NOAR
NOAR is a Tokyo-based Japanese IT systems development firm founded in 1981, serving government agencies, corporations, and financial institutions with custom software, enterprise systems, factory automation, and offshore development across three core verticals.
- Company typePublic
- Founded1981
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NOAR does
NOAR (株式会社日本オーエー研究所, Japan OA Research Institute) is a Tokyo-headquartered IT systems development company founded in 1981, operating as a single-segment systems integrator serving three primary Japanese verticals: public sector agencies, corporations, and financial institutions. The company maintains a four-category reporting structure aligned to these verticals plus an ancillary staffing line, generating revenue through professional services engagements for government administrative systems, enterprise systems, factory automation solutions, and core banking, insurance, and securities platforms. Listed on the Nagoya Stock Exchange Main Market since March 2026 following an upgrade from the Next Market, NOAR employs 251-500 staff and positions itself as a stable, social-contribution-oriented systems developer with consecutive year-over-year sales growth claimed across 2023-2025.
NOAR's core offering is custom systems development rather than packaged software, with no disclosed proprietary platforms, APIs, or productized SaaS components in the input data. The company maintains ISO 27001:2022 (JIS Q 27001:2023) certification since October 2012 and Privacy Mark certification from JIPDEC, providing procurement-grade credentials that support government and financial sector vendor selection. Technical capabilities extend to offshore development with quality control management, allowing the firm to scale delivery through partner resources in lower-cost geographies. The technology stack appears domain-specific and focused on legacy core system modernization in banking, insurance, and public administration, with no disclosed AI/ML capabilities, integration partnerships, or cloud-native platform offerings. Customer-facing certifications also include three consecutive years (2024-2026) of METI's Health Management Excellence recognition in the Large Corporation Division.
The company's go-to-market is direct B2B enterprise sales targeting government procurement departments, corporate IT divisions, and financial institution technology groups. Pricing is project-based and not publicly disclosed, typical of professional services engagements. As of October 2025, NOAR holds NTT Data business partner certification, enabling participation in NTT Data-led system development projects and providing indirect channel access to NTT Data's Japanese enterprise client base. The firm maintains a sales-led motion with a workforce averaging 37.6 years old and over 60% of staff in their 20s and 30s, positioning the company to compete on labor cost and adaptability rather than premium consulting rates. Marketing is conducted primarily through its corporate website, IR communications, and Nagoya Stock Exchange IR events targeting individual investors, consistent with a small-cap Japanese listed company strategy rather than enterprise demand generation.
NOAR firmographics
Firmographics- Name
- NOAR
- Legal name
- 株式会社日本オーエー研究所
- Website
- https://noar.co.jp
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NOAR is a Tokyo-based Japanese IT systems development firm founded in 1981, serving government agencies, corporations, and financial institutions with custom software, enterprise systems, factory automation, and offshore development across three core verticals.
- Ownership category
- akta.pro rank
NOAR industry classification
Industry- Product category
- IT Services & Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Help Supply Services (7363)
- akta.pro primary industry
- Network Operations Outsourcing (NOC Services) (BPAEAMAD)
Keywords
Where NOAR is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
NOAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- System Development Services: Custom software development and systems integration for public, corporate, and financial sector clients. Projects include government administrative systems, enterprise resource planning (ERP), factory automation (FA) systems, and core banking/insurance/securities systems. The company also provides offshore development with quality control management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NOAR product offering
Product offeringCore offering
NOAR provides custom systems development and integration services to three primary client verticals: government agencies (administrative and public service systems), corporations (ERP, business process optimization, and Factory Automation), and financial institutions (core banking, insurance, securities, and peripheral systems with offshore development capabilities). The company also operates a specialized staffing service that dispatches IT-skilled personnel to client organizations outside its core verticals.
Product overview
NOAR (株式会社日本オーエー研究所) is a systems development company offering a unified portfolio of four integrated service lines: Public Sector Systems (公共事業), Corporate Sector Systems (法人事業), Financial Sector Systems (金融事業), and Other Business/Standing services (その他事業). The company operates as a single-segment systems integrator where the core offerings are systems development and related IT services across government, enterprise, and financial verticals, supplemented by specialized staffing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Sector Systems Development (公共事業) Custom systems development and government administrative services for Japanese public-sector clients including central and local government agencies and public institutions. Covers social infrastructure IT systems and government operations services.
