WOW Istanbul Hotels & Convention Center

What WOW Istanbul Hotels & Convention Center does

WOW Istanbul Hotels & Convention Center is a privately-held hospitality group headquartered in Istanbul, Turkey, operating under the parent brand WOW Group Hotels. Founded in 2007, the company runs a three-property portfolio: WOW İstanbul Hotel (a city-center accommodation property), Wow Convention Center (an event and meetings venue branded as Safir), and WOW Airport Hotel (a property targeting airport transit travelers). The group employs 501–1,000 staff across its operations.

The company's product offering spans three complementary hospitality segments. Its core revenue stream is hotel accommodation across the two lodging properties, supported by an online reservation system accessible via the corporate website. The Wow Convention Center adds a meetings, conferences, and events vertical, broadening the addressable market beyond overnight stays into corporate and social event hosting. WOW Airport Hotel captures a distinct demand pocket — travelers transiting through Istanbul's airports seeking proximity-based lodging.

WOW Istanbul's go-to-market is direct and domestically focused: bookings are taken through the company's own websites and telephone reservations, with no disclosed third-party OTA partnerships, agency networks, or international distribution channels. Customer segments span leisure travelers, business travelers, event organizers, and airport transit passengers. Pricing is not publicly disclosed, and there is no evidence of enterprise contracts, loyalty programs, or managed-travel partnerships. Revenue figures, ownership structure, management team composition, and recent strategic actions are not disclosed in the available source material.

Name

WOW Istanbul Hotels & Convention Center

Legal name

WOW Istanbul Hotels & Convention Center

Website

https://wowhotelsistanbul.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WOW Istanbul Hotels & Convention Center is a privately-held Istanbul-based hospitality group operating three properties — a city hotel, a convention center, and an airport hotel — serving leisure, business, and transit travelers as well as event organizers.

Ownership category

akta.pro rank

Product category

Hotel and Convention Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Convention and Trade Show Organizers (56192)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention Center–Adjacent/Connected Hotels (THAGALAD)

akta.pro secondary industries

Airport Conference Hotels (THAGALAB), City/Urban Convention Hotels (THAGALAA), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation services
• Convention venue rentals
• Airport hotel hospitality
• Event meeting facilities
• Business event hosting

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals at WOW Istanbul Hotel and WOW Airport Hotel properties

Distribution channels2 records

Marketing channels1 record

Core offering

WOW Istanbul Hotels & Convention Center operates a multi-property hotel portfolio in Istanbul, Turkey, comprising the WOW İstanbul Hotel (a city-center hotel), the Wow Convention Center (an event and conference venue branded as Safir), and the WOW Airport Hotel (an airport-proximity property). The company provides room accommodation, conference and meeting facilities, and event hosting services to travelers, event organizers, and business clients.

Product overview

WOW Istanbul Hotels & Convention Center operates a portfolio of three hotel properties in Istanbul, Turkey: WOW İstanbul Hotel (the main city hotel), Wow Convention Center (a convention and event venue branded as Safir), and WOW Airport Hotel (an airport proximity property). The portfolio provides accommodation and event services across different market segments.

Differentiator

Problem solved

Functional benefit

Brands

• WOW İstanbul Hotel: Main hotel property in Istanbul
• WOW Airport Hotel
• Wow Convention Center

Products and services

• WOW İstanbul Hotel A hotel property located in Istanbul, Turkey, offering accommodation services for business and leisure travelers in the city center.
• Wow Convention Center (Safir) A convention and event center facility providing meeting, conference, and event hosting services for organizations and event organizers.
• WOW Airport Hotel An airport hotel property in Istanbul offering accommodation services for travelers transiting through or arriving at Istanbul's airports.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Wyndham Grand Istanbul Levent: International branded full-service hotel in Istanbul's business district with meeting and event facilities. Comparable as a city convention/business hotel competitor with strong global distribution.
• DoubleTree by Hilton Istanbul: International branded hotel in Istanbul with meeting facilities. Comparable as a city full-service competitor with strong global distribution and loyalty reach.
• Radisson Blu Hotel Istanbul: International upper-upscale brand operating city and airport hotels in Istanbul. Comparable as a multi-segment full-service competitor with loyalty and distribution advantages.
• Mövenpick Hotel Istanbul: International full-service hotel in Istanbul with meeting and conference facilities. Comparable as a city convention hotel targeting business travelers and events.
• Swissôtel The Bosphorus: International five-star hotel in Istanbul with large convention and banqueting operations. Comparable in scale and service profile as a convention-focused city hotel.
• Hilton Istanbul Bomonti: Large international full-service hotel in Istanbul with extensive meeting and convention facilities. Comparable as a convention-capable city hotel competing for the same business and event demand.
• Marriott Istanbul Hotels: Global hotel chain with multiple Istanbul properties spanning city, airport, and event venues. Comparable as a broad full-service competitor with integrated meeting facilities.

Direct peers

• Rixos Hotels: Major Turkish luxury and resort hotel group with multiple Istanbul properties and large convention/event facilities. Directly comparable as a domestic full-service hotel operator with integrated MICE capabilities.
• Limak Hotels: Turkish hotel group operating city and resort hotels with conference and event venues in Istanbul and other Turkish cities. Closely comparable as a domestic multi-property operator with integrated event spaces.
• Divan Hotels: Turkish full-service hotel chain with city and business properties in Istanbul, including event and meeting facilities. Comparable as a domestic multi-property operator targeting similar business and leisure segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WowIstanbul
• Facebookfacebook.com/wowistanbul

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW Istanbul Hotels & Convention Center