American Zettler
American Zettler is the North American relay division of Zettler Group, designing and distributing over fifty electromechanical relay types for HVAC-R, EV charging, solar, appliance, and industrial applications via automated manufacturing in China and distribution partnerships with Digi-Key and Future Electronics.
- Company typePrivate
- Founded1999
- HeadquartersVista, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What American Zettler does
American Zettler, Inc. is the North American relay distribution and engineering arm of the privately held Zettler Group, a diversified electronic components conglomerate founded in 1999 and headquartered in Vista, California. The company designs, manufactures (via Zettler Group's automated Xiamen, China facilities), and distributes over fifty types of electromechanical relays organized into Power, Industrial, EV Charging, Solar/EVSE, Appliance, Automotive, Latching, Telecom, and Motor Start Potential relays, plus definite-purpose contactors, thermostats, and thermistors. The technical portfolio emphasizes application-specific switching capacity from 16A miniature general-purpose units up to 200A extreme high-power PCB solar relays, with notable proprietary features including permanent-magnet arc-extinguishing (AZDC105), mirror monitoring contacts per EN60947-4-1, IP67 sealing for A2L/A3 refrigerant environments, and 50,000-100,000+ cycle durability. Certification breadth (UL, CUR, TÜV, CQC, IEC 61851/62752/60947-4-1/60335-1, UL 121201, RoHS, REACH) targets compliance-driven verticals.
The company sells primarily through authorized distribution, anchored by long-term relationships with Digi-Key Electronics (since May 2020) and Future Electronics (Distributor of the Year 2015 and 2016), supplemented by a regional sales-rep network and direct enterprise accounts via application-engineering and sales staff at Vista, CA. The customer base spans HVAC/R manufacturers (transitioning to low-GWP refrigerants), EV charging infrastructure OEMs (Mode 2/3 per IEC), solar inverter producers, roadway lighting projects, pool/spa controls, medical bed actuator manufacturers, and agricultural automation. Sibling Zettler Group subsidiaries (AZ Displays, Zettler Magnetics, Zettler Controls, Zettler Integrated Solutions) operate from the same Vista headquarters, while a separate Ningbo, China joint venture with Ningbo Yuanfang Thermostat Co., Ltd. (formed February 2015) extends the thermostat product line.
American Zettler firmographics
Firmographics- Name
- American Zettler
- Legal name
- American Zettler, Inc.
- Website
- https://azettler.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Zettler is the North American relay division of Zettler Group, designing and distributing over fifty electromechanical relay types for HVAC-R, EV charging, solar, appliance, and industrial applications via automated manufacturing in China and distribution partnerships with Digi-Key and Future Electronics.
- Ownership category
- akta.pro rank
American Zettler industry classification
Industry- Product category
- Electromechanical Relays
- NAICS
- Relay and Industrial Control Manufacturing (335314), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)
Keywords
Where American Zettler is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
American Zettler business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Electromechanical Relay Sales: Sale of over fifty different types of electromechanical relays including power relays, appliance relays, industrial relays, automotive relays, EV charging relays, solar relays, latching relays, telecom relays, and motor start potential relays.
- Contactor Sales: Sale of definite purpose contactors for high power load applications.
- Thermostat and Thermistor Sales: Temperature control products including thermostats and thermistor temperature sensors.
- Sample and Quote Requests: Samples and data sheets available upon request through sales contact or distributor channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AZ2800/AZ2850 Double Pole Relays |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
American Zettler product offering
Product offeringCore offering
American Zettler manufactures and sells over fifty different types of electromechanical relays organized into major product lines: Power Relays, Industrial Relays, EV Charging Relays, Solar/EVSE Relays, Appliance Relays, Automotive Relays, Latching Relays, Telecom Relays, Motor Start Potential Relays, plus Contactors, Thermostats, and Thermistors. Products are designed and produced at vertically integrated, automated facilities in Xiamen, China with in-house R&D, engineering, and testing labs, and sold globally through authorized distributors (Digi-Key, Future Electronics), regional distributors, and direct enterprise sales.
Product overview
American Zettler is a manufacturer of electromechanical relays and related components, producing over fifty different types of relays organized into major product categories: Power Relays, Industrial Relays, EV Charging Relays, Solar/EVSE Relays, Appliance Relays, Automotive Relays, Latching Relays, Telecom Relays, Motor Start Potential Relays, Contactors, Thermostats, and Thermistors. The product portfolio spans from miniature relays (10-20A) for general purpose applications to extreme high-power PCB relays (160-200A) for solar inverter applications. Key product series include the AZEV series for EV charging (AZEV116/132/400), AZSR series for solar/EV charging (AZSR131/143/165/170/190/1160/1180/1200), AZDC series for DC switching (AZDC105), AZ2800/AZ2850 double pole relays, AZ576 general power relays, AZ7555 low-power relays, and AZ2501L latching relays. The company also offers thermostats and thermistors through its Zettler Controls division. Products are designed and manufactured in China-based facilities and sold primarily through distribution partners including Digi-Key Electronics and Future Electronics.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Relays Electromechanical power relays for high-current switching applications in industrial, commercial, and consumer equipment; offered in miniature, PCB-mount, and panel-mount form factors with current ratings up to 200A.
- Industrial Relays Electromechanical relays designed for industrial control applications including factory automation, process control, and manufacturing equipment.
