American Zettler

What American Zettler does

American Zettler, Inc. is the North American relay distribution and engineering arm of the privately held Zettler Group, a diversified electronic components conglomerate founded in 1999 and headquartered in Vista, California. The company designs, manufactures (via Zettler Group's automated Xiamen, China facilities), and distributes over fifty types of electromechanical relays organized into Power, Industrial, EV Charging, Solar/EVSE, Appliance, Automotive, Latching, Telecom, and Motor Start Potential relays, plus definite-purpose contactors, thermostats, and thermistors. The technical portfolio emphasizes application-specific switching capacity from 16A miniature general-purpose units up to 200A extreme high-power PCB solar relays, with notable proprietary features including permanent-magnet arc-extinguishing (AZDC105), mirror monitoring contacts per EN60947-4-1, IP67 sealing for A2L/A3 refrigerant environments, and 50,000-100,000+ cycle durability. Certification breadth (UL, CUR, TÜV, CQC, IEC 61851/62752/60947-4-1/60335-1, UL 121201, RoHS, REACH) targets compliance-driven verticals.

The company sells primarily through authorized distribution, anchored by long-term relationships with Digi-Key Electronics (since May 2020) and Future Electronics (Distributor of the Year 2015 and 2016), supplemented by a regional sales-rep network and direct enterprise accounts via application-engineering and sales staff at Vista, CA. The customer base spans HVAC/R manufacturers (transitioning to low-GWP refrigerants), EV charging infrastructure OEMs (Mode 2/3 per IEC), solar inverter producers, roadway lighting projects, pool/spa controls, medical bed actuator manufacturers, and agricultural automation. Sibling Zettler Group subsidiaries (AZ Displays, Zettler Magnetics, Zettler Controls, Zettler Integrated Solutions) operate from the same Vista headquarters, while a separate Ningbo, China joint venture with Ningbo Yuanfang Thermostat Co., Ltd. (formed February 2015) extends the thermostat product line.

Name

American Zettler

Legal name

American Zettler, Inc.

Website

https://azettler.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

American Zettler is the North American relay division of Zettler Group, designing and distributing over fifty electromechanical relay types for HVAC-R, EV charging, solar, appliance, and industrial applications via automated manufacturing in China and distribution partnerships with Digi-Key and Future Electronics.

Ownership category

akta.pro rank

Product category

Electromechanical Relays

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

Keywords

• Electromechanical relays
• Power relays
• EV charging relays
• Solar relays
• HVAC controls

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electromechanical Relay Sales: Sale of over fifty different types of electromechanical relays including power relays, appliance relays, industrial relays, automotive relays, EV charging relays, solar relays, latching relays, telecom relays, and motor start potential relays.
2. Contactor Sales: Sale of definite purpose contactors for high power load applications.
3. Thermostat and Thermistor Sales: Temperature control products including thermostats and thermistor temperature sensors.
4. Sample and Quote Requests: Samples and data sheets available upon request through sales contact or distributor channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

American Zettler manufactures and sells over fifty different types of electromechanical relays organized into major product lines: Power Relays, Industrial Relays, EV Charging Relays, Solar/EVSE Relays, Appliance Relays, Automotive Relays, Latching Relays, Telecom Relays, Motor Start Potential Relays, plus Contactors, Thermostats, and Thermistors. Products are designed and produced at vertically integrated, automated facilities in Xiamen, China with in-house R&D, engineering, and testing labs, and sold globally through authorized distributors (Digi-Key, Future Electronics), regional distributors, and direct enterprise sales.

Product overview

American Zettler is a manufacturer of electromechanical relays and related components, producing over fifty different types of relays organized into major product categories: Power Relays, Industrial Relays, EV Charging Relays, Solar/EVSE Relays, Appliance Relays, Automotive Relays, Latching Relays, Telecom Relays, Motor Start Potential Relays, Contactors, Thermostats, and Thermistors. The product portfolio spans from miniature relays (10-20A) for general purpose applications to extreme high-power PCB relays (160-200A) for solar inverter applications. Key product series include the AZEV series for EV charging (AZEV116/132/400), AZSR series for solar/EV charging (AZSR131/143/165/170/190/1160/1180/1200), AZDC series for DC switching (AZDC105), AZ2800/AZ2850 double pole relays, AZ576 general power relays, AZ7555 low-power relays, and AZ2501L latching relays. The company also offers thermostats and thermistors through its Zettler Controls division. Products are designed and manufactured in China-based facilities and sold primarily through distribution partners including Digi-Key Electronics and Future Electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Relays Electromechanical power relays for high-current switching applications in industrial, commercial, and consumer equipment; offered in miniature, PCB-mount, and panel-mount form factors with current ratings up to 200A.
• Industrial Relays Electromechanical relays designed for industrial control applications including factory automation, process control, and manufacturing equipment.
• EV Charging Relays

