AgendaNi

What AgendaNi does

agendaNi is a B2B regional policy publication focused exclusively on Northern Ireland's public affairs, government, and business landscape. The company operates a portfolio of magazines and annual yearbooks, including the flagship agendaNi magazine (print and digital via Issuu), the Northern Ireland Yearbook, the Environment Ireland Yearbook, the Energy Ireland Yearbook, the Irish Renewable Energy Magazine, and the Agribusiness Magazine, alongside themed sector reports (Education Report, Energy Report) and hosted round-table events. Distribution is concentrated regionally in Northern Ireland, with selected editorial reach into the Republic of Ireland and adjacent UK markets.

The underlying technology stack is a WordPress-based digital publishing platform (agendani.com) with digital editions hosted on Issuu; there is no proprietary technology, app, or API disclosed. Production is content-driven and editorial, not platform-driven.

The business model rests on three revenue streams: recurring subscriptions to the magazine (digital and print), advertising sold to organisations seeking reach into the publication's audience of over 10,000 government and business decision-makers, and professional services revenue from hosted round tables and events. Customer concentration is diffuse at the reader level but advertiser concentration within the Northern Ireland public sector ecosystem is plausible given the audience profile. The legal entity is bmf Business Services Ltd, a private limited company in Maghaberry, County Antrim, with no disclosed external investment or parent ownership.

Name

AgendaNi

Legal name

bmf Business Services Ltd

Website

https://agendani.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

agendaNi is a Northern Ireland B2B policy magazine and yearbook publisher (operated by bmf Business Services Ltd) serving over 10,000 government, business, and voluntary-sector decision-makers via subscriptions, advertising, and hosted round-table events.

Ownership category

akta.pro rank

Product category

Business and Public Policy Publishing

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI), Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM), Government & Public Sector Conferences (MPAGAGAH)

Keywords

• Public policy magazine
• Business news publishing
• Policy analysis reports
• Government sector coverage
• Northern ireland media

Headquarters

HQ city

Antrim

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: agendaNi operates a subscription model for its magazine content, with digital editions and print issues available to subscribers. The publication offers various subscription tiers including access to current and back issues.
2. Advertising: The magazine features advertising opportunities, with a dedicated advertising section on the website. Advertisers can reach the publication's audience of over 10,000 decision-makers and influencers.
3. Events and Conferences: agendaNi hosts round table discussions and events covering various policy areas including energy, education, infrastructure, and healthcare. These events provide networking opportunities and feature expert speakers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

agendaNi publishes a business and public policy magazine (in print and digital editions) covering Northern Ireland government, energy, education, infrastructure, and public affairs, distributed to over 10,000 decision-makers. The portfolio also includes themed sector reports (Energy Report, Education Report), annual yearbooks (Northern Ireland Yearbook, Environment Ireland Yearbook, Energy Ireland Yearbook), the Irish Renewable Energy Magazine, the Agribusiness Magazine, and sponsored round table discussion events.

Product overview

AgendaNi is a business and public policy magazine platform operated by bmf Business Services. The core offering consists of the agendaNi Magazine (both print and digital editions via Issuu) and themed report sections including the Energy Report and Education Report. Additional products include round table discussions and events, as well as annual publications such as the Northern Ireland Yearbook, Environment Ireland Yearbook, Energy Ireland Yearbook, Irish Renewable Energy Magazine, and Agribusiness Magazine. The portfolio covers business, public affairs, energy, environment, education, and agricultural sectors across Northern Ireland and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Northern Ireland Yearbook: Annual publication covering all aspects of Northern Ireland governance, business, and society
• Energy Ireland Yearbook
• Environment Ireland Yearbook

