University of Baguio

What University of Baguio does

The University of Baguio (UB) is a private higher education institution headquartered on General Luna Road, Baguio City, Philippines. Founded on August 8, 1948 as the Baguio Technical and Commercial Institute (Baguio Tech), UB has evolved over 77 years into a comprehensive university operating across Basic Education (Elementary, High School, Science High School), ten Higher Education professional schools (Business Administration & Accountancy, Criminal Justice & Public Safety, Dentistry, Engineering & Architecture, Information Technology, International Hospitality & Tourism Management, Law, Natural Sciences, Nursing, and Teacher Education & Liberal Arts), a Graduate School, and a School of Law. The institution also delivers the CHED-deputized Expanded Tertiary Education Equivalency and Accreditation Program (ETEEAP) covering 12 degree pathways as of February 2026.

UB's technology stack centers on third-party learning management systems (Canvas LMS for course delivery; Blackboard LMS with formal faculty training via UB PRIME/MDP-SUMMIT), complemented by a Student Portal and Academic Management System (AMS) Portal for enrollment, records, and academic administration. The institution supports face-to-face, synchronous, and asynchronous modalities, with a Flexible Learning Approach Primer deployed across Basic Education. UB's business model is tuition-driven (recurring fees across Basic Education, Higher Education, Graduate Programs, and Law), supplemented by one-time entrance and miscellaneous fees and government-funded scholarship administration (UniFAST-TES with 2,345 grantees in AY 2025-2026; DBP INSPIRE with a 9-million-peso allocation to 45 BEED scholars in AY 2026-2027). International delivery is executed through a partnership network spanning Hong Kong, Thailand, Taiwan, Japan, India, Indonesia, and the United States, anchored by the Student Internship Abroad Program (SIAP) with Grand Hyatt Hong Kong and the BRIDGE USA cultural exchange partnership (831+ participants since 2024). Tuition pricing is not publicly disclosed.

Name

University of Baguio

Legal name

University of Baguio

Website

https://ubaguio.edu

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Graduate Schools of Education (M.Ed., Ed.D., Ph.D.) (EDAHAFAB)

akta.pro secondary industries

LLM & Post-JD Graduate Law Programs (EDAHAIAC), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Dental Schools (EDAHAGAF), Career Readiness & College Prep (In-School) (EDAJAFAM), Law School Continuing Legal Education (CLE) & Executive Programs (EDAHAIAH)

Keywords

• Higher education
• Tertiary education
• Basic education
• Professional licensure
• International internships

Headquarters

HQ city

Baguio City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: The university generates primary revenue from tuition fees across its Basic Education, Higher Education, Graduate Programs, and Law School. Fees vary by program level and specialization.
2. Entrance and Miscellaneous Fees: Additional revenue streams include entrance fees, laboratory fees, and other academic-related charges.
3. Scholarship Administration: UB administers government-funded scholarship programs including UniFAST-TES, DBP INSPIRE, and Service Grants, providing financial support to students while maintaining institutional enrollment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The University of Baguio delivers academic degree programs and educational credentials from Basic Education (Elementary, High School, Science High School) through Higher Education (ten professional schools including Business, Criminal Justice, Dentistry, Engineering & Architecture, IT, Hospitality & Tourism, Law, Natural Sciences, Nursing, and Teacher Education), Graduate School (Master's and Doctoral), and Law School. It also offers the CHED-deputized ETEEAP alternative credentialing program across 12 degree programs, supplemented by international internship placements and cultural exchange partnerships.

