (CEUs) that maintain instructor standing at member resorts.

The technology stack supporting this credentialing operation includes the regional psia-rm.org website (WordPress with a custom PSIA Calendar plugin generating iCal feeds), the national PSIA-AASI Member Portal for dues payment and event registration, the national E-Learning LMS at lms.thesnowpros.org hosting $20 modules such as Children's Specialist 1 and Freestyle Track, and The Matrix video platform at matrix.thesnowpros.org for gated demonstration and exam-task videos. Internal operations are supported by a dedicated Staff Payroll sub-site (staff.psia-rm.org) with tiered forms for examiners, trainers, and contractors, while the affiliated 501(c)(3) Rocky Mountain Ski Instructors Education Foundation (RMSIEF) operates a separate donation channel funding member scholarships.

PSIA-RM's revenue model is a mix of membership dues (administered via the national Member Portal on a recurring basis), per-event usage-based fees for certification assessments, prep clinics, and education clinics with tiered First Chair / Last Chair early-bird pricing ranging from approximately $125 for a 1-day Cross Country Level 1 Assessment to $500-$530 for the Children's Trainer full assessment, transaction-fee e-learning modules at $20 each, and charitable donations to the RMSIEF. The go-to-market motion is community-led, distributed through the regional website, the national Member Portal, e-learning webinars, on-snow events at member resorts, and the Total Training Pass service that allows schools to bring PSIA-AASI examiners to their home resort. Recent operational notes include potential cancellation of late Spring 2026 events at Loveland, A-Basin, and Breckenridge due to challenging regional snow conditions, with full refunds offered to participants.

Name

PSIA AASI Rocky Mountain

Legal name

PSIA-AASI - ROCKY MOUNTAIN (Professional Ski Instructors of America | American Association of Snowboard Instructors – Rocky Mountain Region)

Website

https://psia-rm.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

PSIA-AASI Rocky Mountain is the regional non-profit division of the national Professional Ski Instructors of America – American Association of Snowboard Instructors, serving 7,500+ instructors and 60+ ski & ride schools across eight U.S. states through standardized certification programs, on-snow education events, and e-learning across eight snowsports disciplines.

Ownership category

akta.pro rank

Product category

Snowsports Instructor Certification & Education

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAAAJAC

Ski & Snowboard Schools (Instruction & Coaching)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYMPAKAJAI

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Ski instructor certification
• Snowboard education
• Adaptive snowsports training
• Professional snowsports membership
• On-snow certification exams

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership dues: Annual membership dues paid by individual instructors and member ski & ride schools to the PSIA-AASI national body, administered through the Member Portal.
2. Education event fees: Per-event registration fees for certification exams, prep clinics, specialist assessments, and education clinics, with tiered First Chair / Second Chair or First Chair / Last Chair pricing and online course fees (e.g., $20 E-Learning modules).
3. E-Learning course fees: Fee-based online learning modules hosted on the national LMS, including the Children's Specialist 1 E-Learning Course ($20), Freestyle Track E-Learning ($20), and Snowboard Level II Professional Knowledge Exam ($20).
4. Charitable donations to RMSIEF: Optional donations to the Rocky Mountain Ski Instructors Education Foundation (RMSIEF), a 501(c)(3) organization, collected through payroll forms and the website donation page to fund scholarships for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PSIA-AASI Rocky Mountain is a regional non-profit membership division that administers nationally standardized certification, education, and continuing professional development programs for professional ski and snowboard instructors. It delivers discipline-specific certification pathways (Alpine, Snowboard, Cross Country, Telemark, Adaptive Alpine, Adaptive Snowboard, Children's Specialist, and Freestyle Specialist) across three progressive levels plus Trainer credentials, supported by in-person on-snow events, an e-learning LMS, a demonstration video library, and member-school partnerships across eight U.S. states.

Product overview

PSIA-AASI Rocky Mountain operates a single unified membership organization (psia-rm.org) that gates access to a portfolio of discipline-specific certification modules — Alpine, Snowboard, Cross Country, Telemark, Adaptive Alpine, Adaptive Snowboard, Children's Specialist (CS1/CS2/CRMT), and Freestyle Specialist (Alpine/Snowboard). The core membership unlocks event registration, education materials, and exam pathways, which are delivered through several connected platforms: the PSIA-RM website for content/calendar, the PSIA-AASI Member Portal (members.thesnowpros.org) for account/dues/event management, the PSIA-AASI E-Learning LMS (lms.thesnowpros.org) for online coursework, and The Matrix (matrix.thesnowpros.org) for hosted demonstration videos. Supporting services include the Total Training Pass for resort training, the RMSIEF scholarship foundation, a national job board, and an internal Staff Payroll portal at staff.psia-rm.org.

