What PackagingDirect.nl does

PackagingDirect.nl B.V. is a Dutch B2B e-commerce company specializing in disposable packaging, cups, glasses, containers, tableware, bags, and hygiene products for the hospitality, foodservice, take-away, and event industries across the Netherlands, Belgium, and (per a third storefront) Germany. Founded around 2011 and operating since at least 2017, the company runs a Magento-based webshop with country-specific storefronts (packagingdirect.nl, .be, .de), a 2,000+ SKU catalog, curated branch assortments, and a sub-brand called Cupmasters. Its headquarters and primary warehouse are in Apeldoorn, with a Belgian contact office in Wommelgem.

The company layers three differentiated capabilities onto the catalog: a same-day dispatch operation (orders before 13:00 weekdays, with a disclosed 99.7% next-day delivery rate), a custom printing service offering free design and CMYK/PMS color matching on cups, napkins, coasters, and similar items with 6–8 week lead times, and the rEVENT recycling system launched in 2026, which bundles PET360, CARTON360, and REST360 collection solutions to help customers comply with 2026 EU plastic regulations. Technology integrations include MultiSafepay for payments and a partner/reseller platform exposing REST-API, SFTP, and XML feed integrations with automated stock and order tracking, plus whitelabel delivery options.

PackagingDirect monetizes through one-time product sales with volume-tier pricing, custom printing setup and per-unit fees, and a marketplace-style reseller channel. B2B customers can opt into 14-day invoice terms (€3.50 admin fee) subject to credit checks. Its target segments include restaurants, cafés, bars, hotels, snackbars, pizzerias, bakeries, ice cream shops, catering, event organizers, food trucks, company canteens, and associations. Certifications include BRCGS (storage and distribution), FSC (paper products), and GDPR compliance. No external funding, parent company, or management team disclosures are present in the available data.

Name

PackagingDirect.nl

Legal name

PackagingDirect.nl B.V.

Website

https://packagingdirect.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PackagingDirect.nl is a Dutch B2B e-commerce company selling a 2,000+ SKU catalog of disposable packaging, cups, glasses, containers, and custom-printed products to hospitality, foodservice, take-away, and event businesses in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Foodservice Packaging Distribution

NAICS

Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industries

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Disposable packaging supplies
• Hospitality foodservice products
• Custom printed cups
• Plastic drinkware distribution
• Horeca packaging wholesale

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Disposable Packaging Product Sales: One-time sale of disposable packaging products including cups, glasses, containers, bags, and tableware to B2B customers in the hospitality sector. Revenue is generated per transaction with volume-based tier pricing (staffelprijzen).
2. Custom Printing Services: Custom printing on packaging products (cups, buckets, bowls, napkins, coasters, etc.) with setup fees and per-unit pricing. Includes design services at no additional cost, with production lead times of 6-8 weeks standard or 15 working days expedited.
3. Partner/Reseller Program: White-label and reseller arrangements where partners sell PackagingDirect products through their own webshops. Partners set their own prices and can choose self-fulfillment or have PackagingDirect handle delivery. Revenue generated on each sale through the partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PackagingDirect.nl is a B2B e-commerce distributor that sells 2,000+ disposable packaging and hospitality supply products (cups, glasses, containers, tableware, bags, hygiene items) to foodservice and event businesses in the Netherlands and Belgium. It complements catalogue sales with custom-printed branded packaging (cups, buckets, napkins, sushi boxes, etc.) and the rEVENT recycling system, all ordered through a self-serve Magento webshop with same-day dispatch and B2B invoice terms.

Product overview

PackagingDirect.nl is a B2B online platform for disposable and packaging products serving the Dutch and Belgian hospitality, foodservice, and event industries. The company offers over 2,000 products across core categories including disposable cups (coffee cups, smoothie cups), plastic and glass drinkware, food containers (meal trays, sushi boxes, pokebowls, buckets), printed/custom products with branding, tableware, packaging films, bags, and hygiene products. The platform features a partner program with API connectivity and the proprietary rEVENT recycling system. Customers include snack bars, pizzerias, restaurants, coffee bars, bakeries, ice cream shops, catering companies, event organizers, and food trucks. Products can be customized with logos through digital or flexo printing.

