What Disegno does

Disegno is an independent Melbourne-based strategic and creative brand design agency founded in 1994 (some sources cite 1995), headquartered at 316 Victoria Street, Richmond, Victoria, Australia. The firm operates with 11-50 employees and delivers an integrated suite of professional services spanning brand strategy, brand identity, packaging design, communications, social media content, website design, shopper marketing, naming, new brand creation, innovation, and brand voice. Its core technology is a multidisciplinary in-house creative team covering the full pipeline — strategists, designers, art directors, copywriters, illustrators, photographers, stylists, retouchers, 3D specialists, animators, and finished artists — without dependency on external specialists. Founded with Leggo's as its inaugural client (whose brand language Disegno created and which still endures), the agency has built a 30-year portfolio across Australian FMCG, alcoholic beverages, private label, cultural institutions, financial services, and industrial sectors.

The business model is professional services revenue generated through project-based engagements and client retainers, with quote-based fees that are not publicly disclosed. Disegno acquires clients through direct engagement (website contact, email, phone), with awareness driven by a published case study portfolio on disegno.com.au and earned credibility from industry awards across Transform ANZ, World Brand Design Society, Vertex Awards, and Melbourne Royal Spirits Awards. Named clients include ALDI (exclusive partner since 2002 across virtually every supermarket category), Sara Lee, Darrell Lea, Luv-a-Duck, Norco (Cape Byron, Hinterland), a2 Milk USA, King Island Distillery, Sirena, BC Snacks, DON, Well Naturally, Rosella, Wingate, The Bare Bird, That's Amore! Cheese, Giorgio's Artisan Cheese, Pasta Roma!, Solos, and the Melbourne Symphony Orchestra. The agency remains privately held with no parent company, no external funding events, and no subsidiaries identified.

Disegno's commercial identity is anchored on three decades of category-spanning craft, embedded multi-decade client relationships (notably ALDI), and demonstrated commercial outcomes for clients (35% sales uplift for Sirena Ready-to-Eat, range doubling within 12 months for Hinterland, record scan sales and brand share for BC Snacks, near-delisting recovery and premium price point for Rosella). Its go-to-market relies on reputation, referrals, and a high-density portfolio of award-recognised work rather than paid acquisition or channel intermediaries. Geographic operations remain concentrated in Melbourne, though individual client projects have reached US-facing brands (a2 Milk USA).

Name

Disegno

Legal name

Disegno

Website

https://disegno.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Disegno is an independent Melbourne-based brand design agency delivering brand strategy, identity, packaging, and communications services to enterprise and SMB clients across Australian FMCG, alcoholic beverages, financial services, and cultural sectors. Founded in 1994, it operates with 11-50 staff and a long-term anchor partnership with ALDI.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand design services
• Packaging design
• Brand strategy
• Visual identity
• Creative agency

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Design & Creative Services: Disegno generates revenue through professional services engagements with brands seeking brand strategy, visual identity, packaging design, and communications work. Services are scoped per project or client retainer, covering brand creation, evolution, and repositioning across consumer and B2B categories. Engagement types span new brand development, brand refresh, packaging redesign, and communications campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Disegno is an independent Melbourne-based brand design agency that delivers strategic and creative brand design services, including brand strategy, visual identity design, packaging design, communications, social media content, website design, shopper marketing, naming, new brand creation, innovation workshops, and brand voice development. The agency works with consumer and B2B brands on new brand creation, brand evolution, brand refresh, brand repositioning, and packaging redesign projects, delivered through an integrated in-house multidisciplinary team. Engagements are scoped per project or as client retainers.

Product overview

Disegno is an independent Melbourne-based strategic and creative brand design agency offering a unified suite of design services. The agency's core offerings span Brand Strategy, Brand Identity, Packaging Design, Communications, Social Media Content, Website Design, Shopper Marketing, Naming, New Brand Creation, Innovation, and Brand Voice services. These services are delivered through collaborative creative processes to help brands evolve, reposition, or launch from scratch, serving clients across FMCG, alcoholic beverages, financial services, industrial sectors, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic positioning and brand development services to define brand direction, purpose, and market positioning for enterprise and SMB brand clients.
• Brand Identity Visual identity design including logos, color systems, typography, and brand guidelines that establish distinctive brand presence for consumer and B2B clients.
• Packaging Design Comprehensive packaging design services covering structural design, label artwork, and shelf-impact optimization for consumer products across FMCG, alcoholic beverages, and private-label categories.
• Communications Brand communications and campaign development spanning digital, print, and environmental applications to express brand voice and tone consistently.
• New Brand Creation End-to-end new brand development from concept through launch, including identity, packaging, and go-to-market strategy for emerging brands and product launches.
• Brand Voice Brand tone of voice and messaging strategy development to establish distinctive verbal identity and communication style for brands.
• Naming Brand naming and nomenclature development services for new product and company launches.
• Website Design Website design and development services for brand digital presence and online platforms.
• Social Media Content Social media content creation and strategy including platform-specific creative assets and content planning for brands.
• Shopper Marketing Retail-focused design and strategy to optimize brand visibility and purchase intent at point-of-sale.
• Innovation Innovation workshops and strategic innovation services to identify new product opportunities and market positioning.

Quantifiable outcome

• Hinterland ice cream achieved packaging purchase intent well above category benchmarks and delivered strong sales from day one, leading to the range doubling in size within 12 months (Norco)
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXXlzu1NNUN9z7Os6Jpw32w
• LinkedInau.linkedin.com/company/disegno-
• Instagraminstagram.com/disegno.group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disegno