Differentiator

Problem solved

Functional benefit

Brands

• Rocky Mountain Ski Instructors Education Foundation (RMSIEF): A 501(c)(3) charitable education foundation affiliated with PSIA-AASI Rocky Mountain that provides scholarship dollars for members to attend events; supported by donations.

Products and services

• PSIA-RM Membership Annual membership providing access to certification pathways, education materials, events, scholarships, CEUs, and member benefits for individual instructors and member ski & ride schools across AZ, CO, KS, NE, NM, OK, TX, and WY.
• Alpine Certification Program Alpine (downhill ski) certification pathway with Level 1, Level 2, and Level 3 assessments, plus Trainer certifications, supported by Alpine Education Materials (IDP, Assessment Guide, Curriculum Catalog) and Demo Videos hosted on The Matrix.
• Snowboard Certification Program Snowboard certification pathway with Level 1, Level 2, and Level 3 assessments, plus Movement Analysis Video resource and Snowboard Education Materials (101, 201, 301, and Level 2/3 prerequisite content).
• Cross Country Certification Program Cross Country (Nordic) certification pathway with Level 1, Level 2, and Level 3 assessments, plus the Cross Country Rendezvous event and dedicated education materials.
• Telemark Certification Program Telemark certification pathway with Level 1, Level 2, and Level 3 assessments, plus education materials and demonstration videos.
• Adaptive Alpine Certification Program Adaptive Alpine certification pathway with Level 1, 2, and 3 events and education materials, covering cognitive, visual, and physical impairment specialties.
• Adaptive Snowboard Certification Program Adaptive Snowboard certification pathway with Level 1, 2, and 3 events and reference materials, including specialty assessments for Bi-Ski, Mono Ski, Cognitive, Visual, Stand-Up, and Sit-Down equipment configurations.
• Children's Specialist Certification Program Multi-discipline Children's Specialist certification program offering Children's Specialist 1 (CS1), Children's Specialist 2 (CS2), and Children's Rocky Mountain Trainer (CRMT) certificates, covering Alpine, Snowboard, and Telemark instruction for children aged three through teenage years.
• Freestyle Specialist Certification Program Freestyle Specialist certification pathway covering terrain park instruction for both Alpine (skiing) and Snowboard disciplines, with Level 1, 2, and 3 specialist designations.
• PSIA-AASI E-Learning Platform (LMS) National PSIA-AASI Learning Management System used by RM members to access online courses, webinars, Children's Specialist 1 E-Learning, and CS2 Workbook/Quiz, accessed via PSIA-AASI national account credentials.
• PSIA-AASI Member Portal National PSIA-AASI Member Portal where members log in to pay dues, view member information, manage My Events (including registration, edits, and cancellations), and access member benefits.
• The Matrix (Demonstration Video Library) PSIA-AASI national video platform that hosts Alpine Level 1, 2, and 3 Demonstration Videos filtered by discipline, division, and certification, accessed via PSIA-AASI national account.
• PSIA-RM Event Calendar and Event Registration Region-wide certification exam, prep clinic, education clinic, and webinar calendar with online registration, calendar filtering by discipline (Adaptive, Alpine, Children's, Cross Country, Freestyle, Multi-Discipline, Senior, Snowboard, Telemark), event detail pages, and ICS calendar export.
• Total Training Pass (TTP) Service for member ski and ride schools to bring a PSIA-AASI Rocky Mountain examiner to their resort to deliver modern snowsports teaching techniques and prepare candidates for certification exams via direct, meaningful contact.
• RMSIEF (Rocky Mountain Ski Instructors Education Foundation) 501(c)(3) charitable Education Foundation that provides scholarship dollars for PSIA-AASI RM members to attend events, accepting 100% tax-deductible donations, optionally deducted from staff payroll submissions.
• National Job Board Link to the PSIA-AASI national job board for employment postings in the ski/snowboard industry, surfaced from the PSIA-RM homepage footer.

