American Association of Naturopathic Medicine

What American Association of Naturopathic Medicine does

The American Association of Naturopathic Physicians (AANP), founded in 1985 and headquartered at 300 New Jersey Ave NW in Washington, DC, is the national 501(c)(6) professional membership association representing licensed naturopathic doctors (NDs), naturopathic medical students, and allied healthcare professionals in the United States. Its core membership base exceeds 1,200 individual members drawn from graduates of CNME-accredited four-year naturopathic medical programs who are licensed in 23 states plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The organization does not develop proprietary technology products; instead it operates a service and content portfolio including a Find a Doctor directory (40,000+ monthly searches), an Annual Convention (600+ attendees in 2025; AANP 2026 set for Madison, WI), a continuing education (CE) catalog with on-demand webinars and a CE approval program, the members-only Online Community platform, the Thrive Toolkit for practice development, the NaturopathicNow member newsletter, and an advocacy infrastructure anchored by the DC Federal Legislative Initiative (DC FLI) and a Federal Recognition Campaign.

Revenue is generated through four streams: recurring membership dues across 11+ tiers (Regular ND $480/year, student $60/year, retired $120/year, allied/faculty $325/year, dual state+national $495/year), annual convention and CE event registration (with a 45% member discount), online store sales of CE courses and webinar recordings, and corporate partnership/sponsorship revenue from supplement, diagnostic, and software vendors seeking access to the ND audience. AANP's strategic posture combines community-led member acquisition with regulatory advocacy for licensure expansion in additional states, positioning itself as the recognized industry body interfacing with federal agencies (including a US Department of Education-recognized accreditor, CNME, and the AMA/CPT Healthcare Advisory Committee) and with international counterparts via the World Naturopathic Federation.

Name

American Association of Naturopathic Medicine

Legal name

American Association of Naturopathic Physicians

Website

https://naturopathic.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Association of Naturopathic Physicians is the national 501(c)(6) professional membership association for licensed U.S. naturopathic doctors, founded in 1985, serving over 1,200 members across 26 licensing jurisdictions through advocacy, continuing education, an annual convention, and a Find a Doctor directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: AANP generates primary revenue through membership dues from various categories including Regular ND Members ($480/year), 1st-4th Year Physicians (ranging $96-$384/year), Faculty/Associate Members ($325/year), Student Members ($60/year), International Members ($325/year), Fully Retired members ($120/year), and Non-ND Supporting Members ($325/year). Monthly installment payment options are available for most membership tiers.
2. Annual Convention & Events: Revenue generated from annual convention registration, continuing education courses, and webinar access fees. Convention pricing varies by membership status, with members receiving significant discounts (45% discount on convention). Non-members pay higher fees for convention and webinar access.
3. Online Store & CE Products: Revenue from sale of continuing education products, webinars, past convention sessions, and various CE categories including Pharmacology CE, Ethics CE, Cultural Competency CE, and specialty topic areas.
4. Corporate Partnership Program: Revenue from corporate partners who pay for visibility and access to the professional naturopathic physician audience through sponsorship of events, advertising, and exhibition at the annual convention.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

AANP is a national professional membership association that sells memberships to licensed naturopathic doctors, students, and allied healthcare professionals, along with annual convention registration, continuing education (CE) courses and webinars, a Find a Doctor patient-referral directory, advocacy and lobbying services, and a Thrive Toolkit of practice development resources. The association does not deliver clinical care or sell clinical products; it provides governance, education, networking, and regulatory advocacy for the naturopathic profession.

Product overview

The American Association of Naturopathic Physicians (AANP) is a professional membership association, not a technology product company. It provides a suite of member services including a Find a Doctor directory for patient referrals, the AANP Annual Convention for continuing education, Online CE webinars, an Online Community platform, the Thrive Toolkit for practice resources, and advocacy programs like DC FLI and Naturopathic Medicine Week. The organization also publishes the Naturopathic Now newsletter and supports the Natural Medicine Journal, serving over 1,200 licensed naturopathic doctors through membership programs with various tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Doctor Directory Online search tool enabling patients to locate licensed naturopathic doctors by location, specialty, treatment modalities, and insurance acceptance. Serves as the primary patient acquisition channel for member NDs.
• AANP Annual Convention Annual hybrid convention offering 40+ educational sessions, 35+ CE credits, and networking for naturopathic physicians and partners. Free for AANP members; $39 for future members.
• Online CE Webinars Continuing education webinars covering topics including autoimmune conditions, peptides in clinical practice, student loan repayment, and practice management. Free for AANP members with access to past recordings.
• Online Community Platform Secure, members-only social platform for naturopathic doctors to connect, share resources, post questions, and build professional networks without data scraping concerns.
• Thrive Toolkit