- EV Charging Relays
Quantifiable outcome
- AZ576 relay outperforms competitive general purpose relays with 20A for 30K cycles at 85°C or 17A for 100K cycles at 105°C
- +3 more outcomes
Companies that use American Zettler
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
American Zettler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
American Zettler partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Digi-Key ElectronicscoreStarting in May 2020, Zettler Group North America's three product divisions entered a long-term supplier relationship with Digi-Key Electronics. American Zettler electromechanical relays, AZ Displays LCD TFT solutions, and Zettler Magnetics transformer/magnetic components are represented on Digi-Key's digital platforms. All products available for immediate purchase through Digi-Key's transactional website infrastructure.
- Future ElectronicscoreMajor North American distributor of American Zettler products. Won Zettler Group Distributor of the Year Award in 2016 and 2015. Achieved over $1 million USD sales growth in 2016 vs 2015. 4 consecutive years of year-over-year sales growth. The Electromechanical group in Montreal particularly recognized for hard work and commitment.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
American Zettler competitors and assessment
Company assessmentDirect peers
- Finder S.p.A. Finder is an Italian manufacturer specializing in relays, timers, and sockets for industrial, HVAC, and energy applications. American Zettler and Finder compete head-to-head in power relays, HVAC-R relays, and energy management applications including latching and solar relays.
- Hongfa Technology: Hongfa is the largest relay manufacturer in China and one of the largest globally, producing automotive, industrial, power, and signal relays. As a vertically integrated China-based relay manufacturer with overlapping product categories (power relays, automotive relays, EV charging relays, solar relays), Hongfa is a directly comparable peer.
- Song Chuan Precision: Song Chuan is a Taiwan-based relay manufacturer producing automotive, power, signal, and solid-state relays for global markets. As an Asian manufacturer with similar product breadth and vertical integration, Song Chuan competes directly with American Zettler in automotive and power relay categories.
Broad incumbents
- Eaton: Eaton is a diversified power management company whose Electrical Americas segment produces contactors, relays, and motor controls. Eaton competes with American Zettler in industrial relays, definite purpose contactors, and motor start potential relays.
- TE Connectivity: TE Connectivity is one of the largest global manufacturers of relays, connectors, and sensors serving industrial, automotive, and aerospace markets. American Zettler directly competes with TE's relay portfolio, including TE's T9 series which American Zettler replaces with the AZ2280.
- Siemens: Siemens is a global industrial conglomerate with a relay and contactor portfolio through its SIRIUS product line. Siemens competes with American Zettler in industrial control relays, contactors, and motor starter applications.
- Panasonic Industry: Panasonic manufactures a comprehensive range of electromechanical relays for industrial, automotive, and consumer applications. American Zettler's AZ943 replaces Panasonic's JS series, and AZ2100/AZ2150 replaces the JTN/JTV series, positioning Panasonic as a direct competitor and replacement target.
- Schneider Electric: Schneider Electric is a global energy management and automation company with a substantial relay portfolio through its Telemecanique and Square D brands. While Schneider operates across a much broader portfolio, its industrial relay and contactor offerings directly overlap with American Zettler's product range.
- Omron: Omron is a global leader in industrial automation and electronic components, with a broad electromechanical relay portfolio. American Zettler directly targets Omron's G8P series with its AZ2100/AZ2150/AZ2280 replacements, making Omron a primary competitor.
Others
- Phoenix Contact: Phoenix Contact is a German manufacturer specializing in industrial connection technology, terminal blocks, and relay modules. While not a direct relay-only competitor, Phoenix Contact's relay interface modules and monitoring relays serve overlapping industrial automation customers with similar distribution channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
American Zettler social profiles
Digital presenceAmerican Zettler compliance and trust
Trust signalCompliance18 records
American Zettler financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Zettler leadership team
Management profileNumber of profiles
Profiles5 records
American Zettler subsidiaries and ownership
Company hierarchySubsidiaries5 records
American Zettler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Zettler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Zettler
What does American Zettler do?
American Zettler manufactures and sells over fifty different types of electromechanical relays organized into major product lines: Power Relays, Industrial Relays, EV Charging Relays, Solar/EVSE Relays, Appliance Relays, Automotive Relays, Latching Relays, Telecom Relays, Motor Start Potential Relays, plus Contactors, Thermostats, and Thermistors. Products are designed and produced at vertically integrated, automated facilities in Xiamen, China with in-house R&D, engineering, and testing labs, and sold globally through authorized distributors (Digi-Key, Future Electronics), regional distributors, and direct enterprise sales.
Is American Zettler a public or private company?
American Zettler is a private company. It is classified as corporate owned and is currently operating.
When was American Zettler founded?
American Zettler was founded in 1999. It employs 11 to 50 people.
Where is American Zettler based?
American Zettler is headquartered in Vista, United States, in the North America region.
How does American Zettler make money?
Four revenue lines are on record. Electromechanical Relay Sales are the primary driver. The others are contactor Sales, thermostat and Thermistor Sales and sample and Quote Requests.
Who are American Zettler's main competitors?
Direct peers on record are Finder S.p.A., Hongfa Technology and Song Chuan Precision. Broad incumbents are Eaton, TE Connectivity, Siemens, Panasonic Industry, Schneider Electric and Omron. Phoenix Contact is listed as an others.
Does American Zettler have an API?
No public API is recorded for American Zettler.
What industry is American Zettler in?
American Zettler's product category is Electromechanical Relays. Its primary akta.pro industry code is IMAGAJAB, Electromechanical Components (Relays, Switches, Potentiometers, Encoders). Its NAICS code is 335314 and its SIC code is 3600.