EMOD
EMOD-MOTOREN GmbH is a third-generation, family-owned German manufacturer of custom electric motors (0.06–1,700 kW) serving industrial B2B customers across water treatment, elevator, marine, HVAC, and other verticals from two production sites in Fulda and Bad Salzschlirf.
- Company typePrivate
- Founded1953
- HeadquartersFulda, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What EMOD does
EMOD-MOTOREN GmbH is a family-owned German manufacturer of electric motors founded in 1953 by Herbert Odenwald and now in its third generation of family leadership, with Jan and Sven Odenwald joining Roland and Reiner Odenwald. The company operates from two production sites in Fulda and Bad Salzschlirf, totaling 34,000 m² of production space and employing approximately 475 people. Its product portfolio spans a power range of 0.06 kW to 1,700 kW and includes standard motors, IE5 Ultra Premium Efficiency motors, explosion-proof (ATEX) motors, submersible IP68 motors, marine motors, and stainless steel motors. The company holds multiple certifications including ISO 9001:2015, KTA (nuclear), ATEX, UL, CSA, CCC, and NEMA, indicating capability across highly regulated industrial applications.
The company serves a diversified set of B2B industrial verticals including water treatment, elevator construction, woodworking, furnace construction, plastics processing, food processing, HVAC, and maritime industries. Its business model is built on direct B2B sales of custom-engineered motors, supported by five apprenticeship programs that build internal technical expertise. Marketing materials are produced in German, English, and Polish, and the company maintains an active trade fair presence to acquire new customers and reinforce existing relationships. No external funding, M&A activity, or public capital markets activity is evident in the available data.
EMOD firmographics
Firmographics- Name
- EMOD
- Legal name
- EMOD MOTOREN GmbH
- Website
- https://emod-motoren.de
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EMOD-MOTOREN GmbH is a third-generation, family-owned German manufacturer of custom electric motors (0.06–1,700 kW) serving industrial B2B customers across water treatment, elevator, marine, HVAC, and other verticals from two production sites in Fulda and Bad Salzschlirf.
- Ownership category
- akta.pro rank
EMOD industry classification
Industry- Product category
- Industrial Electric Motors
- NAICS
- Motor and Generator Manufacturing (335312), Electrical Equipment Manufacturing (33531)
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)
- akta.pro secondary industry
- Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)
Keywords
Where EMOD is headquartered
LocationHeadquarters
- HQ city
- Fulda
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
EMOD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electric motor manufacturing and sales: Primary revenue from design, development, and production of custom and series electric motors ranging from 0.06 kW to 1700 kW. Includes three-phase motors, DC motors, submersible motors, encapsulated motors, explosion-proof motors, marine motors, and specialty motors. Revenue generated through direct B2B sales to industrial customers.
- Custom/special motor solutions: Custom-made products and special solutions developed to customer specifications. Revenue from bespoke engineering projects and small batch production of specialized motors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for industrial motors |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
EMOD product offering
Product offeringCore offering
EMOD designs, develops, and manufactures custom and series electric motors for industrial B2B customers, spanning power ratings from 0.06 kW to 1700 kW. The portfolio includes three-phase, DC, submersible, encapsulated, explosion-proof (ATEX), marine, stainless steel, water-cooled, flat, servo, wound-rotor, and IE5 permanent magnet motors. Products are built to international standards and supplied globally across water treatment, elevator, woodworking, furnace, plastics, food processing, HVAC, and maritime sectors.
Product overview
EMOD-MOTOREN GmbH is a manufacturer of electric motors offering a comprehensive portfolio of standard and specialty motors. The product range includes three-phase motors (IP23, IP55), encapsulated motors (IP67), submersible motors (IP68), marine motors, DC motors, wound-rotor induction motors, water-cooled three-phase motors, flat motors, explosion-proof motors (ATEX), stainless steel motors, high-speed machines, circulating fan motors, crane and hoist drive motors, and ultra premium efficiency IE5 permanent magnet motors. Motors are produced in sizes 35 to 560 with power ratings from 0.06 kW to 1700 kW. The company operates two manufacturing sites in Fulda and Bad Salzschlirf, Germany, serving applications in sewage/water pumps, elevators, woodworking machinery, industrial furnaces, plastic injection machines, food processing machinery, and HVAC systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Three-phase motors (IP23 and IP55)
Quantifiable outcome
- IE5 motors achieve better CO2 emissions and electricity savings than legally required
- +1 more outcomes
Companies that use EMOD
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles8 records
EMOD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EMOD partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
EMOD competitors and assessment
Company assessmentDirect peers
- Brook Crompton: UK-origin global manufacturer of industrial AC and DC motors with comparable IE3/IE4/IE5 efficiency product lines for industrial OEMs. Comparable specialty motor manufacturer with similar customer overlap.