Product overview

The University of Baguio operates as a comprehensive educational institution offering a unified portfolio of academic programs across Basic Education (elementary, high school, science high school) and Higher Education (ten professional schools including Business, Criminal Justice, Dentistry, Engineering & Architecture, IT, Hospitality & Tourism, Law, Natural Sciences, Nursing, and Teacher Education & Liberal Arts). The institution also provides Graduate School programs, CHED-deputized ETEEAP alternative education, and digital student services including the Student Portal and AMS Portal. The university differentiates through extensive internationalization with Student Internship Abroad Programs in hospitality, cultural exchange partnerships with institutions in Thailand, Taiwan, Japan, India, and Indonesia, and global rankings recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• School of Business Administration & Accountancy (SBAA) Offers undergraduate and graduate programs in business administration, accounting, and related business disciplines, partnering with various companies for internship and employment opportunities. For students pursuing business and accountancy careers.
• School of Criminal Justice & Public Safety (SCJPS) Provides criminology and forensic science programs with international exposure through partnerships with universities in Thailand and other countries. For students pursuing careers in law enforcement, criminology, and forensic science.
• School of Dentistry (SOD) Delivers dental education programs and conducts community dental outreach services as part of SDG 3 initiatives. For students pursuing careers in dentistry.
• School of Engineering & Architecture (SEA) Offers engineering and architecture programs with partnerships with universities in Indonesia and other international institutions for academic exchange. For students pursuing careers in engineering and architecture.
• School of Information Technology (SIT) Provides technology-focused education including computer science and information technology programs with connections to the tech industry. For students pursuing careers in IT and computer science.
• School of International Hospitality & Tourism Management (SIHTM) Delivers hospitality and tourism management education with extensive international internship programs including partnerships with Grand Hyatt Hong Kong and other Hyatt properties. For students pursuing careers in hospitality and tourism.
• School of Law (SOL) Provides legal education with international exchange programs including partnerships with O.P. Jindal Global University in India. For students pursuing careers in law.
• School of Natural Sciences (SNS) Offers natural sciences programs with medical mission and community health outreach initiatives. For students pursuing careers in natural sciences and health-related fields.
• School of Nursing (SON) Provides nursing education with participation in international programs and community health services. For students pursuing careers in nursing.
• School of Teacher Education & Liberal Arts (STELA) Offers teacher education and liberal arts programs with international exchange partnerships including student mobility with universities in Thailand and Taiwan. For students pursuing careers in teaching and liberal arts.
• UB High School Secondary education program under Basic Education offering college preparatory curriculum for Grades 7-12. For junior and senior high school students.
• UB Science High School Specialized science-oriented secondary education program that has achieved national recognition in science competitions and participates in international exchange programs. For high-achieving students pursuing STEM tracks.
• UB Laboratory Elementary School Laboratory school for elementary education providing hands-on teaching training for education students. For elementary-level students and teacher training.
• ETEEAP (Expanded Tertiary Education Equivalency & Accreditation Program) CHED-deputized alternative higher education program allowing students to earn college degrees based on work experience and skills assessment. Currently authorized for 12 programs including Business Administration, Hospitality Management, Criminology, Computer Science, and various Education majors. For working professionals seeking degree equivalency credentials.
• Graduate School Offers postgraduate programs including Master's and Doctoral degrees across various disciplines with scholarship partnerships including DBP INSPIRE program. For students pursuing advanced degrees for career advancement or academic careers.
• International Internship Program (SIAP) Student Internship Abroad Program deploying hospitality students to international hotel properties including Grand Hyatt Hong Kong and other Hyatt properties for six-month international training rotations in culinary, F&B, housekeeping, front office, and guest relations. For SIHTM students pursuing international hospitality careers.

Quantifiable outcome

• DBP INSPIRE scholarship program allocating 9 million pesos for 45 scholars
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered major, supporting and core.