Quantifiable outcome

• 7,500+ individual members and 60+ member ski & ride schools across the Rocky Mountain region.
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• PSIA-AASI National (Professional Ski Instructors of America – American Association of Snowboard Instructors)flagshipStrategic or Co-development PartnerPSIA-AASI Rocky Mountain is a regional division of the national PSIA-AASI organization. The regional site integrates with the national Member Portal (members.thesnowpros.org) for dues, registration, and member information; with the national LMS (lms.thesnowpros.org) for e-learning and webinars; with the national Matrix video platform for demonstration videos; and with the National Job Board. The national body sets curriculum and certification standards that the regional division administers.
• Rocky Mountain Ski Instructors Education Foundation (RMSIEF)coreStrategic or Co-development Partner501(c)(3) charitable education foundation affiliated with PSIA-AASI Rocky Mountain that provides scholarship dollars for members to attend events. Donations are 100% tax-deductible. The foundation is supported through member payroll deductions and direct donations.
• Spot InsuranceminorGTM or Marketing PartnerSpot Insurance is offered to PSIA-AASI RM event participants for injury coverage during events (e.g., $25k injury coverage with $0 deductible at $12.99/day, and an annual policy for $149.99). Policy details and benefits are promoted via PSIA event registration pages.
• Ski & Ride School member organizations (Vail, Breckenridge, Steamboat, Beaver Creek, Aspen Snowmass, etc.)coreChannel Partner/ Reseller/ DistributorThe 60+ member ski and ride schools across the Rocky Mountain region partner with PSIA-AASI RM to host on-snow certification assessments, prep clinics, and education events at their resorts. Schools include Vail, Breckenridge, Steamboat, Beaver Creek, Aspen Snowmass, Keystone, Copper Mountain, Telluride, Winter Park, Eldora, Loveland, Ski Cooper, Sunlight, Wolf Creek, Purgatory, Powderhorn, Monarch, Ski Santa Fe, Taos, Angel Fire, Pajarito, Red River, Sipapu, Arizona Snowbowl, Breckenridge Nordic Center, and various adaptive programs. Schools access the Total Training Pass program to bring examiners to their resort.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Canadian Association of Snowboard Instructors (CASI): Canadian national snowboard instructor certification body, structurally parallel to AASI in the U.S. Comparable as a regional credentialing counterpart to PSIA-AASI's snowboard tracks.
• New Zealand Snowsports Instructors Alliance (NZSIA): Southern Hemisphere snowsports instructor certification body offering Alpine, Snowboard, and adaptive tracks. Operates the same credentialed-instructor model as PSIA-RM in a different geography and season.
• Canadian Ski Instructors' Alliance (CSIA): The Canadian counterpart to PSIA-AASI; national credentialing body for Canadian ski instructors offering parallel Level 1-4 certification pathways. Comparable as a national snowsports instructor certification association in a different geography.
• British Association of Snowsport Instructors (BASI): UK national body for snowsport instructor certification, offering Alpine, Snowboard, and adaptive pathways with progressive levels. Closely analogous international peer to PSIA-AASI's structure and offerings.

Direct peers

• PSIA-AASI Northwest Division: PSIA-AASI regional division serving Washington and Oregon with equivalent alpine, snowboard, adaptive, and specialty certification offerings.
• PSIA-AASI National: The national parent organization that sets curriculum, owns the Member Portal, LMS, and Matrix video platform, and administers the certification framework PSIA-RM delivers regionally. Directly comparable because it operates the same credentialing ecosystem at national scope.
• PSIA-AASI Western Division: PSIA-AASI regional division covering California and Nevada ski markets with an identical certification and member-service model to PSIA-RM.
• PSIA-AASI Intermountain Division: Regional PSIA-AASI division covering Utah and Idaho, with the same multi-discipline certification portfolio, event calendar, and member-school structure as PSIA-RM.
• PSIA-AASI Central Division: Regional PSIA-AASI division serving the central U.S., operating the same certification, education, and event-based member services model as PSIA-RM but in a different geography.
• PSIA-AASI Eastern Division: One of seven PSIA-AASI regional divisions in the U.S., delivering the same certification pathways, member services, and event calendar in the Northeast. Directly comparable in business model, product offering, and customer type to PSIA-RM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/psiarmaasi
• Facebookfacebook.com/psiarm
• LinkedInlinkedin.com/company/psia-rocky-mountain-aasi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSIA AASI Rocky Mountain