- WEG Industries: Brazilian global manufacturer of industrial electric motors including IE5 efficiency, hazardous-location, and submersible variants. The most directly comparable peer in scale, product breadth, and multi-segment industrial customer base.
- Regal Rexnord: US manufacturer including Marathon Motors and Leeson brands for industrial motors in IE3/IE4/IE5 efficiency classes, including hazardous-location and washdown-duty variants. Closest North American specialty industrial motor peer.
- VEM Group: German manufacturer of electric motors (three-phase, DC, servo) with strong industrial and marine application presence. Direct German-headquartered competitor with comparable specialty motor offerings.
- ATB Group: European manufacturer of industrial motors including submersible and explosion-proof variants serving similar specialty markets. Comparable mid-sized European competitor with overlapping product breadth.
Broad incumbents
- Nidec Corporation: Japanese global motor manufacturer with major industrial motor lines (including through acquired brands like Leroy-Somer). Competes in commodity and specialty motor segments across most of EMOD's geographies.
- ABB: Global industrial motor and drives manufacturer offering extensive IEC/NEMA product lines including IE5 ultra premium efficiency motors. Competes across essentially all EMOD segments but operates at vastly greater scale and as part of a wider automation portfolio.
- Siemens: German industrial conglomerate with SIMOTICS motor lines covering similar applications (general industrial, marine, hazardous-location, high-efficiency). Closest major incumbent competitor based in Germany with substantial domestic motor manufacturing footprint.
- SEW-Eurodrive: German drive technology and motor manufacturer specializing in industrial gearmotors. Significant overlap in industrial customer verticals (intralogistics, food processing, automotive) and similar German-mid-sized competitor profile.
Emerging players
- Bonfiglioli: Italian manufacturer of gearmotors, drive systems, and inverters with overlapping industrial motor and motion control offerings. Overlaps in industrial OEM customer base but with stronger emphasis on integrated drive systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EMOD social profiles
Digital presenceEMOD compliance and trust
Trust signalCompliance3 records
EMOD financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMOD leadership team
Management profileNumber of profiles
Profiles9 records
EMOD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMOD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMOD
What does EMOD do?
EMOD designs, develops, and manufactures custom and series electric motors for industrial B2B customers, spanning power ratings from 0.06 kW to 1700 kW. The portfolio includes three-phase, DC, submersible, encapsulated, explosion-proof (ATEX), marine, stainless steel, water-cooled, flat, servo, wound-rotor, and IE5 permanent magnet motors. Products are built to international standards and supplied globally across water treatment, elevator, woodworking, furnace, plastics, food processing, HVAC, and maritime sectors.
Is EMOD a public or private company?
EMOD is a private company. It is classified as family owned and is currently operating.
When was EMOD founded?
EMOD was founded in 1953. It employs 11 to 50 people.
Where is EMOD based?
EMOD is headquartered in Fulda, Germany, in the Europe region.
How does EMOD make money?
Two revenue lines are on record. Electric motor manufacturing and sales are the primary driver. The others are custom/special motor solutions.
Who are EMOD's main competitors?
Direct peers on record are Brook Crompton, WEG Industries, Regal Rexnord, VEM Group and ATB Group. Broad incumbents are Nidec Corporation, ABB, Siemens and SEW-Eurodrive. Bonfiglioli is listed as an emerging player.
Does EMOD have an API?
No public API is recorded for EMOD.
What industry is EMOD in?
EMOD's product category is Industrial Electric Motors. Its primary akta.pro industry code is IMACAJAL, Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window), with a secondary code of IMAGAGAF, Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp). Its NAICS code is 335312 and its SIC code is 3621.