Products and services

• agendaNi Magazine Northern Ireland's leading business and public policy magazine reaching over 10,000 decision-makers and influencers in government, business, and the voluntary and community sector. Published as themed issues covering education, energy, health, infrastructure, justice, local government, economy, and public affairs.
• agendaNi Digital Edition Digital version of the agendaNi magazine hosted on the Issuu platform, providing online access to current and archived issues for subscribers and readers.
• agendaNi Energy Report A dedicated themed report covering energy policy, renewable energy targets, and energy strategy developments in Northern Ireland, targeted at energy sector decision-makers and policymakers.
• agendaNi Education Report A dedicated themed report covering education policy, the TransformED Strategy, SEN (Special Educational Needs) reform, and educational initiatives in Northern Ireland, targeted at education sector decision-makers.
• agendaNi Round Table Discussions Expert-led round table discussion events on topics including critical infrastructure, AI in healthcare, energy needs, education, and mental health, providing networking and expert speaker engagement for decision-makers.
• Northern Ireland Yearbook 2025 Annual comprehensive yearbook covering all aspects of Northern Ireland governance, politics, business, and civil society, serving as a reference publication for decision-makers.
• Environment Ireland Yearbook 2026 Annual yearbook covering environmental policy and sustainability issues across Ireland, targeted at environmental and sustainability decision-makers.
• Energy Ireland Yearbook 2025 Annual yearbook covering energy policy and renewable energy developments across Ireland, targeted at energy sector leaders and policymakers.
• Irish Renewable Energy Magazine 2025 Annual magazine focused on renewable energy developments and opportunities across Ireland, targeted at renewable energy sector professionals and policymakers.
• Agribusiness Magazine Sector publication covering agricultural business, policy, and developments in Northern Ireland, targeted at agribusiness decision-makers and rural sector leaders.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Northern Ireland YearbookcoreStrategic or Co-development PartneragendaNi publishes content within the Northern Ireland Yearbook, which serves as a comprehensive annual reference publication covering politics, government, business, and civil society in Northern Ireland.
• Energy IrelandcoreStrategic or Co-development PartnerPartnership for Energy Ireland Yearbook and Irish Renewable Energy Magazine, providing coverage of energy policy and renewable energy developments.
• Environment IrelandcoreStrategic or Co-development PartnerPartnership for Environment Ireland Yearbook, covering environmental policy and sustainability issues in Ireland.
• bmf Business ServicescoreTechnology or IntegrationWebsite operator and service provider for agendaNi. Handles data protection, privacy policy, and cookie policy management. Contact: Davidson House, Glenavy Road Business Park, Moira, Co Down BT67 0LT.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Energy Voice: Scottish energy-sector B2B publication covering policy and industry with newsletters, events, and reports. Directly comparable as a regional energy/policy B2B publication monetized through subscriptions and events.
• Holyrood Magazine: Scotland's flagship devolved-politics and public-affairs magazine covering ministers, policy, and sector reports. Closely comparable in format, audience (government decision-makers), and business model (subscription + events + yearbooks).
• Business Post: Ireland's subscription-based business and policy weekly covering politics, economics, and sector developments. Comparable in B2B policy/business subscription model serving an Irish and Northern Irish executive audience.
• The Parliament Magazine: EU and UK policy magazine targeting legislators and policy professionals with themed sector reports and events. Directly comparable in B2G policy publishing model and recurring revenue structure.

Regional players

• The Irish News: Northern Ireland daily newspaper covering politics, business, and policy. Comparable as a NI-focused news outlet reaching government decision-makers, but operates at much larger scale across general news.
• Belfast Telegraph: Northern Ireland's largest newspaper with significant business and policy coverage. Comparable in targeting the same NI government and business audience, though as a general news title rather than a policy-specialist magazine.

Broad incumbents

• Irish Times: Ireland's national broadsheet with extensive business and policy coverage including Northern Ireland affairs. Comparable in reaching the same executive and policy audience across Ireland and NI, though as a general-interest national paper.
• Politico Europe: Major European policy publication with newsletters, events, and sector coverage. Comparable in B2G policy model but operates at continental scale across the EU and UK policy ecosystem.

Emerging players

• Environment Journal: UK and Ireland environmental policy and sustainability publication with newsletters, reports, and events. Comparable as a sector-specialist B2B policy publication monetized through subscriptions, advertising, and events.

Others

• AgendaNi Publishing Partners (NI Yearbook / Energy Ireland): Yearbook titles already published by agendaNi's parent. Comparable as ecosystem publications rather than true peers, included because they sit alongside the core agendaNi magazine as cross-promoted product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/agendani
• LinkedInlinkedin.com/company/agendani-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgendaNi