Tannus

What Tannus does

Tannus is a privately held Italian cycling technology company, founded in 2018 and headquartered in Tarcento, that designs, manufactures, and sells anti-puncture solutions for cyclists under its proprietary Aither Technology platform, which the company describes as the result of more than 15 years of R&D. Its product portfolio is organized into three core protection systems — 100% puncture-proof Airless solid tires, Armour run-flat inserts used with inner tubes (primarily for e-bikes, mountain bikes, and gravel), and Tubeless Inserts for XC, enduro, and gravel setups — supplemented by Eclipse TPU ultra-lightweight inner tubes, traditional Presta-valve inner tubes, and TPU sealant. The products serve primarily e-bike riders, MTB/enduro riders, and gravel cyclists, with road cyclists as a secondary segment; named professional endorsements include two-time Red Bull Rampage winner Kyle Strait, the Massi ISB pro team, and Tessa Kortekaas.

Tannus generates revenue through three channels: direct-to-consumer e-commerce on its Shopify storefront (tannus.com), which supports 13 languages, 12 currencies, and shipping to 36 European countries; a global dealer network with a public dealer map; and a dedicated B2B portal (tannusb2b.com) for wholesale and reseller partners. Pricing is unit-based and small-ticket, ranging from €4.95 for replacement inner tubes to €54.95 for airless tires, with seasonal promotional discounts and a 10% newsletter-acquisition incentive. The company markets through email/newsletter, content (Tannus Stories blog), customer reviews (469 on-site), and dealer referral programs.

The organization is small (1-10 employees) and bootstrapped, with no disclosed funding rounds, acquisitions, or investor ownership. Its stated cumulative user base exceeds one million cyclists globally. Allistair Carmichael is identified as Tannus UK & Ireland Director with the title Global Leader Puncture Proof Technology, representing the only leadership data point disclosed. There are no AI/ML capabilities, no app, no API, and no enterprise software surface; the business is a materials-and-hardware consumer brand.

Name

Tannus

Legal name

Tannus

Website

https://tannus.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tannus is an Italian cycling company that designs and sells anti-puncture tires, inserts, and tubes built on its proprietary Aither compound, serving e-bike, MTB/enduro, and gravel cyclists via DTC e-commerce, a dealer network, and a B2B portal across 36 European countries.

Ownership category

akta.pro rank

Product category

Cycling Tires and Tubes

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Tires & Tubes Manufacturing (IMANAKAG)

Keywords

• Anti-puncture tires
• Bicycle inner tubes
• Tubeless tire inserts
• Airless cycling tires
• Cycling puncture protection

Headquarters

HQ city

Tarcento

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Direct to Consumer: Direct sales of anti-puncture cycling products through their e-commerce website, including airless tires, armour inserts, tubeless inserts, and accessories. Products are sold at various price points with seasonal promotions and discounts.
2. B2B/Dealer Sales: Wholesale and dealer sales through their B2B portal (tannusb2b.com) where retailers and business partners can purchase products for resale. Operates a dealer network with a dealer map for local distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tannus designs, manufactures and sells anti-puncture cycling products, including solid airless tires, run-flat Armour inserts for inner-tube setups, and tubeless inserts for XC/enduro/gravel riding. The portfolio is unified by Aither Technology, a proprietary anti-puncture compound developed through 15+ years of in-house R&D, and is complemented by TPU inner tubes and tubeless sealants.

Product overview

Tannus is a cycling puncture-protection technology company offering a portfolio of three distinct anti-puncture solutions: Airless Tires (solid, 100% puncture-proof tires), Armour Inserts (run-flat inserts used with inner tubes for e-bikes/MTB/gravel), and Tubeless Inserts (for tubeless setups in XC/enduro/gravel). The portfolio is unified by Aither Technology, the company's proprietary anti-puncture compound backed by 15+ years of R&D. Supporting products include Eclipse TPU ultra-lightweight inner tubes, traditional inner tubes with Presta valves, and TPU Sealant for tubeless applications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 9 stage wins with 0 flats at Titan Desert Morocco 2026
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hutchinson Tires: Hutchinson is a French bicycle tire manufacturer specializing in tubeless-ready road, MTB, and gravel tires with technologies like HardSkin and Protect'Air Max. They compete with Tannus in IBD channels across Europe for the puncture-conscious consumer.

Broad incumbents

• Michelin Bicycle Tires: Michelin produces bicycle tires across road, MTB, e-bike, and city segments, with proprietary technologies like Power Protection and Protek cross-reinforcement. As a global tire incumbent with deep puncture-protection R&D, Michelin competes in the same end-use cases as Tannus and has signaled interest in airless urban tires.
• Schwalbe: Schwalbe is Germany's largest bicycle tire manufacturer and the dominant IBD brand in Europe. While primarily a pneumatic tire maker, Schwalbe has launched puncture-protection product lines (Marathon Plus, Pro One TLE) that compete directly with Tannus inserts and is actively developing airless bicycle tires, making it Tannus's most significant broad incumbent threat.
• Vittoria: Vittoria is an Italian premium bicycle tire manufacturer that produces road, MTB, and gravel tires with integrated puncture protection (Graphene-infused compounds) and tubeless-ready systems. Same Italian cycling heritage as Tannus and overlapping customer base in performance cycling.
• Pirelli Cycling: Pirelli re-entered the high-end bicycle tire market with road and gravel products featuring SmartSeal and SpeedGRIP compounds. As a global tire major with significant R&D resources, Pirelli is a relevant incumbent watching the airless category.
• Maxxis International: Maxxis is one of the world's largest bicycle tire manufacturers, dominant in MTB and increasingly active in gravel and e-bike segments. They compete with Tannus in puncture protection through technologies like EXO+ casing and SilkShield, and benefit from extensive OEM spec wins.
• Continental Bicycle Tires: Continental's bicycle tire division makes premium road, MTB, and e-bike tires with proprietary puncture-protection technologies (BlackChili, ProTection). As a global tire giant with deep R&D budgets and OEM partnerships, Continental is a credible long-term threat in airless and puncture-proof categories.

Direct peers

• Stan's NoTubes: Stan's NoTubes pioneered tubeless cycling tire systems and sells tubeless sealant, valves, and rims. They overlap with Tannus in the tubeless puncture-protection category and are sold through the same IBD channels, competing for the same MTB and gravel rider wallet.
• CushCore: CushCore makes tubeless tire inserts for MTB and gravel riding — the same core use case as Tannus's tubeless inserts and armour inserts. They compete head-to-head in IBD channels for riders seeking run-flat and impact protection, with comparable price points and pro-endorsement marketing.
• Tufo: Tufo is a Czech manufacturer of tubular, tubular-tubeless, and clincher bicycle tires, with deep expertise in TPU and specialty inner tubes. Their Eclipse-style TPU tubes overlap with Tannus's Eclipse TPU tube offering, and they share the niche premium segment of performance cycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tannusitalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tannus