Quantifiable outcome

• AZ576 relay outperforms competitive general purpose relays with 20A for 30K cycles at 85°C or 17A for 100K cycles at 105°C
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Digi-Key ElectronicscoreChannel Partner/ Reseller/ Distributor · 1 May 2020Starting in May 2020, Zettler Group North America's three product divisions entered a long-term supplier relationship with Digi-Key Electronics. American Zettler electromechanical relays, AZ Displays LCD TFT solutions, and Zettler Magnetics transformer/magnetic components are represented on Digi-Key's digital platforms. All products available for immediate purchase through Digi-Key's transactional website infrastructure.
• Future ElectronicscoreChannel Partner/ Reseller/ DistributorMajor North American distributor of American Zettler products. Won Zettler Group Distributor of the Year Award in 2016 and 2015. Achieved over $1 million USD sales growth in 2016 vs 2015. 4 consecutive years of year-over-year sales growth. The Electromechanical group in Montreal particularly recognized for hard work and commitment.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Finder S.p.A. Finder is an Italian manufacturer specializing in relays, timers, and sockets for industrial, HVAC, and energy applications. American Zettler and Finder compete head-to-head in power relays, HVAC-R relays, and energy management applications including latching and solar relays.
• Hongfa Technology: Hongfa is the largest relay manufacturer in China and one of the largest globally, producing automotive, industrial, power, and signal relays. As a vertically integrated China-based relay manufacturer with overlapping product categories (power relays, automotive relays, EV charging relays, solar relays), Hongfa is a directly comparable peer.
• Song Chuan Precision: Song Chuan is a Taiwan-based relay manufacturer producing automotive, power, signal, and solid-state relays for global markets. As an Asian manufacturer with similar product breadth and vertical integration, Song Chuan competes directly with American Zettler in automotive and power relay categories.

Broad incumbents

• Eaton: Eaton is a diversified power management company whose Electrical Americas segment produces contactors, relays, and motor controls. Eaton competes with American Zettler in industrial relays, definite purpose contactors, and motor start potential relays.
• TE Connectivity: TE Connectivity is one of the largest global manufacturers of relays, connectors, and sensors serving industrial, automotive, and aerospace markets. American Zettler directly competes with TE's relay portfolio, including TE's T9 series which American Zettler replaces with the AZ2280.
• Siemens: Siemens is a global industrial conglomerate with a relay and contactor portfolio through its SIRIUS product line. Siemens competes with American Zettler in industrial control relays, contactors, and motor starter applications.
• Panasonic Industry: Panasonic manufactures a comprehensive range of electromechanical relays for industrial, automotive, and consumer applications. American Zettler's AZ943 replaces Panasonic's JS series, and AZ2100/AZ2150 replaces the JTN/JTV series, positioning Panasonic as a direct competitor and replacement target.
• Schneider Electric: Schneider Electric is a global energy management and automation company with a substantial relay portfolio through its Telemecanique and Square D brands. While Schneider operates across a much broader portfolio, its industrial relay and contactor offerings directly overlap with American Zettler's product range.
• Omron: Omron is a global leader in industrial automation and electronic components, with a broad electromechanical relay portfolio. American Zettler directly targets Omron's G8P series with its AZ2100/AZ2150/AZ2280 replacements, making Omron a primary competitor.

Others

• Phoenix Contact: Phoenix Contact is a German manufacturer specializing in industrial connection technology, terminal blocks, and relay modules. While not a direct relay-only competitor, Phoenix Contact's relay interface modules and monitoring relays serve overlapping industrial automation customers with similar distribution channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zettler-group

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Zettler