Quantifiable outcome

• Find a Doctor directory receives over 40,000 hits per month
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Institute for Natural Medicine (INM)coreStrategic or Co-development PartnerAANP partners with INM on the Campaign for Naturopathic Medicine, a national public relations program to increase public awareness of the profession. INM also collaborates on FAQs and patient education materials.
• Association of Accredited Naturopathic Medical Colleges (AANMC)coreStrategic or Co-development PartnerAANMC is an affiliated organization established to propel the naturopathic medical profession. AANMC members include five accredited naturopathic medical programs in seven campus locations. Collaboration on professional education, student recruitment, and research.
• Council on Naturopathic Medical Education (CNME)coreOthersCNME is the national accrediting agency for naturopathic medical programs, recognized by the US Department of Education. Works with AANP to ensure education standards for the profession.
• Federation of Naturopathic Medicine Regulatory Authorities (FNMRA)coreOthersFNMRA coordinates regulatory authorities across jurisdictions. AANP refers to FNMRA for detailed scope of practice definitions and state statutes.
• North American Board of Naturopathic Examiners (NABNE)coreOthersNABNE qualifies applicants to take the NPLEX licensing examination, administers exams, and sends results to licensing authorities. Essential for licensure across 25 US jurisdictions and 5 Canadian provinces.
• Naturopathic Medical Student Association (NMSA)coreStrategic or Co-development PartnerAANP offers dual membership with NMSA for students at accredited naturopathic medical schools. Student Representatives bridge communication between students and AANP.
• Natural Medicine JournalminorStrategic or Co-development PartnerAANP supports the Natural Medicine Journal, a monthly peer-reviewed publication. (Note: Publication paused due to publisher decision to leave market)
• World Naturopathic Federation (WNF)coreStrategic or Co-development PartnerAANP Global Health Committee maintains collaboration with WNF to enhance global political participation and advocate for recognition of naturopathic medicine globally.
• State Associations (40+ affiliates)coreStrategic or Co-development PartnerAANP works with over 40 state and specialty affiliates who are voting members of the House of Delegates. Affiliates include Massachusetts Society of Naturopathic Doctors, Maryland Association of Naturopathic Doctors, Georgia Association of Naturopathic Physicians, Michigan Association of Naturopathic Doctors, and Hawaii Society of Naturopathic Physicians.
• Specialty Affiliate OrganizationscoreStrategic or Co-development PartnerAANP collaborates with specialty organizations including Endocrinology (ENDOANP), Environmental Medicine, Gastroenterology (GastroANP), Parenteral Therapies, Pediatrics (PedANP), Primary Care Physicians (ND Primary Care), Psychiatry (PsycANP), and Oncology (OncANP).
• Accredited Naturopathic Medical SchoolscoreStrategic or Co-development PartnerSix accredited medical colleges offering Doctorate of Naturopathic Medicine degree at 7 US locations: Bastyr University (WA and CA), Canadian College of Naturopathic Medicine (Toronto and Boucher), National University of Natural Medicine (Portland, OR), National University of Health Sciences (Lombard, IL), and Sonoran University of Health Sciences (Tempe, AZ).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Osteopathic Association: National professional association for osteopathic physicians (DOs), a much larger established CAM-adjacent physician profession. Comparable membership/advocacy/CME model, though AOA represents a significantly larger profession with broader insurance and federal recognition.
• American Academy of Family Physicians: Large national professional association representing family medicine physicians, many of whom practice integrative care. Relevant as a peer model for CME/advocacy structure and as a constituency whose members occasionally integrate or compete with ND primary care services.
• American Medical Association: The largest US physician professional association. AANP engages with AMA via its CPT Healthcare Advisory Committee. While far larger and broader, AMA represents the conventional medicine establishment that AANP's advocacy efforts engage with on scope-of-practice and coding matters.

Emerging players

• American Herbalists Guild: Professional membership organization for herbalists and natural medicine practitioners. Smaller and more emerging than AANP, with overlapping natural-medicine philosophy and overlapping membership pool of practitioners drawn to botanical and natural therapies.

Direct peers

• Naturopathic Medical Student Association: The student association for naturopathic medical students, with a dual-membership offering through AANP. Directly comparable peer serving the same profession pipeline, often acting as a feeder organization for future AANP members.
• American Chiropractic Association: The largest US professional association for chiropractors, another licensed complementary/alternative medicine profession. Comparable in structure, with membership dues, advocacy, conventions, CE, and state-level affiliate organizations serving a parallel CAM profession.
• Canadian Association of Naturopathic Doctors: The national professional association for licensed naturopathic doctors in Canada. Direct peer to AANP representing the same profession in a neighboring jurisdiction, with shared membership models, advocacy missions, and convention/continuing education offerings.
• American Holistic Medical Association: Professional association for holistic/integrative medicine practitioners, overlapping with AANP's target audience of integrative physicians. Both compete for similar clinician members seeking continuing education and advocacy for non-conventional medical approaches.
• Institute for Functional Medicine: Provides education, certification, and a member community for functional medicine practitioners. Comparable to AANP in serving integrative/holistic clinicians with continuing education, certification, and conferences, though functional medicine is a broader umbrella than naturopathic medicine.

Others

• Association of Accredited Naturopathic Medical Colleges: The umbrella organization for accredited naturopathic medical schools. Adjacent to AANP rather than competitive — AANMC supplies the educational pipeline of future NDs who become AANP members, and the two organizations collaborate on recruitment and standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aanp
• YouTubeyoutube.com/channel/UCap2iVDg63JP9WOvuCMys8A/videos
• Facebookfacebook.com/theaanp
• LinkedInlinkedin.com/company/american-association-of-naturopathic-physicians
• Instagraminstagram.com/theaanp

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Association of Naturopathic Medicine