Differentiator

Problem solved

Functional benefit

Brands

• rEVENT: A complete recycling system designed for events to separate and recycle plastic cups and packaging materials in accordance with 2026 legislation.
• Cupmasters

Products and services

• Disposables & Disposable Packaging Wide assortment of disposable foodservice products including cups, glasses, bowls, plates, cutlery, and containers for hot and cold food and beverages, sold B2B to hospitality operators.
• Bekers (Cups & Mugs) Cardboard and plastic cups including coffee cups, smoothie cups, ice cream cups, and milkshake cups in various sizes and materials for hospitality and takeaway use.
• Glazen & Flessen (Glasses & Bottles) Plastic glasses including PET bier glasses, wine glasses, champagne glasses, longdrink glasses, and reusable options, plus glass bottles like the Oslo water bottle.
• Bakjes & Schalen (Containers & Bowls) Plastic and cardboard containers, bowls, and trays including meal trays, salad bowls, buckets, sushi boxes, and pokebowl containers for various food applications.
• Bedrukt (Custom Printed Products) Custom printed disposable products including printed cups, glasses, buckets, ice cream cups, napkins, coasters, cutlery sets, pokebowls, and sushi boxes with company logos or designs, including free design services.
• Servies (Tableware) Disposable and reusable tableware including plates, cutlery, napkins, and serving items in plastic, paper, and eco-friendly materials.
• Folie & Verpakken (Foils & Packaging) Packaging films, foils, and sealing materials for food packaging applications including catering foil and foil dispensers.
• Dozen & Papier (Boxes & Paper) Cardboard boxes and paper products for packaging and serving purposes.
• Tassen & Zakken (Bags) Paper and plastic bags including paper carrier bags for take-away and delivery service.
• Hygiëne (Hygiene) Hygiene products for foodservice businesses.
• rEVENT Recycling System A complete recycling system for events with 360BOX collection solutions (PET360, CARTON360, REST360) for proper waste separation and compliance with 2026 regulations on reusable and recyclable materials.
• Productselecties (Branch-specific Assortments) Pre-curated product selections for specific industries including Snackbar, Pizzeria, Restaurant, Coffee bar, Bakery, Ice cream shop, Take Away, Catering, Event, Specialty store, Company canteens, and Associations.
• Partner Reseller Program White-label and reseller arrangement where partners sell PackagingDirect products through their own webshops, set their own prices, and can choose self-fulfillment or whitelabel delivery by PackagingDirect, with real-time inventory and order status in the partner portal.

Quantifiable outcome

• 99.7% of orders delivered within 24 hours
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• rEVENT (rEVENT.eco)coreStrategic or Co-development PartnerrEVENT is a recycling knowledge and coordination partner integrated into PackagingDirect's product assortment. Together they offer PET360, CARTON360, and REST360 collection solutions designed to help event organizers and businesses comply with 2026 EU plastic regulations. PackagingDirect sells rEVENT-approved products while rEVENT provides guidance on reuse vs. recycling decisions and collection logistics.
• PostNLminorOthersPrimary logistics partner for standard parcel deliveries in the Netherlands. Handles last-mile delivery to business and consumer addresses as well as PostNL pickup points.
• Brouwer TransportminorOthersPallet delivery partner for larger orders (from 9 boxes) requiring freight transport.
• DPDminorOthersDelivery partner for custom printing orders, handling branded product shipments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verive: European B2B supplier of sustainable foodservice and disposable packaging products. Directly comparable as a multi-country hospitality packaging specialist competing for the same restaurant, catering, and event customers with overlapping sustainability messaging.
• HorecaXL: Netherlands-based B2B webshop supplying disposable and reusable products to the horeca sector. Overlaps directly on product assortment, customer segments, and Dutch-language e-commerce GTM.
• Takeaway Packaging: Dutch online specialist in takeaway and foodservice packaging, supplying restaurants and delivery operators with cups, containers, and bags. Closely comparable assortment and target market.
• Bio Pack Benelux: Dutch B2B e-commerce player focused on biodegradable and sustainable foodservice packaging. Comparable product range and target customer base (Dutch hospitality) with a similar online-led GTM model.

Regional players

• Caterline: Belgian supplier of disposable foodservice and catering packaging. Comparable product range and target customers but operates primarily in Belgium rather than across the full Benelux.

Broad incumbents

• Nisbets: European foodservice equipment and supplies retailer (Nisbets/NL) offering disposables, tableware, and packaging alongside equipment. Comparable target market and product categories, larger incumbent footprint.
• Sligro Food Group: Major Dutch foodservice wholesaler operating cash-and-carry and delivery across Benelux, offering foodservice disposables as part of a much broader portfolio. Larger incumbent competing for the same hospitality buyer wallet.
• Bidfood Nederland: Leading Dutch foodservice distributor supplying restaurants, caterers, and care institutions with a broad assortment that includes disposable packaging. Comparable end customer base but operates at much larger scale.
• Lekkerland Nederland: Large foodservice and convenience wholesaler in the Benelux serving hospitality customers with broad assortment including disposables. Much larger scale but operates as a broadline wholesaler overlapping on foodservice supply.

Emerging players

• Pack & Proper: Dutch online retailer of sustainable foodservice packaging focused on compostable and plant-based disposables. Smaller and more niche in sustainability than PackagingDirect but operates in the same Dutch B2B hospitality space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PDirectNL
• Facebookfacebook.com/PackagingDirectNL-165438636881791
• LinkedInlinkedin.com/company/packagingdirect
• Instagraminstagram.com/packagingdirect.nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PackagingDirect.nl