- Corporate Sector Systems Development (法人事業) Enterprise systems development for Japanese corporations, leveraging technology cultivated through public-sector work. Includes Enterprise Resource Planning (ERP), business process optimization, and Factory Automation (FA) solutions for manufacturing clients.
- Financial Sector Systems Development (金融事業) Custom systems development for Japanese banks, insurance companies, and securities firms. Includes core banking systems, core insurance systems, securities trading systems, peripheral systems development, and offshore development with quality control and management.
- Other Business / Specialized IT Staffing (その他事業) Staffing and dispatch services that deploy specialized personnel with IT and business expertise to support various client operations outside the company's core public, corporate, and financial sector system development engagements.
Companies that use NOAR
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
NOAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOAR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NTT DataminorCertified as NTT Data business partner in October 2025. This partnership allows NOAR to participate in NTT Data's system development projects and leverage NTT Data's client relationships in Japan.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
NOAR competitors and assessment
Company assessmentBroad incumbents
- Fujitsu: One of Japan's largest IT services conglomerates with extensive government, financial, and enterprise systems integration operations. Represents the broad-incumbent benchmark against which sub-scale SIs like NOAR compete for major contracts.
- BIPROGY: Established Japanese SI firm (formerly Nihon Unisys) serving financial institutions, public sector, and enterprises. Provides broader product portfolio and scale advantages over NOAR, with overlapping customer base.
Direct peers
- Information Services International-Dentsu (ISID): Mid-size Japanese systems integrator serving financial, manufacturing, and distribution sectors. Closely comparable in scale, vertical mix, and enterprise systems integration focus.
- Future Corporation: Japanese IT services firm focused on consulting and systems development for financial institutions and enterprises. Comparable customer mix and Japan-domestic orientation make it a relevant direct peer.
- NTT Data Group: Japan's largest systems integrator with substantial government and financial sector exposure. NTT Data is already a direct partner of NOAR, and both serve the same Japanese public-sector and enterprise client base, making it the most directly comparable peer despite its much larger scale.
- DTS Corporation: Mid-cap Japanese systems integrator providing custom software development and consulting across enterprise and public sectors. Comparable in size, Japanese-domestic focus, and service-line mix to NOAR.
- NS Solutions: Japanese systems integrator with strong focus on financial sector core systems development (banking, securities, insurance). Closely matches NOAR's financial vertical specialization and target customer base.
- Nihon Computer Consultant: Smaller Japanese systems integrator with similar public sector and financial sector focus. Comparable in scale to NOAR, providing a useful size-matched benchmark for margin and growth comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NOAR compliance and trust
Trust signalCompliance2 records
NOAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOAR leadership team
Management profileNumber of profiles
Profiles1 record
NOAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOAR
What does NOAR do?
NOAR provides custom systems development and integration services to three primary client verticals: government agencies (administrative and public service systems), corporations (ERP, business process optimization, and Factory Automation), and financial institutions (core banking, insurance, securities, and peripheral systems with offshore development capabilities). The company also operates a specialized staffing service that dispatches IT-skilled personnel to client organizations outside its core verticals.
Is NOAR a public or private company?
NOAR is a public company. It is classified as public and is currently operating.
When was NOAR founded?
NOAR was founded in 1981. It employs 1 to 10 people.
Where is NOAR based?
NOAR is headquartered in Tokyo, Japan, in the Asia region.
How does NOAR make money?
One revenue line is on record: system Development Services.
Who are NOAR's main competitors?
Broad incumbents on record are Fujitsu and BIPROGY. Direct peers are Information Services International-Dentsu (ISID), Future Corporation, NTT Data Group, DTS Corporation, NS Solutions and Nihon Computer Consultant.
Does NOAR have an API?
No public API is recorded for NOAR.
What industry is NOAR in?
NOAR's product category is IT Services & Systems Integration. Its primary akta.pro industry code is BPAEAMAD, Network Operations Outsourcing (NOC Services). Its NAICS code is 54151 and its SIC code is 7370.