• National Sun Yat-Sen University (NSYSU), TaiwanmajorStrategic or Co-development Partner · 1 January 20262026 Science and Innovation Camp host institution for UB Science High School students. Also partner for Summer University Program and International Science and Innovation Camp.
• O.P. Jindal Global University, IndiamajorStrategic or Co-development Partner · 1 January 2026Jindal Institute of Legal and Judicial Capacity Building & Professional Excellence (JILJ-CBPE) Executive Program for Legal Professionals, offering 10 slots for SOL alumni and 5 for current faculty.
• Vivistop Baguio - Vivita PhilippinesmajorStrategic or Co-development Partner · 1 January 2026Circle Works youth circular economy incubation program partnership supported under EU-PH Green Economy Partnership. Students can receive up to 600,000 pesos in funding for startup ideas.
• DILG-CARmajorStrategic or Co-development Partner · 1 January 2026Cordillera Civicademy Initiative partnership for community empowerment and future-ready communities development.
• Fernando-Rosa Bautista Foundation (FRB Foundation)supportingStrategic or Co-development Partner · 1 January 2026MOA signing for shared academic, research, and community enhancement initiatives.
• Department of Social Welfare and Development (DSWD FO CAR)coreStrategic or Co-development Partner · 1 January 2026Three-year MOA for Project ISKOLAR TI UB providing full scholarships for 2 DSWD personnel annually and partial scholarships for other DSWD staff for graduate studies including MCDRRM and MPA programs.
• Development Bank of the Philippines (DBP)coreStrategic or Co-development Partner · 1 January 2025DBP INSPIRE scholarship program partnership allocating 9 million pesos for 45 scholars in the BEED program for Academic Year 2026-2027. The university is one of the accredited partner institutions for the second batch implementation of the scholarship program.
• Hyatt Regency Hong Kong (Tsim Sha Tsui and Sha Tin)majorStrategic or Co-development Partner · 1 January 2025Expanded partnership for international internship placements in hospitality sector, formalizing agreements for student deployment to additional Hyatt properties in Hong Kong.
• Hong Kong Convention and Exhibition Centre (HKCEC)majorStrategic or Co-development Partner · 1 January 2025Partnership for MICE and hospitality sector internship and training opportunities, with UB officials meeting HKCEC representatives on December 17, 2025.
• Taiwan Education Center-PhilippinesmajorStrategic or Co-development Partner · 1 January 2025Academic collaboration with National Sun Yat-Sen University (NSYSU) and National Chi Nan University (NCNU) for guest lectures, research sharing, and faculty/student mobility programs.
• Huachiew Chalermprakiet University (HCU), ThailandcoreStrategic or Co-development Partner · 1 January 2025Academic mobility partner for international internships in forensic science, criminal justice, disaster management, and cybersecurity. SCJPS students completed month-long internships from March 15 to April 15, 2026.
• Philippine Consulate General Hong KongsupportingOthers · 1 January 2025Provides orientation and support for Filipino student interns in Hong Kong, ensuring safety, well-being, and professional preparedness through Vice Consul George Mariano A. Soriano-led sessions.
• College of Asian Scholars (CAS), ThailandmajorStrategic or Co-development Partner · 1 January 2025Cultural exchange partnership hosting 5 Thai students for five-month academic stay from January to May 2026, with programs under SBAA (Marketing Management) and STELA (Physical Education).
• Universitas Amikom Yogyakarta, IndonesiamajorStrategic or Co-development Partner · 1 January 2024Second academic year partnership focused on cross-cultural academic enrichment, urban planning, and sustainability initiatives between School of Engineering and Architecture and AMIKOM's programs.
• Grand Hyatt Hong KongcoreStrategic or Co-development Partner · 1 January 2023International internship placement partner under Student Internship Abroad Program (SIAP). Three batches deployed: 17 students (2024), 21 students (2025), and 27 students (2026) for six-month international internship training in culinary, F&B, housekeeping, front office, and guest relations.
• Khon Kaen University - College of Local Administration (KKU-COLA)coreStrategic or Co-development Partner · 1 January 2023Cultural exchange partnership with 4th successful inbound cohort. First acceptance in SY 2023-2024 with 10 students, followed by 6 students in SY 2024-2025, and divided into two batches in 2025-2026 with 4 and 10 students respectively.
• ZIP Travel PhilippinescoreChannel Partner/ Reseller/ Distributor · 1 January 2011BRIDGE USA Cultural Exchange Program partner for Summer Work and Travel (J1 Visa) program. Since 2011, has facilitated international work and travel opportunities for UB students, with 831+ participants since 2024.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of San Carlos: Private Catholic comprehensive university in Cebu with multi-school structure spanning Basic Education to Graduate School including law, engineering, business, and nursing. Comparable private regional university operating across the Visayas.
• University of the Cordilleras: Private university headquartered in Baguio City offering comparable professional programs including law, engineering, business, and graduate studies. Direct competitor for the same Northern Luzon tertiary market.
• Philippine Women's University: Private comprehensive university in Manila with multiple professional schools and graduate programs. Comparable private multi-school institution with similar program breadth and CHED-regulated structure.
• Saint Louis University: Private Catholic university also located in Baguio City with similar comprehensive multi-school structure (Basic Education through Graduate School). Closest geographic and structural peer to UB, competing for the same regional student pool.
• University of Perpetual Help System: Private university system with multiple campuses offering professional programs including medicine, law, engineering, and business. Comparable for-profit/charitable private university structure with distributed campus model.
• Silliman University: Private Protestant university in Dumaguete City offering a comprehensive portfolio of professional schools. Comparable regional private university in the Visayas with similar Basic Education to Graduate School structure.

Broad incumbents

• University of Santo Tomas: Historic private Catholic university in Manila with the broadest professional school portfolio in the Philippines including medicine, law, engineering, architecture, and nursing. The broadest incumbent and historical benchmark for comprehensive private Philippine higher education.
• De La Salle University: Top-tier private research university in Manila with comprehensive professional schools including business, law, engineering, and education. National-brand incumbent competing for the same licensure-track students UB targets.
• University of the Philippines: National state university system with flagship campus in Quezon City and constituent universities across the country. The dominant incumbent in Philippine higher education and UB's primary benchmark competitor for top-tier students.
• Ateneo de Manila University: Premier private Jesuit university in Quezon City with comprehensive undergraduate, graduate, and professional programs including law and business. National-brand incumbent that defines the upper bound of private higher education in the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCelKQX7FTP7fr1b66kT5E8g
• Facebookfacebook.com/ubaguioofficialpage
• Instagraminstagram.com/universityofbaguio/?hl=en
• Xx.com/ubaguio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Baguio