Spice Media

What Spice Media does

Spice Media (legally Exa Spice Media) is a Mumbai-based VFX and CGI production services company founded in 2013. The firm operates a full-pipeline visual effects delivery model spanning rotoscoping, paint, matchmoving, compositing, 3D modeling, texturing, lighting, rigging, animation, and rendering. Beyond core VFX and CGI, the company also offers multimedia design (including AR/VR 3D modeling, 3D digital twin, immersive solutions) and video production services covering animated, explainer, testimonial, and television commercial content. Its credited work spans Bollywood (Panipat, RRR, Kesari, Tanaji, Student of the Year 2) and Hollywood/international titles (Transformers, Stranger Things, Red Notice, Sonic the Hedgehog, Vikings, Dungeons & Dragons, Strays, Bard of Blood), supporting its positioning as a cross-market outsourcing vendor.

The business model is professional services: project-based, quote-priced engagements with enterprise film, streaming, and advertising clients. Pricing is not publicly disclosed and is set per project scope. The go-to-market is direct enterprise sales targeting film studios, streaming platforms, and advertising agencies, supported by a portfolio-driven website, content marketing (blog and case studies), and a Calendly booking flow for inbound inquiries. With 51-100 employees, a claimed global office footprint, and primary operating geography in South Asia, the company competes on cost arbitrage from India against higher-cost Western VFX peers while leveraging its tier-1 production credits to win international work.

Customer concentration risk centers on the episodic nature of VFX production work. While the company lists 13+ named productions across Hollywood and Bollywood, these represent discrete project engagements rather than recurring revenue contracts, and revenue predictability depends on winning new productions each cycle. The customer segmentation leans toward enterprise studios and agencies, with Film & Entertainment and Advertising as primary verticals and Gaming/Interactive Media and E-commerce/Digital Marketing as secondary growth segments.

Name

Spice Media

Legal name

Exa Spice Media

Website

https://espicemedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Spice Media (Exa Spice Media) is a Mumbai-headquartered VFX and CGI production services studio, founded in 2013, that delivers rotoscoping, compositing, 3D modeling, animation, and rendering for film, streaming, advertising, and immersive media clients across Hollywood and Bollywood productions.

Ownership category

akta.pro rank

Product category

Visual Effects and CGI Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

akta.pro secondary industries

Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Visual effects services
• CGI production
• 3D animation
• Rotoscoping services
• Video production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. VFX and CGI Production Services: Project-based professional services revenue model delivering visual effects, CGI, and animation services to film studios, streaming platforms, and advertising agencies. Revenue is generated through contracted project work with pricing based on scope, complexity, and deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Exa Spice Media is a VFX and animation studio providing full-pipeline visual effects and CGI production services—including rotoscoping, paint, matchmoving, compositing, 3D modeling, texturing, lighting, rigging, animation, and rendering—for film studios, streaming platforms, and advertisers. It also offers multimedia design and video production services on a project-based basis.

Product overview

Exa Spice Media operates as a VFX and animation studio offering a comprehensive suite of visual effects and creative services. The company's core offerings consist of four main service pillars: VFX Services (covering Roto, Paint, Matchmove, and Compositing), CGI Services (encompassing Animation, 3D Modeling, Texturing, Lighting, Rigging, Simulation, and Retopology), Multimedia Design Services (including Graphic Designing, AR/VR 3D Modeling, 3D Digital Twin, Immersive Solutions, Gaming, and various editing services), and Video Production Services (ranging from Animated Videos and Explainer Videos to Television Commercials and E-Learning Videos). The company was founded in 2013 and has operated for over 11 years, serving clients across film, web series, documentaries, commercials, and entertainment industries globally.

Differentiator

Problem solved

Functional benefit

Products and services

• VFX Services Visual effects services including Roto (rotoscoping for tracing and animating over live-action footage), Paint (makeup adjustments and actor expression enhancement), Matchmove (blending CGI elements with live-action footage for realistic composite shots), and Compositing (merging live-action footage with CG elements and visual effects). For film studios, streaming platforms, and advertisers.
• CGI Services Computer-generated imagery services encompassing Animation (character animation, environmental effects), 3D Modeling (detailed models with precise retopology), Texturing, Lighting, Rigging, Simulation, and 2D Animation.
• Multimedia Design Services Comprehensive design offerings including Graphic Designing, Concept Development, Post-Production & Effects, AR/VR 3D Modeling, 3D Digital Twin, Immersive Solutions, Virtual Space, Video Editing, Image Editing, Cinematography, Poster Designing, Website Design, and Gaming.
• Video Production Services Professional video production including Animated Video, Explainer Video, Social Media Videos, Testimonial Videos, Television Commercials, E-Learning Videos, Product Videos, Process/Industrial Videos, and Game Asset Services.
• Other Services Additional services including IT-related services and Photography.

Quantifiable outcome

• 11+ years of industry experience delivering visual effects for internationally recognized projects

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Red Chillies VFX: Red Chillies VFX is a leading India-based VFX studio with a strong Bollywood and streaming portfolio. It is a closely comparable India-based VFX services peer, particularly for Indian film and OTT work where Spice Media also competes.

Direct peers

• Moving Picture Company (MPC): MPC is a global VFX and post-production studio delivering visual effects, advertising, and animation services. It directly competes for the same Hollywood, streaming, and brand VFX mandates as Spice Media.
• Prime Focus Technologies: Prime Focus is an India-headquartered global media and entertainment services company providing VFX, post-production, and content services to studios and streamers. It is a like-for-like competitor in the Indian VFX/post-production services market.
• Digital Domain: Digital Domain is a global VFX and immersive experience studio serving film, episodic, advertising, and game clients. It is comparable in offering full-pipeline VFX plus emerging immersive/digital-human capabilities.
• Luma Pictures: Luma Pictures is a VFX studio focused on feature film and episodic visual effects, with strengths in creature, environment, and CG integration work. It is comparable as a mid-to-large independent VFX services peer serving major studio clients.
• Tata Elxsi: Tata Elxsi is a major India-based design and technology services company with a substantial VFX, animation, and content engineering practice. It is one of the closest direct competitors for VFX and CGI work delivered out of India to global clients.
• Industrial Light & Magic (ILM): ILM, a Lucasfilm company, is a global leader in VFX for feature films, television, and themed entertainment. It is directly comparable as a top-tier VFX partner on the very Hollywood productions Spice Media claims credit on (e.g., Transformers).
• Framestore: Framestore is a global VFX and creative studio delivering visual effects, animation, and immersive content for film, episodic, and brand work. It is comparable as a full-pipeline VFX services provider targeting the same enterprise studio/streamer buyer.
• DNEG: DNEG (Double Negative) is one of the world's largest independent VFX and post-production houses with major operations in India. It directly competes with Spice Media for Hollywood and streaming VFX scopes across feature, episodic, and animation.
• Weta FX: Weta FX is a New Zealand-based VFX studio renowned for high-end character, creature, and fantasy VFX. It competes in the same premium film and streaming VFX services category that Spice Media addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spice Media